Gatorade Endurance and IRONMAN Announce Multi-Year Partnership for U.S. Series

September 10th, 2014

Gatorade Endurance and IRONMAN Announce Multi-Year Partnership for U.S. Series

TAMPA, Fla./CHICAGO, Ill. (Sept. 10, 2014) — Gatorade Endurance, an elite line of sports fueling products from Gatorade for endurance athletes, and IRONMAN, the largest participation sports platform in the world, today announced a multi-year partnership that will provide IRONMAN® and IRONMAN® 70.3® triathlon competitors Gatorade Endurance Formula on U.S. race courses beginning in 2015.

Through the new partnership, Gatorade Endurance Formula, served on over 300 endurance race courses nationwide, will be distributed at all IRONMAN® triathlons and IRONMAN® 70.3® triathlons in the United States. The exclusive multi-year partnership will take effect January 1, 2015.

“We are thrilled to be an official partner of IRONMAN, an organization that shares our passion for fueling the endurance community,” said Brett O’Brien, Gatorade General Manager and Senior Vice President. “This partnership is a natural progression in our mission to provide the endurance community with innovative solutions that meet their specific fueling needs.”

“We always look to partner with organizations that share our passion and commitment to helping our athletes succeed,” said Andrew Messick, Chief Executive Officer for IRONMAN. “Gatorade Endurance Formula is a product backed by science and one that our athletes know and trust. We’re confident that its presence on our U.S. race courses will help get them to the finish line. We are delighted to have Gatorade Endurance in the IRONMAN family in the United States.”

Grounded in years of hydration and sports nutrition research conducted by the Gatorade Sports Science Institute, the Gatorade Endurance line of products helps deliver fluids and nutrients endurance athletes need for training and racing. Gatorade Endurance products are available at run, bike and tri specialty stores and online at fuelbelt.com. For more information, visit Gatorade.com/Endurance.

ABOUT Gatorade

The Gatorade Company, a division of PepsiCo (NYSE: PEP), provides sports performance innovations designed to meet the needs of athletes at all competitive levels and across a broad range of sports. Backed by more than a 40 year history of studying the best athletes in the world and grounded in years of hydration and sports nutrition research at the Gatorade Sports Science Institute, Gatorade provides scientifically formulated products to meet the sports fueling needs of athletes in all phases of athletic activity. For more information and a full list of products, please visit www.gatorade.com. 

ABOUT PepsiCo

PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $66 billion in net revenue in 2013, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.

At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth in shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.

ABOUT IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com.

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IRONMAN Contact:
Ellie Seifert
516.993.6449
ellie.seifert@ironman.com

Gatorade Contact:
Katie Montiel
312.821.2859
katherine.montiel@pepsico.com

IRONMAN

Gatorade Endurance and IRONMAN Announce Multi-Year Partnership for U.S. Series

Contact Info

Ellie Seifert
516.993.6449
ellie.seifert@ironman.com
http://www.ironman.com

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