Fifth Annual Crush Challenge to Benefit the Davis Phinney Foundation

October 8, 2019

The ultimate beautiful and delicious destination event also highlights living well with Parkinson’s Disease

Napa Valley, Calif. — Featuring one of the most beautiful rides in the country and celebrating the region’s famed cuisine and wine, the Crush Challenge is considered the destination cycling event of the season.

New in 2019, the Crush Challenge will now include a 50-mile ride in addition to the 27- and 38-mile routes. It’s an extraordinary celebration of the good life and living well. But it’s also an event that builds “living well” into its heart and soul: 100 percent of the net proceeds benefit charities, including the Davis Phinney Foundation, based in Louisville, Colo.

“Our purpose is to support people with Parkinson’s and their caregivers with research, programs and events that help them live their best lives today,” says Rich Cook, the development director for the Davis Phinney Foundation. “We appreciate being a part of the Crush Challenge, which embraces the art of ‘living well’ in a most literal way.”

The private cycling excursion starts above Napa Valley’s world-famous dining mecca, Yountville. Post-ride events will entice riders to share their stories of the ride while being delighted with delicious food and wine provided by many Napa Valley fine restaurants and wineries. The Oct. 12 ride is sponsored by ZD Wines.

Connie Carpenter-Phinney, who won gold medals in the Olympics as well as 12 national championships, is one of the special guest cyclists at this year’s event. She is the wife of Davis Phinney, a fellow Olympic cyclist who founded the Davis Phinney Foundation after being diagnosed with Parkinson’s disease. She will be joined by other famous cyclists, including Chris Horner and “Fast” Freddie Rodriguez, and members of Team DPF, the fundraising arm of the Davis Phinney Foundation.

“Crush Challenge is personal for all of us at ZD Wines. Having lost my father and ZD’s founder to cancer, we are proud to continue the efforts he began to find a non-toxic cure for lymphoma. We also want to support those living with Parkinson’s and help the next generation to succeed by providing funds for the Teen Center at Boys & Girls Clubs of Napa Valley – causes we’re passionate about championing,” said ZD Wines President, Brett deLeuze. “Whether by hopping on a bike or sampling the incredible food and wine, we invite everyone to join us for this distinctly Napa Valley day of giving back.”

The Davis Phinney Foundation was founded by Olympic cyclist Davis Phinney in 2004 to help people with Parkinson’s live well today. The organization’s focus is to provide programs and resources that offer inspiration, information and tools that enable people living with Parkinson’s to take action that can immediately improve their quality of life. Parkinson’s is the No. 2 neurodegenerative disease — second only to Alzheimer’s — and affects more than 1 million people in the United States.  The Foundation’s work impacts hundreds of thousands of individuals and families each year.

Team DPF is the grassroots fundraising community that supports the Davis Phinney Foundation through participation in a wide range of athletic and community-based events. With a focus on fun, personal empowerment and fundraising for Parkinson’s, Team DPF welcomes all ages and abilities. With roots in cycling, Team DPF also extends to runners, climbers, swimmers, hikers, community events and more. Team DPF is sponsored by: Primal, Alt Red, SCRATCH Labs, BOCO Gear, The Sufferfest, Baker Insurance and Boulder Neurological and Spine Associates. Visit dpf.org to learn more.