Fuel Goods Acquires Fun Run Box, Expanding Its Running Subscription Ecosystem

July 1, 2026

/ENDURANCE SPORTSWIRE/ – Fuelgoods.com, the trusted destination helping endurance athletes discover, plan, and shop the fuel that works for them, has acquired Fun Run Box, a subscription box service for runners.

The acquisition brings Fun Run Box into the Fuel Goods ecosystem, where The RunnerBox already serves as the brand’s flagship running subscription box.

Fuel Goods founders Laura Jorgensen and Courteney Lowe created The RunnerBox, the original subscription boxes for runners, more than a decade ago before launching Fuel Goods as a broader platform for endurance athletes to find their fuel.

“We started with The RunnerBox because we believed runners deserved a better way to discover products that fit their training,” said Jorgensen, co-founder of Fuel Goods and The RunnerBox. “Fuel Goods was the natural next step: a place where athletes could personalize their picks, build fueling plans, and shop the products that work for them. Folding Fun Run Box into Fuel Goods allows us to bring another running community into that same experience.”

For current Fun Run Box subscribers, the transition is designed to be simple. The community, including its monthly challenges and online group, will continue through the transition. Now Fun Run Box subscribers will also gain access to exclusive pricing and features on Fuelgoods.com.

“Subscription boxes are where we started, and they are still one of the best ways for runners to discover new products without sorting through the entire sports nutrition aisle alone,” said Lowe, co-founder of Fuel Goods and The RunnerBox. “Fun Run Box built a community around discovery, motivation, and the joy of running. This brings two running box communities together under one ecosystem built to support athletes long after the box arrives.”

The acquisition expands Fuel Goods’ subscription reach while bringing more runners into its broader platform of curated boxes, fueling plans, and founder-vetted sports nutrition shopping.

Terms of the acquisition were not disclosed.

About Fuel Goods
Fuel Goods is the trusted destination helping endurance athletes discover, plan, and shop the fuel that works for them. Founded by former professional cyclists Laura Jorgensen and Courteney Lowe, Fuel Goods brings together curated subscription boxes, practical fueling plans, and a marketplace of founder-vetted fuel, hydration, recovery, and gear.

About Fun Run Box
Fun Run Box is a subscription box service delivering curated running products and monthly community challenges to subscribers across the U.S.