icebreaker to plant a tree for every holiday purchase

November 17, 2020

DENVER, CO. (November 17, 2020)— Icebreaker, the New Zealand-based apparel brand and leader in sustainable clothing, is giving back to nature this holiday season by planting one tree for every purchase made through icebreaker.com in the North American region. The initiative begins on Giving Tuesday, December 1, and will continue up until the brand has donated a total of 25,000 trees.

Icebreaker is thrilled to partner with One Tree Planted for the program, and will work with the non-profit to plant the 25,000 trees donated in areas of California and Colorado that were most devastated by this season’s wildfires. The initiative aims to help in rebuilding forests within these areas while encouraging consumers to choose nature this giving season.

“2020 has been a difficult year for the entire world, our environment not excluded,” said Cameron Walker, GM and VP of icebreaker North America. “We’ve seen catastrophic damage all across the globe as a direct result of climate change. This holiday season, we wanted to give back to those areas most affected while hoping to inspire others to take care of the planet as well.”

The donation is yet another effort by the natural apparel brand in supporting sustainability and environmental activism, which are at the core of the company’s values. Earlier this year, icebreaker also announced a long term commitment and ambition to produce 100% plastic-free materials by 2023, eradicating synthetics from its entire collection within three years. The brand has already initiated a variety of changes towards achieving this goal, including removal of 59 skus of synthetic-heavy styles from its Fall/Winter 2020 collection and implementing use of innovative natural textiles such as Cool-Lite™, TENCEL™, RealFleece®, and MerinoLoft™.

For new arrivals from icebreaker’s Fall/Winter 2020 collection, please visit https://www.icebreaker.com/en-us/new-arrivals and for 100% natural, please visit https://www.icebreaker.com/en-us/100-merino.


Founded by Jeremy Moon in 1995 in New Zealand, icebreaker pioneered the ethical and sustainable production of natural performance apparel. Now a part of the VF Corporation, icebreaker continues to challenge the status quo while championing natural, transparent and responsible ways to do business.

Following the publication of its Transparency Report in 2018 and 2019, icebreaker was one of only a handful of brands to be awarded an A+ rating in the Tearfund Ethical Fashion report, two years in a row. The report found icebreaker to be excellent in every area, including scrutiny of policy, traceability, transparency, supplier relationships and worker rights at every stage of the production process.

icebreaker looks to nature for the answers and for innovative ways to do more with less. Working with what nature provides and adapting as nature does, icebreaker enables consumers to join a movement towards choosing natural and preserving our planet for generations to come.

icebreaker is sold in more than 5,000 stores in 50 countries through wholesale, Touch Lab retail stores and e-commerce platforms. To discover more, visit icebreaker.com


For media enquiries contact, Jess Smith | OutsidePR | jess@outsidepr.com

For Transparency Report enquiries contact, Kristin Borley | Global Senior Brand Manager | kristin_borley@vfc.com

icebreaker Limited
Level 2, Lot 3, 130 Ponsonby Road
Auckland 1011
PO Box 68907, Newton
Auckland 1145
+64 9 903 6101


Founded in 1899, VF Corporation is one of the world’s largest apparel, footwear and accessories companies connecting people to the lifestyles, activities and experiences they cherish most through a family of iconic outdoor, active and workwear brands including Vans®, The North Face®, Timberland®and Dickies®. Our purpose is to power movements of sustainable and active lifestyles for the betterment of people and our planet. We connect this purpose with a relentless drive to succeed to create value for all stakeholders and use our company as a force for good. For more information, please visit vfc.com.