Acquisition of Women’s Running Magazine, Lady Speed Stick® Women’s Half Marathon Series and WomensRunning.com to Anchor Overall Strategy
San Diego, Calif. – June 1, 2012 – Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company, today announced the formation of an integrated women’s endurance sports global platform with the acquisition of Women’s Running magazine, the Lady Speed Stick® Women’s Half Marathon Series and WomensRunning.com.
“This is a watershed moment for our organization as we greatly expand our media and event portfolio with a collection of powerful assets from which we will create the largest participatory platform in the world dedicated to female athletes,” said Scott Dickey, CEO of CGI. “The launch of a new women’s endurance sports platform gives us the opportunity to capture the power of a rapidly expanding and passionate audience from the ‘physical to the digital’ as we continue to make strategic investments supporting our growth as a market leader in the global active lifestyle movement.”
Events catering and dedicated to the female audience are a rapidly growing segment of the endurance industry, fueled largely by an influx of female participants seeking personal fulfillment with every stride taken in a running or multisport event. CGI’s global platform will engage and market the active lifestyle to all facets of women’s lives, from pre-race, to race weekend to post race lifestyles decisions supported by a variety of media and event assets.
At the foundation of the platform is the Lady Speed Stick® Women’s Half Marathon Series featuring five destination events across the nation, with plans to expand to eight races in 2013. This will compliment the nearly 50,000 female runners the company expects to have in Women’s-only events in Europe in 2013. The new platform will also leverage mobile, digital, social media, travel, training and merchandising opportunities for partners to reach the vast number of affluent female participants in the endurance sports sector.
“I am honored to be involved in developing and launching CGI’s new global women’s platform, what I believe is one of the most exciting developments in women’s endurance sports in decades,” said Dawna Stone, founder of the Women’s Half Marathon Series and Women’s Running magazine who has joined CGI as a consultant and media contributor. “There is no one better than the Competitor Group to continue expanding and improving the Women’s Half Marathon Series and Women’s Running magazine. This agreement will allow us to reach even more women with our message about the importance of a healthy, active lifestyle.”
The increased participation of women has been driving the latest renewed “fitness boom” in the endurance industry. Over the past decade female USA Triathlon membership has grown from 27 percent to more than 38 percent at the end of 2011. Participation of women’s running in the United States has also exploded over the past decade, with over 7 million women finishing a U.S. road race in 2011, according to industry group Running USA.
Across CGI’s flagship Rock ‘n’ Roll Marathon Series featuring 24 North American events and 500,000 participants in 2012, over 60% of all race participants are women. In its first year branded as part of the Rock ‘n’ Roll Marathon Series, the 45-year old Madrid Marathon doubled women’s participation from 8% to 19% year-over-year. Additionally, CGI operates the Corrida da Mulher, a women’s only 5k held in partnership with the Maratona Clube de Portugal, which annually takes place in Lisbon the last weekend of May.
For more information, visit CompetitorMediaKit.com.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. The aggregate CGI customer base now exceeds 7 million endurance enthusiasts and athletes. CGI’s portfolio of media assets dominate the expanding endurance industry and include a robust digital community online at Competitor.com. With the strategic addition of Raceit.com, a leading digital registration platform, the company has launched a race services capability to meet the needs of not only the company’s owned and operated events, but also endurance events of all sizes on behalf of the entire industry. With a leading market share of endurance enthusiasts, CGI owns and operates more than 65 events around the world, including the flagship Rock ‘n’ Roll Marathon Series in 29 markets, the Land Rover TriRock Triathlon Series in 7 markets, the Columbia Muddy Buddy Series in 8 markets and the Lady Speed Stick® Women’s Half Marathon Series in 5 markets, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling and triathlon including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event properties can be found at Competitormediakit.com.
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