Premiere Lifestyle Brand Brings Aloha Style to Support Largest Running Series in the World
San Diego, Calif. – December 14, 2011 – Competitor Group, Inc. (CGI), the leading media and event resource in the active lifestyle industry, today announced Maui Jim as the Official Eyewear partner for the 2012 Rock n’ Roll Marathon Series, which includes twenty-four running events across the United States.
“The Rock ‘n’ Roll Marathon Series deliver an extremely passionate audience and includes a wide range of events that take place throughout race weekend,” said Linda Glassel, vice president of marketing, Maui Jim, Inc. “As the largest running series in the United States, the Rock ‘n’ Roll Marathon events draw thousands of people who love being active outdoors where eye protection is paramount to healthy lifestyles.”
Each Rock ‘n’ Roll event draws between 10,000 to 44,000 participants; and more than 100,000 consumers tour the events’ signature Health & Fitness Expos, where visitors can learn about high-performance eyewear options from Maui Jim. The company is the world’s fastest growing manufacturer of premium polarized sunglasses. They are known for their premium PolarizedPlus®2 technology that cuts 99.9 percent of glare and 100 percent of harmful ultraviolet rays. This technology, used in 86 different styles of glasses for active lifestyles, also enhances colors as runners take in the scenery along each mile of the Rock ‘n’ Roll races.
“Rock ‘n’ Roll runners are a perfect match for the Maui Jim brand. Eyewear is a key accessory; and Maui Jim’s glasses withstand the rigors of training and marathons like no other glasses,” said John Smith, Senior Vice President of CGI. “We look forward to making our partnership even better and are excited about Maui Jim’s ongoing commitment to our gear-savvy audience of athletes.”
The Rock ‘n’ Roll Marathon Series is unlike any other event, with live bands and cheerleaders creating a party-like atmosphere along each mile of the course and a headliner concert at the finish line. For more information about the Rock ‘n’ Roll Marathon Series, please visit Competitor.com.
Maui Jim Inc. products and company information can be found online at MauiJim.com.
About Maui Jim, Inc.®
Maui Jim, Inc.® is the fastest growing premium polarized sunglass maker in the world. The company’s reputation is based on the development of advanced technologies for double and single gradient lenses that reduce 100 percent of harmful UVA and UVB rays and cut glare from above, below and behind each lens. Maui Jim uses up to 9 layers of protection built into each lens, including the company’s proprietary polarized film, PolarizedPlus®2, that produces true, vivid colors. Visit MauiJim.com or find us on Facebook or Twitter at @OfficialMauiJim.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at Competitormediakit.com.