Fuel Goods Earns Runner-Up at Outside Ignite for Personalized Fueling Platform

July 8, 2026

Asheville, NC  (July 8, 2026) /ENDURANCE SPORTSWIRE/ — Fuel Goods, the trusted destination helping endurance athletes discover, plan, and shop the fuel that works for them, was named runner-up at Outside Ignite, the startup pitch competition held May 28 at Auraria Campus in Denver, CO as part of Outside Days.

Fuel Goods placed second out of eight finalists selected from more than 100 submissions, earning a prize valued at $50,000. The competition brought founders, investors, and business leaders together around new ideas moving the outdoor, wellness, and active-lifestyle industries forward

At Outside Ignite, Fuel Goods debuted its personalized fueling platform, built to turn an athlete’s training data into exactly what to buy and when to use it, connecting real training demands to founder-vetted products athletes can shop directly through FuelGoods.com.

“The sports nutrition industry is full of products, but most athletes are still confused about what to use, when to take it, and how much they actually need,” said Laura Jorgensen, co-founder and CEO of Fuel Goods. “Outside Ignite gave us the chance to debut our new technology built to change that.”

The recognition comes as Fuel Goods prepares to roll out its personalized Fuel Planner later this month which will help athletes across paces, goals, and experience levels fuel with more confidence.

“Most endurance athletes are still fueling on guesswork and vibes, then wondering why they bonk, fade, or fall apart on race day,” said Courteney Lowe, co-founder of Fuel Goods. “We built Fuel Goods to replace that with an actual plan. Getting recognized by Outside tells us the problem we’re solving lands well beyond the people already obsessing over their carb-per-hour math.”

About Fuel Goods
Fuel Goods is the trusted destination helping endurance athletes discover, plan, and shop the fuel that works for them. Founded by former professional cyclists Laura Jorgensen and Courteney Lowe, Fuel Goods brings together curated subscription boxes, personalized Fueling Plans, and a marketplace of founder-vetted fuel, hydration, recovery, and gear. Learn more at FuelGoods.com.

About Outside Ignite

Outside Ignite is the innovation and incubator hub of Outside Interactive, Inc., dedicated to fueling the next generation of outdoor, active lifestyle, and wellness companies. By empowering creators, entrepreneurs, and early-stage startups, Outside Ignite provides the resources, mentorship, and strategic network necessary to scale groundbreaking ideas from concept to reality. With a focus on sustainability, accessibility, and community engagement, Outside Ignite bridges the gap between cutting-edge ideas and the outdoor experience, inspiring more people to get outside and live healthier lives.