Grit & Beauty in High-Def at the XTERRA World Championship on Maui

November 1st, 2012

Combine the world’s best athletes pushing themselves to the brink of exhaustion with one of the world’s most beautiful island destinations and you have XTERRA Worlds – the magical combination of grit and beauty – and sometimes even a little frivolity.

November 1, 2012 (Kapalua, Maui) – Combine the world’s best athletes pushing themselves to the brink of exhaustion with one of the world’s most beautiful island destinations and you have XTERRA Worlds – the magical combination of grit and beauty – and sometimes even a little frivolity.

“The XTERRA World Championships regularly produces the most visually dramatic race of the year,” said the editors of Triathlete Magazine Europe in the caption to a highlight video from Sunday’s race.  “The photos we published on Monday pay testament to that, and the guys over at XTERRA have produced an excellent highlights package from Sunday’s race.”

It’s all about the location.  The swim start beach for XTERRA, D.T. Fleming Beach, has been named the World’s Best by Dr. Beach, and the bike and run course climb into the tropical ridgelines of the West Maui Mountains unveiling expansive views of the Pacific Ocean with the Islands of Lanai and Molokai on the not-too-distant horizon.

On the lighter side of things, a bunch of XTERRA athletes had a chance to showcase their sense of humor (and dance skills) by making a parody of the incredibly popular “Gangnam Style”  dance video.

Re-live some of the magic, frivolity, and fun of XTERRA Worlds with these videos:

Race Highlight Video: http://www.youtube.com/watch?v=vlIP2PgTkHE&feature=youtu.be
XTERRA Style Dance video: http://www.youtube.com/watch?v=1XmDrDNiY5Q&feature=youtu.be
Photo set 1: https://www.facebook.com/media/set/?set=a.10151508183851110.596620.139989526109&type=3
Photo set 2: https://www.facebook.com/media/set/?set=a.10151500986086110.595412.139989526109&type=1

XTERRA Worlds One-Hour Show

The Honolulu, Hawaii-based TEAM TV crew had 30 cameras in operation on Sunday, including point-of-view cams mounted on motorcycles, mountain bikes and jet skis, under-water cameras, and of course the camera on top of the helicopter hovering high above the action.

The footage will be used to produce a one-hour show for national and international broadcast, with the initial run in the U.S. starting in mid-January 2013.

This will be the 17th straight year a nationally broadcast one-hour show will be produced on the XTERRA World Championship, which showcases Maui’s natural beauty.  The 2011 XTERRA World Championship show (watch it now at www.xterra.tv) has been seen by some four million viewers via national syndication (ABC, CBS, NBC, FOX) and Fox Sports Network.

The XTERRA World Championship is presented by Paul Mitchell, AVIA, Hawaiian Airlines, The Ritz-Carlton, Maui Visitors Bureau and Outrigger Hotels & Resorts. Sponsors include the Kapalua Resort, PowerBar, Gatorade, Zorrel, Kona Brewing Company, Hawaii Tourism Authority, T S Restaurants, Rudy Project, XTERRA Wetsuits, XTERRAShop.com, XTERRA Footwear, and XTERRA Fitness.

About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.  View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.

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TEAM Unlimited / XTERRA

Grit & Beauty in High-Def at the XTERRA World Championship on Maui

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterramaui.com

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