Glow in the Dark: Running and biking in the dark with GORE® Wear

September 6th, 2019

Glow in the Dark: Running and biking in the dark with GORE® Wear

Now that the days are getting shorter and dusk comes early, visibility is essential. Even when daylight runs out, your ride or run continues. You’re still out there and you want to make sure you’re seen.

All GORE® Wear products are equipped with reflective elements, and the new winter collection adds a splash of color for extra visibility in low light.

Our designers smartly integrate reflectors into our products so that blend into the overall design. While they may not be all that noticeable at first, reflective logos and other small details are positioned at central locations and glow in the headlight beams of approaching cars and fellow cyclists.

In the road bike collection, for example, this can be seen in the design of the GORE® C7 GORE® WINDSTOPPER® Pro Jacket. This layer, perfect for the shoulder seasons, is made of

windproof, water resistant and highly breathable GORE® WINDSTOPPER® material and paired with a warming Polartec® Alpha® insulation layer. Now when it comes to visibility, this jacket  features reflective logos on all sides, and the sleeves provide a color contrast, in striking neon and white.

For those riding trail or looking for a more versatile jacket, the new GORE® C5 GORE-TEX Trail Hooded Jacket is available in a variety of colors, including neon, and features reflective elements as well.

Warm and visible while on the run

For runners, all jackets and second layers, such as the GORE® R3 Women Thermo Long Sleeve Zip Shirt and the GORE® R3 Women’s Melange Shirt, have reflectors on the sides and sleeves. The women’s collection boasts bright color versions in neon yellow and lumi orange. The men’s products are available primarily in red and shades of blue, but also feature neon elements.

Runners who don’t like to wear a jacket but also don’t want to freeze can don the new

GORE® R5 GORE-TEX INFINIUM™ Soft Lined Long Sleeve Shirt, an outerlayer that’s as comfortable as a shirt. Here too, the reflective elements and logos ensure visibility in the dark.   

About GORE® Wear:

With its leading-edge product technologies and as a pivotal player in the development of innovative sportswear, GORE® Wear is actively shaping the functional garments of the future. GORE® Wear is part of W.L. Gore & Associates. Best known for its GORE-TEX brand, the company serves markets around the globe and is still privately owned. www.gorewear.com

About GORE-TEX INFINIUM™:

GORE-TEXINFINIUM™ focuses on high performance solutions that go way beyond “waterproofness”. This encompasses product technologies for outerwear, footwear and accessories that offer an extensive range of specific functional attributes, including windproofness and stretch features. The defining features of the GORE-TEX brand continue to be durable waterproofness and high breathability. Learn more at www.gore-tex.com.

Press contact:
Anne-Marije Rook | Thorpe Marketing | anne@thorpemarketing.com

 

GORE Wear

Glow in the Dark: Running and biking in the dark with GORE® Wear

Contact Info

Thorpe Marketing
2088709406
anne@ThorpeMarketing.com
www.gorewear.com

Share This Article

Options

Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.

Newsletter

Join ESW Today!

Join

Connect