Competitor Group teams up with Athletics Ireland to bring ‘World’s Largest Running Series' to Irish Capital
San Diego, Calif. and Dublin, Ire. Competitor Group, Inc. (CGI) today announced that the Rock ‘n’ Roll Marathon Series will officially add a half-marathon in Dublin, Ireland to its schedule of events in 2012. CGI has reached a partnership with Athletics Ireland to launch the inaugural Rock ‘n’ Roll Dublin Half Marathon, which is expected to attract more than 10,000 participants and is currently scheduled for Monday, August 6, 2012.
“Ireland and its capital city of Dublin are a perfect fit to host a Rock ‘n’ Roll Marathon Series event,” said Peter Englehart, CEO of CGI. “Dublin is a bustling city with a great love of sports, outdoor entertainment and world-class cultural offerings. We are extremely happy and pleased to bring an event of this caliber to the city and we know there will be a lot of excitement around this race every year.”
The Rock ‘n’ Roll Dublin Half Marathon is now part of an international series of musically themed marathons and half-marathons, uniquely combining entertainment with a scenic 13.1-mile road course. The event features live bands performing at every mile along the route, cheerleaders encouraging runners, themed water stations and a finish line concert headlined by a major act.
Race weekend in Dublin will begin with a two-day Health & Fitness Expo where all participants go to pick up their race number. The expo will feature several running and fitness retailers, exhibits with free nutritional samples and a series of interactive clinics.
“This event provides a perfect stage to grow local participation in athletics and it also comes at a time when we are increasing our focus on sports tourism,” said John Foley, CEO of Athletics Ireland. “Competitor Group is a worldwide leader in the endurance sports sector and it has an international presence that will help bring runners to Dublin from around the world. We want people to come to Dublin for our beauty and our culture and leave with an unforgettable running experience.”
Runners can take advantage of a special three day registration offer through 19 November by registering online at RunRocknRoll.com. Registration will officially open 1 December, and be provided by the Active Network.
The Rock ‘n’ Roll Marathon Series began in San Diego in 1998, combining elite competition, recreational running, musical entertainment and charity fundraising into a single event. The series of musically themed marathons and half-marathons has expanded across the U.S. from five events in 2008 to 18 events in 2011. With charity partners raising more than $260 million at the events to date, the Rock ‘n’ Roll Marathon Series has become one the most successful charity fundraising platforms in the world. With the addition of the Rock ‘n’ Roll Dublin Half Marathon, the tour schedule will feature events in 29 worldwide destinations in 2012.
For more information, visit Competitor.com.
About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 450,000 runners taking part in twenty-nine destination events around the world. What started as a simple idea in 1998—the idea of making running fun– soon transformed the U.S. running landscape by infusing the race course with live bands, cheer teams and entertaining water stations. The outdoor festivals encapsulate cities in their entirety and culminate with a finish line festival featuring a concert headlined by some of the best music acts around. Over the 13-year history of the series, charity partners have raised more than $256 million through the events for a variety of worthy causes. Today, the series of entertainment themed marathons and half-marathons has spread to 29 cities around the world and continues to enjoy great appeal for the traveling runner, tremendous local support and has firmly established itself as a dynamic running platform. For more information, or to register for an event, please visit Competitor.com or follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at Competitormediakit.com.