Designer Protein and Challenged Athletes Foundation Both Celebrate 25 Years at Milestone San Diego Triathlon Event

October 10th, 2018

Designer Protein to host wellness booth and offer free protein shake shots at the 25th Annual Aspen Medical Products San Diego Triathlon Challenge

CARLSBAD, CA — On October 21, 2018, Designer Protein, the trusted source for nutrient-filled protein powders, will be joining forces with Challenge Athletes Foundation to ring in the quarter century bell at the Annual Aspen Medical Products San Diego Triathlon Challenge in beautiful La Jolla Cove. The 25th anniversary event will feature a full triathlon (1-mile swim, 44-mile bike, 10-mile run), inspiring kids run, morning yoga session, stationary cycling session, 5-mile run, and 5K fitness walk. 200 physically challenged athletes of all ages and abilities and 600 non-challenged athletes are expected to participate.

Sharing a birth year and roots in the San Diego area, Designer Protein will be hosting a wellness booth spotlighting the critical role of nutrition in fitness and exercise. Athletes and spectators alike will be able to delight in Designer Protein’s flagship products, including Designer Whey and their vegan Essential 10, as well as their new Totally Egg, the first ever protein powder to contain the vital nutrients of the entire egg. Designer Protein’s team of volunteers is prepared to make an impressive 3000 protein shake shots that day.

“The San Diego Triathlon Challenge celebrates the power of sport to transform lives, build community, and change perception of what people with physical challenges can accomplish,” said Bob Babbitt, co-founder of the Challenged Athletes Foundation. “We’re thrilled to partner with Designer Protein for the Sunday event. They bring great energy to our cause and place an important focus on health and nutrition.”

“It is an incredible honor to be part of such an uplifting and inspiring day with the Challenged Athletes Foundation,” stated Paul Pruett, CEO of Designer Protein. “These are the athletes who inspire us to do what we do. All of us have challenges to varying degrees…and all of us have the potential to be athletes. We are proud to support those goals and dreams with proper nutrition.”

Challenged Athletes Foundation (CAF) provides opportunities and support to people with physical challenges, so they can pursue active lifestyles through physical fitness and competitive athletics.

About Designer Protein:

Designer Protein is the leading legacy brand in the sports and active nutrition category. Since introducing its flagship brand Designer Whey in 1993, the company focuses on creating the highest quality products for active lifestyles. Designer Protein was the first company to brand commercially instantize whey protein powder for the general consumer marketplace, a forerunner in promoting the removal of artificial ingredients, a pioneer of gluten-free protein powders, an advocate of kosher-certification, and now the first to create a protein that contains the benefits of both egg yolk and egg whites. Designer Protein exists to help consumers achieve their health and fitness goals with the most advanced products known to science.

Visit or visit us on Facebook, Instagram or Twitter for more info.

About the Challenged Athletes Foundation

The Challenged Athletes Foundation® (CAF) is a world leader in helping people with physical challenges lead active, healthy lifestyles. CAF believes that participation in physical activity at any level increases self-esteem, encourages independence and enhances quality of life.  Since 1994, more than $100 million has been raised and over 23,000 funding requests from people with physical challenges in all 50 states and dozens of countries have been satisfied. Additionally, CAF’s outreach efforts impact another 60,000 individuals each year. Whether it’s a $2,500 grant for a handcycle, helping underwrite a carbon fiber running foot not covered by insurance, or arranging enthusiastic encouragement from a mentor who has triumphed over a similar challenge, CAF’s mission is clear: give opportunities and support to those with the desire to live active, athletic lifestyles. Visit or call 858-866-0959.

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Designer Protein and Challenged Athletes Foundation Both Celebrate 25 Years at Milestone San Diego Triathlon Event

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Matt Kovacs

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