ICY HOT® Announced As Title Sponsor of The 2017 IRONMAN 70.3 World Championship

September 6th, 2017

TAMPA, Fla. — IRONMAN, a Wanda Sports Holdings company, is proud to announce ICY HOT as the title sponsor of the 2017 IRONMAN® 70.3® World Championship, as well as the Official Pain Relief partner for the event. The ICY HOT IRONMAN 70.3 World Championship will take place in Chattanooga, Tennessee on September 9 and 10 welcoming athletes from 90 countries, regions and territories around the world.

ICY HOT offers a wide range of topical pain relief products, providing millions of people with fast, long lasting relief that will certainly be of benefit to IRONMAN triathletes.

”We are excited to partner with the IRONMAN 70.3 World Championship that is taking place in the city we call home,” said Robert Long, Head of Sanofi Consumer Healthcare North America. “The partnership is such a natural fit for ICY HOT because top triathletes need to remain active, and can’t let pain slow them down. ICY HOT provides fast relief that they can feel working.”

Approximately 4,500 of the world’s top athletes will be competing in the ICY HOT IRONMAN 70.3 World Championship. As the Official Pain Relief partner of the IRONMAN 70.3 World Championship, ICY HOT will be providing product to all competitors, as well as to spectators.

“ICY HOT has a long history of providing pain relief for all types of athletes, especially those who take on endurance events,” said Matthieu Van Veen, Chief Revenue Officer for IRONMAN. “This year’s IRONMAN 70.3 World Championship is a historic event with it being the largest athlete field ever for any IRONMAN or IRONMAN 70.3 triathlon and also brings the first two-day format for the world championship. We are thrilled that ICY HOT is partnering with IRONMAN around this significant event and providing a great benefit to our world-class athletes.”

This year’s event marks the return to U.S. soil for the first time in four years. IRONMAN has produced this world-class event since 2006, with global rotation beginning in 2014 in Mont-Tremblant, Quebec, Canada.

The 2017 field of athletes will tackle a 1.2-mile (1.9 km) swim in the Tennessee River, followed by a 56-mile (90 km) bicycle ride through Lookout Mountain and into downtown Chattanooga, capped with a 13.1-mile (21 km) run through Downtown Chattanooga along the Tennessee Riverwalk and Riverfront Parkway, finishing at Ross’s landing – all of which must be completed before an eight-hour cutoff time.

The 2017 ICY HOT IRONMAN 70.3 World Championship can be viewed on race day on www.ironman.com and features IRONMAN Live, a hosted online show with extensive, in-depth coverage of the professional race.


A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit www.ironman.com.

About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

About the IRONMAN 70.3 World Championship
In 2006 the inaugural IRONMAN 70.3 World Championship was held in Clearwater, Florida becoming another test for the world’s elite triathletes. Since that auspicious beginning, the IRONMAN 70.3 World Championship has grown in stature and popularity moving first to Henderson, Nevada in 2011, where athletes encountered a more challenging terrain and then to Mont-Tremblant, Quebec—its first stop on the new “global rotation” for the championship. The event reached European soil for the first time ever in 2015, with Zell am See, Austria, hosting an epic and memorable event. In 2016, the race moved from the mountains to the beaches of the Sunshine Coast in Queensland, Australia. This year, the event will return to the United States, taking place in Chattanooga, Tennessee and will become a two-day race for the first time. More than 185,000 athletes participated in a season of qualifying races for the championship, a series which consists of over 100 events in locations such as Australia, Brazil, China, Germany, South Africa and Switzerland. Approximately 4,500 athletes from around the world are registered to compete in this prestigious race. Participants in the IRONMAN 70.3 World Championship range in age from 18 to 85-plus, and represented over 90 countries, territories and regions. In 2018, the event reaches the African continent for the first time and will be hosted in Nelson Mandela Bay in South Africa. The race will then move to Nice, France for 2019.

About ICY HOT®
ICY HOT is America’s #1 Topical Pain Reliever, helping people power past pain with its medicated patches, creams, and no-mess products, as well as SmartRelief, the #1 Pharmacist recommended TENS device. For more information, please visit www.ICYHOT.com.

About Sanofi
Sanofi, a global healthcare leader, discovers, develops and distributes therapeutic solutions focused on patients’ needs. Sanofi is organized into five global business units: Diabetes and Cardiovascular, General Medicines and Emerging Markets, Sanofi Genzyme, Sanofi Pasteur and Consumer Healthcare. Sanofi is listed in Paris (EURONEXT: SAN) and in New York (NYSE: SNY).

Dan Berglund
Senior Manager, Public Relations

Ryan Lobato
Coordinator, Public Relations


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