Series to run in fall of 2017 through NBCUniversal in U.S. and top international broadcasters; Athletes to be announced over the coming weeks beginning Wednesday, March 22, 2017
TAMPA, Fla. (March 21, 2017) — IRONMAN, a Wanda Sports Holding company, announced today that the 13 finalists for the new broadcast series titled “IRONMAN: Quest for Kona” have been selected. The athletes will be unveiled over the coming weeks on IRONMAN social and digital platforms, including Facebook, Twitter, Instagram and www.ironman.com beginning Wednesday, March 22, 2017.
“We are excited to profile extraordinary athletes with varying personalities and backgrounds from around the world, including Germany, United Kingdom, United States, South Africa, Australia, China and Poland,” said Christopher Stadler, Chief Marketing Officer for IRONMAN. “The IRONMAN World Championship is the pinnacle of endurance sports – it will be compelling to watch the commitment and drive of these athletes in their pursuit of this ultimate goal.”
The series, scheduled to air in the fall of 2017, will profile ten charismatic and dedicated athletes from around the world as they embark on their journey to qualify for the most iconic single-day endurance event, the IRONMAN® World Championship, which takes place in Kailua-Kona, Hawai`i.
Each episode will feature one athlete as they take on a specific IRONMAN qualifying event, capturing the breathtaking scenery and distinct challenges the course presents. The athlete will also have an opportunity to document their unique personal journey, highlighted through self-shot footage as a supplement to the broadcast content. While not every athlete may ultimately qualify, each will show that IRONMAN is about persevering, enduring and being a part of something larger than themselves, proving that ANYTHING IS POSSIBLE®.
Stay tuned to find out which athletes will have the chance of a lifetime to showcase their powerful stories both on and off the course. Additional information on each athlete selected can be found at www.ironman.com/questforkona as they are unveiled.
A Wanda Sports Holdings company, IRONMAN operates a global portfolio of events that includes the IRONMAN® Triathlon Series, the IRONMAN® 70.3® Triathlon Series, 5150™ Triathlon Series, Iron Girl®, IRONKIDS®, six of nine International Triathlon Union World Triathlon Series races, road cycling events including the UCI Velothon Majors Series, mountain bike races, premier marathons and other multisport races. IRONMAN’s events, together with all other Wanda Sports Holdings events, provide more than 680,000 participants annually the benefits of endurance sports through the company’s vast offerings. The iconic IRONMAN®Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Beginning as a single race, IRONMAN has grown to become a global sensation with more than 260 events across 44 countries. For more information, visit www.ironman.com.
About Wanda Sports Holdings
Wanda Sports Holdings is the world’s leading sports business entity, founded to capture the opportunities in the global sports industry and to contribute to the prosperous international sports landscape – in three key areas: 1) Spectator Sports (media & marketing business), 2) Participation Sports (active lifestyle business), 3) Services (digital, production and service business). Wanda Sports Holding incorporates the international sports marketing company Infront Sports & Media, the iconic endurance brand IRONMAN, and Wanda Sports China. The headquarters are in Guangzhou, China.