Competitor Group to host endurance LIVE at L.A. LIVE

December 6th, 2011

Refuel: “got chocolate milk?” Campaign announced as Presenting Sponsor of the 20th Annual Awards Show

San Diego, Calif.  (December 6, 2011) – Competitor Group, Inc (CGI), the leading media and event resource in the active lifestyle industry, announced today that the Refuel: “got chocolate milk? ®” Campaign has signed on to be the presenting sponsor of the 2012 endurance LIVE Awards Gala.

The 20th annual red carpet event is the biggest night of the year in endurance sports, bringing the top athletes from the sports of running, cycling and triathlon for one night to celebrate the year’s most outstanding performances. In 2012, endurance LIVE, presented by Refuel: “got chocolate milk?” will be held at Club Nokia in downtown Los Angeles, on Saturday, March 10.

“In conjunction with the 20th anniversary and the monumental growth of endurance sports, moving endurance LIVE to Los Angeles will further shine the light on some of the greatest stars in sports ,” said Scott Dickey, President of CGI. “We are delighted to have the Refuel: “got chocolate milk?” Campaign on board as we celebrate every facet of endurance sports from running to cycling and triathlon highlighting the global growth of the industry and bestowing the industry’s top honors.”

Each year, Competitor Group honors the world’s greatest endurance athletes, including Olympic gold medalists, Ironman World Champions and Tour de France podium finishers. The event was rebranded as endurance LIVE in 2011, the Endurance Sports industry’s “See and Be Seen” Event of the year, featuring an evening awards gala presenting the industry’s highest honors with the Competitor Runner of the Year, the Triathlete of the Year and the VeloNews Cyclist of the Year.

“We’re proud to join Competitor Group in recognizing those individuals who embody the spirit of endurance sports,” said Miranda Abney, Senior Marketing Manager of the Milk Processor Education Program. “Beyond physical fitness, skill, dedication and mental toughness, they know good nutrition is key to their success. That’s why lowfat chocolate milk has become a training partner for a growing number of elite and everyday athletes. It’s simple, effective and scientifically shown to help refuel your body so you can perform at your best.”

Past attendees have included Olympians and U.S. record holders Deena Kastor, Ryan Hall, Josh Cox, Chris Solinsky, Meb Keflezighi and Kara Goucher; Ironman World Champions Mirinda “Rinny” Carfrae, Chris McCormack (“Macca”), Craig Alexander, Dave Scott, Mark Allen and Paula Newby Fraser; along with celebrity guests Will Ferrell, Bill Walton, Dean Karnazes, David James Elliott, Jim Lampley and Sarah Reinertsen.

For more information about sponsorship opportunities, ticket information or to purchase a table, please visit

About the Refuel: “got chocolate milk?” Campaign

The Milk Processor Education Program (MilkPEP), Washington, D.C., is funded by the nation’s milk processors, who are committed to increasing fluid milk consumption. The National Fluid Milk Processor Promotion Board, through MilkPEP, runs the Refuel: “got chocolate milk?®” Campaign, a multi-faceted campaign designed to educate athletes about the recovery benefits of lowfat chocolate milk after strenuous exercise.  Lowfat chocolate milk is simple, effective and scientifically shown to help refuel the body so athletes can perform at their best. It’s a natural source of high-quality protein to build lean muscle; it has the right mix of protein and carbs to refuel  exhausted muscles; plus fluids and a natural source of electrolytes to rehydrate and help replenish what’s lost in sweat. For more information, go to

About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at

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Competitor Group

Competitor Group to host endurance LIVE at L.A. LIVE

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