Gamechanger: VividQ reveals its one-of-a-kind holographic tech for bike shops

September 9, 2026

Picture the scene: You’ve a customer in your bike shop on the verge of a sale. They need a large frame, but you’ve only a small size one on the shop floor and they’re concerned about how the large will look in reality. They also want to see what it would look like in a different colour, but it’s not one you’ve got in stock. And how would it look with that new saddle from their favourite brand, they wonder?

No bike shop can stock all the sizes, colours and iterations a customer may want and this can lead to a frustrating experience and – worst case – maybe a missed sale for a shop, or a disgruntled customer when they finally get their hands on their bike.

This is not a problem confined to the bike trade. You want to see what that £2,000-plus sofa looks like in sage green before you part with your cash? Well, you’re going to have to make do with thumbing through a dog-eared book of samples. CYCLING INDUSTRY NEWS