Competitor Group Announces Rock ‘n’ Roll Liverpool Marathon

August 15th, 2013

Competitor Group Announces Rock ‘n’ Roll Liverpool Marathon

Inaugural marathon and half-marathon to take place in home of the Beatles on Sunday, May 25, 2014

LIVERPOOL, ENGLAND – August 15, 2013 – A road race mixed with live musical performances is coming to Liverpool. Competitor Group, Inc. (CGI), the global active lifestyle sports media and event entertainment company, today announced a new Rock ‘n’ Roll Liverpool Marathon & ½ Marathon will take place next spring on Sunday, May 25, 2014. Online registration will open on Thursday, September 5 at uk.competitor.com/liverpool.

“It’s tremendously exciting for us to enter into a partnership with the City of Liverpool, which has a musical history that is unmatched in the UK,” said Tom Godfrey, General Manager of Competitor Group Europe. “Not only will runners enjoy a world-class marathon and half-marathon through the streets of Liverpool, but the timing is superb with the 50th anniversary celebration of the Beatles’ Invasion of America taking place throughout the year.”

The marathon and half-marathon courses will start and finish along Liverpool’s spectacular waterfront, featuring scenic views of its historic docks, rich architecture, spectacular museums and numerous cultural attractions along the course. Live bands interspersed with fanfare and entertainment and will line the route, culminating the race experience with a celebratory finish line festival and post race concert.

“It is a real coup for Liverpool to have secured the services of the Competitor Group,” said Joe Anderson, Mayor of Liverpool. “They have a fantastic track record in putting on top quality, exciting events that have a distinctly local flavour and attract large numbers of competitors and spectators from near and far. Liverpool is known the world over for music and sport, and there is nowhere better to bring them both together than our city.”

The Rock ‘n’ Roll Marathon Series started as a single race in 1998, and is now the World’s Largest Running Series that has grown to include a global tour of 31 events in 2013.  The series was the first to combine the potential of running races as grand celebrations of health and wellness by combining a tourist destination, recreational running, charity fundraising, and musical entertainment into a single event. To guarantee no runner is left to hear their own lonely footsteps, live bands are positioned along the course, intermixed with entertainment and a festival at the finish line as a reward for all the participants.

For more information or to register for the inaugural Rock ‘n’ Roll Liverpool Marathon & ½ Marathon, please visit uk.competitor.com/liverpool or like the event on facebook at facebook.com/RocknRollLiverpoolMarathon.

About The Rock ‘n’ Roll Marathon Series

Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 500,000 runners taking part in thirty-two destination events around the world. What started as a simple idea in 1998—the idea of making running fun– soon transformed the U.S. running landscape by infusing the race course with live bands, cheer teams and entertaining water stations. The outdoor festivals encapsulate cities in their entirety and culminate with a finish line festival featuring a concert headlined by some of the best music acts around. Over the 15-year history of the series, charity partners have raised more than $278 million through the events for a variety of worthy causes. Today, the series of entertainment themed marathons and half-marathons has spread to 31 cities around the world and continues to enjoy great appeal for the traveling runner, tremendous local support and has firmly established itself as a dynamic running platform. For more information, or to register for an event, please visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.

About Competitor Group

Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the active lifestyle industry’s leading media and event entertainment company. CGI’s portfolio of media assets span the full range of the expanding endurance industry and include a robust digital community on the web and on mobile across the Competitor Endurance Sports Network of websites. Additionally, Raceit.com, a leading digital registration platform, is the catalyst for the company’s race services offering that looks to meet the needs not only for the company’s owned and operated events, but also for endurance events of all sizes on behalf of the entire industry.

CGI owns and operates 83 events around the world, including the flagship Rock ‘n’ Roll Marathon Series, the TriRock Triathlon Series, the NFL Run Series, Women’s Running Series and the REI Muddy Buddy Series, collectively delivering more than 600,000 professional and amateur participants in 2012. Anchoring the company with rich content and marketing leverage are five publishing properties dedicated to running, cycling, triathlon and the world of multisport including Velo, Inside Triathlon, Triathlete, Women’s Running and Competitor with a combined monthly circulation of over 700,000. Further information about CGI and its digital, publishing and event entertainment properties can be found at CompetitorMediaKit.com.

Competitor Group

Competitor Group Announces Rock ‘n’ Roll Liverpool Marathon

Contact Info

Dan Cruz
800-311-1255
dcruz@competitorgroup.com
http://www.CGImediakit.com

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