Get Out the Door and Across the Line with Cold Brew: GU Energy Labs Launches New Cold Brew Coffee ROCTANE Energy Gel

August 1, 2019

Berkeley, Calif. — August 1, 2019 — GU Energy Labs is stepping up its caffeine game with today’s release of its Cold Brew Coffee ROCTANE Energy Gel. The new Cold Brew Coffee ROCTANE Energy Gel brings GU’s flavor offerings to 30, and features 70mg of caffeine – the highest caffeine content of any GU product – to help improve focus, increase energy, and decrease perceived exertion for endurance athletes.*

As with all offerings in the ROCTANE line of Energy Gels, the new Cold Brew Coffee flavor helps push performance with more amino acids and more electrolytes as compared to their original line of Energy Gels, which makes them perfect for high-intensity, long-duration training sessions and races. Cold Brew Coffee ROCTANE Energy Gel contains 1425 mg of amino acids, 125 mg of sodium, and 70 mg of caffeine.

With a creamy smooth taste that you would expect from a refreshing cup of cold brew coffee, the new ROCTANE Energy Gel is the perfect solution for when you just need a little something extra to get you going in the morning or at the end of a hard effort.**

“We love exploring the flavors that athletes crave during different activities, efforts, and times of day,” said Magda Boulet, VP of Research, Innovation, & Development for GU Energy Labs. “We recognize that athletes’ flavor preferences are influenced by many different factors, such as their environment or even a sentimental memory of smelling a morning cup of coffee. This is why we strive to offer a diverse collection of flavors for everyone in every situation. Cold Brew Coffee is a smooth and bold flavor we’ve dreamed of creating for a while, and we’re proud to introduce it for all of the coffee lovers in our community.”

ROCTANE Cold Brew Coffee Energy Gel represents a further expansion of the “bitter” section of GU’s Flavor Wheel, which divides flavors into sweet, sour, salty, savory, and bitter taste profiles. The bitters category has a total of six Energy Gel flavors including Cold Brew Coffee (ROCTANE), Caramel Macchiato, Chai Latte (ROCTANE), Gingerade, and Hoppy Trails). Flavors in the bitter category help shake things up mid effort to reset your palate and keep you fueling.

For more info, please visit: https://guenergy.com

For any media inquiries, please contact: Kelsey Anderson, [email protected]


GU Energy Labs strives to help athletes to reach their highest potential with products that deliver the right nutrients, in the right amounts, at the right time. Developed in collaboration with Olympians and age groupers alike, the GU nutrition matrix of Hydration, Energy and Recovery products has helped countless athletes achieve their dreams since its inception in 1993. Headquartered in Berkeley, GU Energy Labs produces all of its Energy Gels onsite with just the right blend of heart and science. Recommit to becoming your best athletic self, learn more about GU products, and discover how nutrition planning can help you get there at www.guenergy.com.

* These statements have not been evaluated by the Food and Drug Administration.  This product is not intended to diagnose, treat, cure or prevent any disease.

** Do not exceed 5 servings daily. Not recommended for pregnant or nursing women, children under 18 years of age, or people sensitive to caffeine.