Get More Press for Your Race: Endurance Sportswire and Eventbrite Host Free PR Best Practices Webinar

June 2nd, 2014

Eventbrite will host a free webinar, Get More Press for Your Race: PR Best Practices and Case Studies, featuring industry experts Tina Wilmott, Founder of Endurance Sportswire, and Tia Mattson, Chief Marketing Officer of Dirty Girl Mud Run, on Tuesday, June 10th at 11 am PT (2pm EST).

Webinar registrants will learn:

  • Best practices when working with the media
  • Case studies and creative ideas that result in great media results
  • PR Tools and resources to enhance your PR program

Tina Wilmott, founder of The Wilmott Group and Endurance Sportswire, will host the webinar. For over 20 years, Wilmott has directed and executed national and international public relations programs for companies serving the fitness and endurance sports industry, as well as high-tech startups and Fortune 500 companies. Her company, Endurance Sportswire, is the first press release distribution service specifically for the running, cycling, and triathlon industries.

“The increased popularity of endurance sporting events is wonderful for the industry, but brings new challenges when trying to secure notable media coverage,” said Wilmott. “A strategic PR plan that implements new and creative ideas is essential to stand out from the crowd.”

Tia Mattson, CMO of Dirty Girl Mud Run, a 5K event for women in 25 cities across the United States, will co-host the webinar, sharing Dirty Girl Mud Run’s successful PR and marketing tactics.

Visit to register for the webinar. All registrants will also receive a recorded version of the webinar.

About Eventbrite

Eventbrite provides a simple, streamlined registration platform to help endurance event organizers and race directors set up, promote, and sell out their events. Event organizers can reach a broader audience of athletes, volunteers and fans, and make smarter decisions along the way with social marketing tools, personalized event discovery, and access to real-time data, all in one place. Eventbrite is one of the fastest-growing registration services with over 10,000 endurance events and more than $2.5 billion in sales.

To find out more, go to



Get More Press for Your Race: Endurance Sportswire and Eventbrite Host Free PR Best Practices Webinar

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Sarah Hoffman

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