Sports drink to serve as on course hydration at four TriRock races in 2016
San Diego, CA – May 5, 2016 –Competitor Group Inc. announced today that Electrolife has officially signed on as the 2016 Official Hydration/Electrolyte Partner for the TriRock Triathlon Series. The sports hydration company’s products will be provided on-course at four TriRock races throughout the year.
“Electrolife was specially formulated to meet the needs of the demanding and everyday athletes; it made perfect sense to partner with TriRock and introduce our clinical-grade hydration beverage to the thousands of triathletes taking part in these nationwide events,” said Gerardo Diego, Marketing Director of Electrolife.
Electrolife is a perfect fit for the TriRock series as their sports drinks are some of the only to meet scientific criteria for clinical grade hydration with no artificial colors. Included in the ingredients are elements that provide ideal benefits for athletes, such as potassium and magnesium that help prevent muscle spasms and cramping, sodium lactate that helps prevent upset stomachs, and six ions to promote electrolyte absorption. Electrolife products will be provided in the races at each aid station and at the finish line.
“We want to provide the best products for our athletes on course and after the race”, said Nick Lynch, Vice President of the TriRock Series. “Electrolife is an amazing product that has the right balance of glucose and electrolytes to support our participants as they take on the three disciplines of triathlon. We are thrilled to have them on as a partner for 2016.”
Now in its 7th year, the TriRock Triathlon Series started in San Diego, CA, the birthplace of triathlons. The TriRock events feature Olympic and Sprint distances with entertainment positioned along the race route. Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert. Electrolife will be present at four events in 2016 starting in San Diego on May 22; Philadelphia, PA on June 26; Austin, TX on Sept. 5; and Lake Geneva, WI on Sept. 24. The five event series also runs Nation’s Triathlon in Washington D.C. which takes place this year on September 11.
For more information, please visit TriRockSeries.com.
About the TriRock Triathlon Series
The TriRock Triathlon Series is organized by Competitor Group, the creators of the Rock ‘n’ Roll Marathon Series. The TriRock Series started in 2010 in San Diego, the birthplace of triathlon. The TriRock Series has grown into one of the Nation’s premier multisport series, taking place in five cities across the U.S. in 2016. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route. Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert.
The TriRock Series is part of Competitor Group’s larger triathlon platform which features a world-class triathlon series, the world’s #1 triathlon website and magazine—Triathlete. The platform also includes The Nation’s Triathlon, one of the most prestigious triathlons in the United States. For more information, please visit TriRockSeries.com or follow @TriRockSeries on Twitter.
Launched in 2015, Electrolife hydration beverage was developed to support hydration with four electrolytes, six ions and an optimal sodium/sugar ratio. Each of the Grape, Lemon/Lime, Orange and Coconut flavors was clinically tested and proven to quickly rehydrate and replenish the body. For more information on Electrolife, including where to buy, social media and nutritional information please visit drinkelectrolife.com.