Competitor Group, WRAL-TV Announce Rock ‘n’ Roll Marathon Partnership

June 7th, 2013

Competitor Group, WRAL-TV Announce Rock ‘n’ Roll Marathon Partnership

Leading broadcast station named presenting sponsor and official media partner of the inaugural Rock ‘n’ Roll Raleigh Marathon & Half Marathon on Sunday, April 13 2014

RALEIGH, N.C. – June 7, 2013 – Competitor Group, the leading active lifestyle sports media and event entertainment company, and Capitol Broadcasting Company today announced a partnership with WRAL as the presenting sponsor of the inaugural Rock ‘n’ Roll Raleigh Marathon & ½ Marathon.

The international race series will make its North Carolina debut on April 13, 2014 combining live entertainment and fitness, featuring bands performing at every mile along the course, cheerleaders encouraging runners throughout the race and a headline concert at the finish line.

Over the 16-year history of the Rock ‘n’ Roll Marathon Series, charity participants have raised more than $287 million for a variety of worthy causes and nonprofit organizations. The energy and enthusiasm of the Rock ‘n’ Roll Marathon aligns perfectly with WRAL’s belief in supporting national events in Raleigh.

“The Rock ‘n’ Roll Raleigh Marathon promises a tremendous event that will showcase Raleigh to runners from around the world,” said Steven D. Hammel, Vice President and General Manager of WRAL-TV.  “To be able to join in on the party that is Rock ‘n’ Roll is exciting for our community and we look forward to a partnership that will energize local runners and inspire those who don’t consider themselves runners to get involved with this inaugural event.”

“WRAL will be an important partner in launching our first race in North Carolina’s state capitol,” said Alan Culpepper, event director and two-time U.S. Olympian. “It’s an ideal fit to work with one of Raleigh’s most trusted TV and radio companies, and the partnership will help further drive awareness for the race and beautiful destination of Raleigh.”

Event weekend kicks off with a 2-day Health & Fitness Expo at the Raleigh Convention Center, where all participants go to pick up their race number. The expo will feature samples, showcase the latest in running gear, sports apparel, health and nutritional information and much more.

For more information or to register for the event, visit RunRocknRoll.com.

About Rock ‘n’ Roll Raleigh Marathon & ½ Marathon Presented by WRAL

The inaugural Rock ‘n’ Roll Raleigh Marathon & ½ Marathon Presented by WRAL takes place on Sunday, April 13, 2014. The race features a variety of entertainment including live bands and cheerleaders interspersed along each mile of the scenic course through North Carolina’s state capitol. A two-day Health & Fitness Expo at the Raleigh Convention Center kicks off race weekend, featuring fitness retailers, exhibits and interactive clinics. The musical block party concludes with a post-race concert at the finish line festival. For more information, please visit RunRocknRoll.com  or follow @RunRocknRoll on Twitter.

About Capitol Broadcasting Company

Capitol Broadcasting Company, Inc. is a diversified communications company which owns and/or operates WRAL-TVWRAL DigitalWRAZ-TVWRAZ DigitalWRAL-FMWRAL-HD2WCMC-FM,WCMC-HD1WDNC-AMWCMC-HD2WCMC-HD3WCLY-AMWCMC-HD4MicrospaceCBC New Media Group and Wolfpack Sports Properties (a joint venture with Learfield Sports) in Raleigh, NC; WILM-TV and Sunrise Broadcasting in Wilmington, NC; The Durham Bulls Baseball Club in Durham, NC; and real estate interests including the American Tobacco Project and Diamond View office buildings in Durham, NC.

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Competitor Group

Competitor Group, WRAL-TV Announce Rock ‘n’ Roll Marathon Partnership

Contact Info

Dan Cruz
800-311-1255
dcruz@competitorgroup.com
http://runrocknroll.competitor.com/

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