Eurobike visitor numbers halve: “A trade show in transition”

June 29, 2026

The numbers are now in for this perhaps pivotal edition of Eurobike, with the attendance figures reflected its difficult (aka transitional) year. Official stats from organiser Fairnamic said 15,130 industry professionals attended the trade show – down from 31,270 in 2025. 60% came from overseas. 8,970 cycling enthusiasts came for the Eurobike Festival Day, compared to the 30,420 who made it last year for the 2 festival days.

On the face of it, that’s not a huge surprise and fairnamic was pitching the numbers it bravely posted in this way.

“Eurobike 2026 was exactly what we expected together with the industry: a trade show in transformation,” said Philipp Ferger, Managing Director of organiser Fairnamic.

“The international profile of our visitors was particularly strong, with roughly two-thirds coming from Europe and one-third from other global markets. The media reach achieved over the past seven days is impressive, exceeding 440 million. At the same time, visitor quality improved significantly: 71% were executives, compared with 58% in 2025. CYCLING INDUSTRY NEWS