Competitor Group Launches Incentive Program to Presidential Active Lifestyle Award

July 19th, 2011

Take the President’s Challenge and ‘Commit to Fit’

San Diego, Calif. Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced a new platform in support of the fight against obesity through a partnership with the President’s Challenge program in support of the President’s Council on Fitness, Sports & Nutrition (PCFSN) and the First Lady’s Let’s Move! initiative.

‘Commit to Fit’ is a pledge to earn the Presidential Active Lifestyle Award (PALA) by being active for 30 minutes a day at least 5 days a week for 6 out of 8 weeks (60 minutes for youth ages 6-17). On September 14, 2010 the Million PALA Challenge was launched with a goal to get one million Americans to earn PALA by committing to daily physical activity and setting realistic goals for a lifetime of fitness. The program ends on September 14, 2011 and offers online tools for tracking your progress, ideas for getting active, and more.

“We created to the Commit to Fit program to incentivize people to get out and live an active lifestyle,” said Bouker Pool, SVP of Marketing at CGI. “Whether it be changing their diet, losing weight or running a marathon, Competitor Group provides the content and events to support someone’s desire to achieve those personal goals.”

Through this new program, can outreach to and interact with a large existing audience of people aspiring to lead a more active lifestyle. With 55 endurance events across the world engaging more than 400,000 participants in 2011, and an online presence delivering more than 1.5 million monthly unique visitors, Competitor Group is committed to encouraging participation in PALA and the President’s Challenge.

“We are thrilled that the Competitor Group partnered with the President’s Challenge Program to promote PALA participation through the ‘Commit to Fit’ initiative” said Shellie Pfohl, executive director of the PCFSN. “By encouraging their event participants to track their daily activity, the Competitor Group is working towards developing the future of our nation where all Americans can find ways to be active as well as helping us reach the Million PALA Challenge goal.”

Those who sign up through Commit to Fit will receive Fit resources such as a Fit tip of the day, Fit articles from and Fit featured events to keep participants excited and motivated. They will also receive a $10 event discount code for Competitor events, a limited edition t-shirt, and official completion certificate signed by PCFSN Co-Chairs Drew Brees and Dominique Dawes. The deadline to sign up is August 1st at

Dr. Andy Baldwin, a U.S. Navy physician also known for his appearance on ABC’s “The Bachelor,” now works to promote physical fitness as ambassador for the ING KiDS ROCK program, a national running series which engages kids in grades K-7 across the country to participate in a cumulative marathon program. Baldwin also recently completed the Dodge Rock ‘n’ Roll San Diego Half Marathon To Benefit The Leukemia & Lymphoma Society.

“The President’s Challenge has a great focus on kids and getting them moving, which is so critical to prevent childhood obesity from continuing generation after generation,” said Baldwin. “But adults are a big part of the picture as well, and Commit to Fit is a great, easy way to find the motivation to get moving and to provide people with the tools they need to start.”

Participants can sign up by August 1st to participate in the program and receive their PALA award. For information about how to ‘Commit to Fit’ please visit

About Competitor Group, Inc.

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 450,000 professional and amateur participants in 2011. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of more than 600,000. In addition, the company hosts a captive lifestyle community online at, delivering over 2.5 million monthly unique visitors and 22 million page views. Further information about CGI and its media properties can be found at

# # #


Competitor Group

Competitor Group Launches Incentive Program to Presidential Active Lifestyle Award

Contact Info

Dan Cruz

Share This Article


Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.


Join ESW Today!