Multi-category extension as official footwear and apparel of the Rock ‘n’ Roll Marathon Series
San Diego, Calif. – February 1, 2012 – Competitor Group, Inc., (CGI), the leading media and event resource in the active lifestyle industry, and Brooks Sports, Inc., the No. 1 specialty running brand, today announced a multi-year, multi-category sponsorship renewal. Brooks will continue as the official footwear and apparel partner of the Rock ‘n’ Roll Marathon Series.
“We are proud to extend our successful partnership with Brooks, who owns the No. 1 market share position in specialty running,” said Scott Dickey, President of CGI. “We see this renewal as a great sign of the confidence that Brooks has not only in the Rock ‘n’ Roll Marathon Series, but in the entire Competitor Group platform and the continued growth we see in running. We look forward to working together with Brooks to extend the reach of the Rock ‘n’ Roll Marathon Series and help increase exposure of the Brooks brand.”
In addition to their exclusive rights as the official footwear and apparel sponsor of the Rock ‘n’ Roll Marathon Series, Brooks’ sister brand, Moving Comfort, remains as the official sports bra for the series. Also a leader at specialty running, Moving Comfort owns the No. 1 position in the sports bra category.
The partnership between two of the running industry’s most well-respected and recognized names has been successful, and featured the launch of the Brooks’ Run Happy Cavalcade of Curiosities, a running-inspired carnival experience touring the country since 2010.
“Partnering with Rock ‘n’ Roll over the last two years has given us a great opportunity to share the Brooks brand and our ‘Run Happy’ philosophy with thousands of avid runners,” said Dave Larson, Brooks Vice President of Marketing. “We are excited to extend our contract with Competitor and look forward to enhancing the race weekend experience for more runners as the series continues to expand and grow.”
Over 450,000 professional and amateur athletes from all over the world will participate in a Rock ‘n’ Roll Marathon Series event in 2012, which has expanded to twenty-four markets in North America. The renewed agreement underlines the running brand’s position and will help Brooks reach new audiences and expand awareness of their performance running footwear and apparel, including PureProject, the brand’s new lightweight footwear collection. Brooks will participate in a number of marketing activities, including a growing presence in social media.
The series of marathons and half marathons are known for placing entertainment stages along every mile of the course, lining the route with hundreds of local cheerleaders and then topping the experience off with a finish line concert celebration for all participants. The musically-themed races have spearheaded an active lifestyle movement that provides a unique entertainment outlet for people from all walks of life.
The events have become a fundraising powerhouse for charities who have developed endurance-training programs, such as the Leukemia & Lymphoma Society, American Cancer Society, St. Jude Children’s Research Hospital and Susan G. Komen for the Cure® who have combined to raise in excess of $266 million (net) through the series since 1998.
For more information, please visit Competitor.com.
Brooks Sports, Inc. is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 60 countries worldwide. A subsidiary of Berkshire Hathaway Inc., Brooks was founded in 1914 and is headquartered in Bothell, Wash., near Seattle. The company’s mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. Visit www.brooksrunning.com for more information, and follow frequent brand updates on Twitter (@brooksrunning) and Facebook (www.Facebook.com/brooksrunning).
About The Rock ‘n’ Roll Marathon Series
Organized by Competitor Group, the Rock ‘n’ Roll Marathon Series is the ‘World’s Largest Running Series’ with more than 450,000 runners taking part in twenty-seven events around the world in 2012. What started as a simple idea in 1998 – the idea of making running fun – soon transformed the U.S. running landscape entirely by infusing the course with live bands, cheer teams and entertaining water stations. The outdoor festivals encapsulate cities in their entirety and culminate with a finish line festival featuring some of the best music acts around. Over the 14-year history of the series, charity runners have raised more than $266 million for a variety of worthy causes and nonprofit organizations. Today, the series of marathons and half-marathons has spread to more than 27 cities around the world and continues to enjoy great appeal for the destination athlete, tremendous local support and has firmly established itself as a dynamic running platform. For more information, please visit Competitor.com or follow @RunRocknRoll on Twitter.
About Competitor Group
Headquartered in San Diego, Calif., Competitor Group, Inc. (CGI) is the leading active lifestyle resource dedicated to promoting the sports of running, cycling and triathlon. CGI is a portfolio company of the investment firm Falconhead Capital, which specializes in growing companies in the consumer sector of the leisure and lifestyle space. CGI owns and operates more than 55 events around the world, including the Rock ‘n’ Roll Marathon Series, TriRock Triathlon Series and Columbia Muddy Buddy Series; which will deliver more than 600,000 professional and amateur participants in 2012. CGI publishes four magazine titles including Velo, Inside Triathlon, Triathlete and Competitor with a combined monthly circulation of 600,000. In addition, the company hosts a captive lifestyle community online at competitor.com, delivering over 3 million monthly unique visitors and 25 million page views. CGI recently acquired and soft launched Race It Race Services, an online registration platform that provides marketing, product and other essential race services for endurance industry events of all sizes. Further information about CGI and its media properties can be found at Competitormediakit.com.