Inaugural race will feature enhanced VIP experience for all participants; Event to benefit National MS Society; B-52s and Sugar Ray to headline finish line concert
Indian Wells/Palm Desert, CA – September 13, 2011 – On the very last day of 2011, thousands of runners will end their year on a high note and begin their new year with a renewed focus on their health. And they won’t have to miss the party to do it.
Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, officially announced the first ever Rock ‘n’ Roll New Year’s Eve Half Marathon to benefit the National Multiple Sclerosis Society in Indian Wells and Palm Desert, CA. The boutique event will take place at 10:00 am on Saturday, December 31st and kicks off the first official New Year’s Eve party on the West Coast.
“We’re extremely excited to announce such a unique, positive event surrounding New Year’s Eve,” said Mayor Patrick J. Mullany, City of Indian Wells. “This is a large, healthy, active group of visitors to our community, who will no doubt celebrate both their half-marathon accomplishment along with the New Year by dining out and enjoying themselves in the Coachella Valley, bringing an economic boost to local businesses.”
More than 7,000 runners are expected to participate in the race, which will wind through the city streets of both Indian Wells and neighboring Palm Desert, with the start and finish line located at the Indian Wells Tennis Garden.
“This is a true winter destination and this event offers people from across the country another reason to visit us,” added Palm Desert Mayor Jean Benson. “We’re excited about the prospect of hosting a New Year’s Eve party unlike any other.”
In typical Rock ‘n’ Roll style, the course will be lined with live bands, enthusiastic cheerleaders and thousands of spectators, creating a party-like atmosphere along the 13.1 mile distance. At the finish line, all participants will be given VIP treatment, kicking off their celebration with access to a champagne brunch and clinking glasses to a double bill finish line concert headlined by the B-52s and Sugar Ray.
The race benefits the National Multiple Sclerosis Society, which fights against the debilitating disease by funding research toward a cure, working with legislators and assisting families and patients.
“We are thrilled to be the official charity partner of this inaugural event,” said Rich Israel, president of the National Multiple Sclerosis Society’s Pacific South Coast Chapter. “Our gratitude goes out to all the runners and volunteers who are helping us raise donations for multiple sclerosis research and programs for people living with MS. Many thanks for joining the movement to create a world free of multiple sclerosis.”
The Coachella Valley will be bustling with visitors during race week, with more than 85 percent of the participants coming from out of town and many of them staying for multiple nights. Participant and spectator spending from Rock ‘n’ Roll New Year’s Eve is expected to total more than $12 million for the local economy.
“This event really gives people the opportunity to make good on their yearly resolution to be more active,” said Alan Culpepper, Course Designer and U.S. Olympian. “It’s the best of both worlds, with a fun, flat course in a warm winter destination, combined with a real New Year’s Eve party celebration afterward.”
The Rock ‘n’ Roll New Year’s Eve Half Marathon to benefit the National Multiple Sclerosis Society is part of the international Rock ‘n’ Roll Marathon Series, known for lining race routes with live bands and fanfare at each mile. The series, which started in San Diego in 1998, has spearheaded an active lifestyle movement that provides a healthy, entertainment outlet for people from all walks of life and has raised more than $256 million for charity since its inception.
The event also will include a two-day Health & Fitness Expo located on the grounds of the Indian Wells Tennis Garden. The Expo will feature the latest in running gear, sports apparel and health and nutritional information, as well as a post-race concert.
For more information, including registration, visit Competitor.com.
About the National Multiple Sclerosis Society
The National Multiple Sclerosis Society’s Pacific South Coast Chapter serves more than 45,000 people in San Diego, Orange and Imperial counties who are affected by multiple sclerosis, a chronic, unpredictable and disabling disease of the central nervous system with no known cause, cure or prevention. MS is the most common neurological disease affecting young to middle aged adults. Most people are diagnosed between the ages of 20 and 50. More than twice as many women as men have MS. There is no known cause, cure or prevention. Symptoms cannot be predicted and can vary greatly, ranging from numbness in the limbs and extreme fatigue to loss of balance and muscle coordination or paralysis. Join the Movement® by visiting www.MSpacific.org.
About Competitor Group, Inc.
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon, CGI owns and operates 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series which will deliver more than 400,000 professional and amateur participants in 2011. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor magazine with a combined monthly circulation of more than 620,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 1.5 million monthly unique visitors and 25 million page views. Further information about Competitor and its media properties can be found at www.competitormediakit.com.