Hotshot Partners with IRONMAN to Help Athletes Prevent Muscle Cramping

June 28th, 2017

HOTSHOT Named Official Muscle Cramp Product of the IRONMAN U.S. Series

BOSTON, Mass./TAMPA, Fla. – (June 28, 2017) – IRONMAN, a Wanda Sports Holdings Company, and HOTSHOT, the only scientifically proven solution for preventing and treating muscle cramps, announced today they have partnered with HOTSHOT being designated as the Official Muscle Cramp Product of the IRONMAN U.S. Series.

Each year, many endurance athletes experience painful, unpredictable and competition-ending muscle cramps. Among these are many who step to the starting lines at IRONMAN and IRONMAN 70.3 events with the hope of earning their finisher medals. To aid athletes, HOTSHOT will be on-course at all of the remaining 2017 IRONMAN events in the U.S. as well as at the 2017 IRONMAN and IRONMAN 70.3 World Championship events. In addition, the product will be provided in athlete bags at more than 30 IRONMAN and IRONMAN 70.3 events across the United States.

“HOTSHOT is a big confidence-builder and game changer in endurance sports, knowing you won’t be stopped in your tracks by cramping,” said Craig Alexander, Three-time IRONMAN and Two-time IRONMAN 70.3 World Champion. “Muscle cramps are a serious issue for competitive athletes because they put a brake on your momentum. They can strike at the beginning of the race or when you are meters from the finish line.”

“When I use HOTSHOT, I can race cramp-free and go to another level of intensity,” said Tim Reed, reigning IRONMAN 70.3 World Champion.  “There is no doubt in my mind that HOTSHOT contributed enormously to my best-ever year of racing in 2016.”

Whether training for a first race or looking to set a personal record, debilitating and confidence-shaking cramps are poorly understood and can be crippling for even the best-trained and most nutritionally-savvy athletes. Invented by a Nobel Prize-winning neuroscientist/endurance athlete in collaboration with a Harvard Medical School neurobiology professor, HOTSHOT is a 1.7-ounce sports shot comprised of a proprietary formula of GMO-free organic ingredients with a kick. Consumed before, during or after exercise, HOTSHOT facilitates the synchronization of communication between the nerve and muscle, boosting an athlete’s Neuro Muscular Performance (NMP) to prevent and treat muscle cramps. In short, HOTSHOT helps athletes push harder, train longer and finish stronger.

“IRONMAN is always looking for ways to support our athletes and help get them to the finish line,” said Stuart Selig, EVP Global Partnerships, North America with IRONMAN. “This expanded partnership with HOTSHOT, now making their product available at an aid station on the run course, is a beneficial opportunity for athletes to improve their performance and offer the optimal race day experience.”

In addition to now being available at more than 30 IRONMAN and IRONMAN 70.3 events across the country, HOTSHOT is also available online at, on and at select specialty retailers in California, Colorado, Illinois, Massachusetts, New York and Texas. A single serve bottle is $7 USD, while 6-bottle and 12-bottle packs are $35 and $65 USD, respectively.

For more information on the IRONMAN brand and global event series, visit  For media related inquiries, please contact


Invented by Rod MacKinnon, a Nobel Prize-winning neuroscientist and endurance athlete, in collaboration with a Harvard Medical School neurobiology professor, Bruce Bean, HOTSHOT® is the sports shot with a kick that is scientifically proven to prevent and treat muscle cramps. A scientific breakthrough in sports nutrition, HOTSHOT is a kick-ass proprietary formulation of organic ingredients that boosts Neuro Muscular Performance – how an athlete’s nerves and muscles work together in an optimal way. MacKinnon and Bean spent several years calibrating this precise formulation of Transient Receptor Potential (TRP) activator ingredients that stimulate TRP ion channels in the mouth, esophagus and stomach that directly influence and regulate nerve function. Translation? HOTSHOT stops muscle cramps where they start – at the nerve – allowing athletes to push harder, train longer and finish stronger. HOTSHOT is a USDA Certified Organic product that is non-GMO Project Verified and NSF Certified for Sport®, as well as vegan and gluten-free. To learn more, visit HOTSHOT is a product of Flex Innovation Group LLC, a division of Flex Pharma, Inc. (Nasdaq FLKS).

A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, the Rock n’ Roll Marathon Series®, Iron Girl®, IRONKIDS®, International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races including the Absa Cape Epic, premier marathons including the Standard Chartered Singapore Marathon and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than a million participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN ® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 200 events across 50 countries. For more information, visit

About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.

Dan Berglund
Senior Manager, Public Relations

Ryan Lobato
Coordinator, Public Relations


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