Triathlete Magazine named most improved; Inside Triathlon earns top honors for “Kenyans and Triathlon” commentary
San Diego, Calif. – November 15, 2011 – Competitor Group, Inc (CGI), the leading media and event resource in the active lifestyle industry, has been recognized in two consumer categories at min’s 2011 Editorial & Design Awards.
Triathlete, the leading publication dedicated to the sport of triathlon, took home top honors as the Most Improved Publication (Editorial Print) in the consumer category. In response to the overwhelming explosion in popularity of triathlon participation, the world’s most trusted multisport title underwent an aggressive redesign one year ago.
“Since their individual redesigns both Triathlete and Inside Triathlon have elevated their editorial product and have delivered content that keeps the reader engaged and informed,” said Scott Dickey, President of CGI. “By having the premiere titles in the endurance and triathlon industry, advertisers are benefitting from readers insatiable appetite for this world-class content.”
Inside Triathlon won the award for best for the best Opinion/Commentary (Editorial Print) category for the feature “Kenyans and Triathlon,” which appeared in the May/June 2011 issue. The article was written by Matt Fitzgerald and photographed by Frederic Courbet.
A shifting focus on a healthier lifestyle is driving continued growth of the multi-sport lifestyle, resulting in an explosion in popularity of Triathlon competitions. There were an estimated 2.3 million people completing an event last year, a 55% increase over the year before, according to a recent report from the Sporting Goods Manufacturers Association.USA Triathlon’s annual membership total reached an all-time high of nearly 133,000 in 2010, representing approximately 523 percent growth over the past decade.
Both Triathlete and Inside Triathlon have been at the forefront of the ultimate fitness lifestyle since its emergence, providing insight for a young sport that was hungry for the best training, nutrition and gear information available.
Inside Triathlon has seen a positive increase of over 21% in advertiser growth year-over-year, combined with Triathlete’s consistent gains in circulation and newsstand sales driven by venture into the mainstream with airport distribution in Hudson News. As the leading triathlon media brands, the editors are sought-after experts on the changing face of the sport of triathlon with an increasing positive impact on businesses and individuals across the country.
“We are thrilled to be recognized alongside some of the most prominent magazines in publishing and it’s certainly a testament to the hard work of the deeply talented group of writers, photographers and editors dedicated to the sport of triathlon,” said T.J. Murphy, editorial director for CGI. “With a first-class design, fresh direction and revitalized editorial missions, both of our multisport titles seek to celebrate the sport as the ultimate fitness lifestyle for anyone and everyone who wishes to join in.”
Further information about both media titles can be found at Competitormediakit.com.
For over 20 years Triathlete Magazine has been the leading voice of triathlon worldwide. Triathlete is the largest triathlon magazine in the world and its readers come from the 500,000 athletes in the U.S. who annually compete in multisport events. Triathlete strives to inspire the rapidly growing community of triathletes across the country and around the world. With editorial excellence that offers training tips, travel advice, event coverage and news; Triathlete celebrates and captures the essence of the multisport lifestyle. For more information, visit Triathlete.com.
About Inside Triathlon
Anchored in vivid photography and in-depth journalism, Inside Triathlon strives to tell stories from the depths of triathlon that can’t be found anywhere else. The bi-monthly publication gives readers an in-depth look at the best in multisport, from the pro athletes who inspire them, to the places, trends, technologies and controversies that shape the sport of triathlon today. For more information about Inside Triathlon, visit Triathlete.com.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at Competitormediakit.com.
# # #