Firehouse Subs Public Safety Foundation and The IRONMAN Foundation Partner to Provide Critical, Life-Saving Equipment

June 9th, 2014

$100,000 in grant funds available to first responder groups in IRONMAN race communities

JACKSONVILLE/TAMPA, Fla. (June 9, 2014) – The Firehouse Subs Public Safety Foundation (FHSPSF) and The IRONMAN Foundation (IMF) announced today that they have partnered to provide $100,000 in grant funding for first responder groups in seven communities where IRONMAN® races will take place. The grants, awarded will be for the purchase of critical, life-saving equipment, and will be distributed at IRONMAN events taking place between Aug. 3 and Nov. 16, 2014.

“This initiative builds on the solid history of both Foundations in supporting the important work of first responders across the United States,” said Dave Deschenes, Executive Director of The IRONMAN Foundation. “We look forward to continuing these efforts through the partnership with the Firehouse Subs Public Safety Foundation.”

In 2013, the IRONMAN Foundation provided more than $85,000 in grants to support groups such as fire and police departments and emergency medical services in the United States. As a part of that initiative, three search-and-rescue ATVs were purchased to address needs in both the Lake Placid and Lake Tahoe communities. Additionally, funds raised through the annual IRONMAN Foundation auction on eBay have supported organizations like the Daniel Robert Sayre Memorial Foundation, with funds benefitting The Hawai’i Fire Department on Hawai’i Island.

“Firehouse Subs Public Safety Foundation along with The IRONMAN Foundation are grateful for the opportunity to give back to those who loyally serve our communities,” said Robin Peters, Executive Director of FHSPSF. “As IRONMAN athletes prove that ’Anything is Possible,’ we feel that the mantra also represents what can be done to support the men and women who have dedicated their lives to protecting others.”

Grant awards through the FHSPSF and IMF partnership will typically range from $10,000 to $14,000, with the maximum award capped at $15,000 per organization. Funds will be awarded to eligible groups in communities where the following IRONMAN events take place:  IRONMAN® Boulder; IRONMAN® Wisconsin; IRONMAN® 70.3® Princeton; IRONMAN® Chattanooga Benefitting Crohn’s & Colitis Foundation of America; IRONMAN® World Championship presented by GoPro; IRONMAN® Florida; IRONMAN® Arizona presented by Waste Management. The deadlines to apply range from June 27until Oct. 10, 2014, depending upon the IRONMAN race date. Groups interested in applying are encouraged to visit to learn more about this opportunity.

The IRONMAN Foundation’s purpose is to leave a lasting impact in the race communities where IRONMAN® events are held. The IRONMAN Foundation works with community leaders to help fund local initiatives, as well as give back to the nonprofit organizations that provide volunteers at local races. Through these projects, The Foundation leaves a piece of the IRONMAN® legacy behind after race day and establishes a stronger relationship within the IRONMAN® race communities. The IRONMAN Foundation’s Community Fund has provided more than $13 million since its launch and is expected to give back more than $1.6 million in grant funds in 2014.



The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 190 events across five unique brands: IRONMAN®, IRONMAN 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit

About The IRONMAN Foundation

Since its inception in 2003, The IRONMAN Foundation® has made philanthropic support of more than $28.5 million to numerous non-profit beneficiaries worldwide. The mission of The IRONMAN Foundation is: To leave IRONMAN’s legacy through philanthropy, voluntarism and grant making; by supporting various athletic, community, education, health, human services and public benefit non-profits organizations around the world. The IRONMAN Foundation is a U.S. registered 501(c)(3) organization.

For more information contact

About Firehouse Subs Public Safety Foundation

In 2005, Firehouse Subs created the Firehouse Subs Public Safety Foundation with the mission of providing funding, life-saving equipment, and educational opportunities to first-responders, public safety and military non-profit organizations. Through the non-profit 501(c)(3), Firehouse Subs has given $9 million to hometown heroes in 40 states and Puerto Rico. Firehouse Subs Public Safety Foundation is dedicated to improving the life-saving capabilities of first responders and public safety organizations in communities served by Firehouse Subs. For more information, visit

The IRONMAN Foundation

Firehouse Subs Public Safety Foundation and The IRONMAN Foundation Partner to Provide Critical, Life-Saving Equipment

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