Humana Named Title Partner of 4th Annual Rock ‘n’ Roll Raleigh Marathon

February 9th, 2017

Humana Named Title Partner of 4th Annual Rock ‘n’ Roll Raleigh Marathon

Cracker will headline the post race Toyota Rock ‘n’ Roll Concert Series; Annual springtime event will debut new start and finish line

RALEIGH, NC – February 9, 2017 – The Rock ‘n’ Roll Raleigh Marathon & ½ Marathon today announced Humana Inc., a leading health and well being company, as the new title partner of the 2017 event. Humana is currently title sponsor of four other Rock ‘n’ Roll Marathon Series races, including New Orleans, Dallas, Chicago and San Antonio. The Humana Rock ‘n’ Roll Raleigh race events return the weekend of April 1 – 2, 2017.

“Humana is honored to be the title sponsor of the Rock ‘n’ Roll Raleigh Marathon & ½ Marathon. We believe that great things are ahead of you when your health is ready for them, and this event is just another step in the right direction for everyone involved, no matter their age, stage in life or fitness level,” said Jennifer Bazante, enterprise vice president of marketing for Humana. “We understand the commitment it takes to prepare for these races, and we couldn’t be prouder of each and every participant.”

In addition to its focus on personal wellness for people at every age and stage, Humana also works to simplify healthcare and to make it easier for people to achieve their best healthAs title sponsor, Humana will have a branded mile on course as well as an interactive footprint at the Health & Fitness Expo.

“Working with Humana is a natural fit since we share the same commitment to living a healthy and active lifestyle for all ages,” said John Smith, senior vice president of the Rock ‘n’ Roll Marathon Series. “Not only will Humana have a presence at our Health & Fitness Expo, but Humana associates will also be on course race weekend either running or volunteering and cheering participants from their Humana mile. We look forward to elevating the race weekend runner experience even more with this partnership.”

The marathon and half marathon will start on Fayetteville Street and tour charming neighborhoods and scenic parks, among other attractions. In true Rock ‘n’ Roll fashion, participants will be greeted by the sounds of live entertainment, along with spectators and cheerleading teams lining the route to motivate runners to the finish line. Upon finishing outside Red Hat Amphitheater, participants are invited to relax and celebrate with family and friends at the finish-line festival headlined by Cracker.

In 2016, Humana Rock ‘n’ Roll Raleigh introduced two days of racing with the Rock ‘n’ Roll 5K on Saturday, which gave participants the opportunity to earn a special Remix Challenge medal in addition to each race’s individual finisher medal. In 2017, the Humana Rock ‘n’ Roll 5K will return allowing participants to once again complete the Remix Challenge.

A complimentary Health & Fitness Expo kicks off race weekend on Friday, March 31 from 3:00 p.m. to 7:00 p.m. and Saturday, April 1 from 10:00 a.m. to 5:00 p.m. at the Raleigh Convention Center. The expo will have numerous vendors featuring the latest in running gear, nutrition and training.

Information and registration is available online at

Rock 'n' Roll Marathon Series

Humana Named Title Partner of 4th Annual Rock ‘n’ Roll Raleigh Marathon

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Hilary Friedman

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