Chrome Industries assumes title sponsorship of fixed gear category at 2019 Intelligentsia Cup

July 10th, 2019

Chrome Industries assumes title sponsorship of  fixed gear category at 2019 Intelligentsia Cup

e Chrome Coveted Crit taking place on July 28 in Chicago’s West Loop

July 10, 2019 – Chrome Industries is taking over the title sponsorship of the fixed gear categories at the 2019 Intelligentsia Cup series, naming them the Chrome Coveted Crit. The race categories, Open and WTF, will feature an equal cash prize purse, and the race winners will receive a custom Chrome bag, as well as the exclusive Chrome Coveted Jersey – “You gotta win it to get in it!”.

The Chicago event is one of three events in the newly formed Chrome Grand Slam, along with Mission Crit and the Red Bull Hill Climb. The Chrome Grand Slam and Chrome Coveted Crit speak to Chrome’s commitment to the fixed gear racing scene going forward.

From Chrome Industries, “Chrome straight up loves Chicago and the Intelligentsia Cup races. We built the Chrome Grand Slam around this race to celebrate fixed gear racing in one of the best cities on earth. We’re thrilled to see support for fixed gear racing from the Intelligentsia Cup crew and look forward to posting the Coveted Jersey up for grabs at the finish line of even more events next year.”

Chrome is taking over for FYXATION, the founding sponsor of the fixed gear race category four years ago, and which will remain a sustaining sponsor of the event.

“We are very excited to partner with Chrome to continue fixed gear racing at our series,” says series partner Tom Schuler. “Our hope is to expand the amount of fixed gear races in the following years, both here at our series and across the country. And we are thankful to FYXATION for helping launch this race and for their continued support.”

About Chrome Industries

Chrome makes street tested bags, footwear, and apparel that adapt to the changing and unpredictable nature of the city. Even before we built our first Chrome bag in a garage in 1995, we understood that with the right gear and a little bit of street smarts, anything is possible. It’s what drove us to start making bags from the most durable materials we could find. It’s what sent us out into the junkyard, cutting seatbelts out of old cars to create our iconic buckle closure. It’s what led us to building shoes, bags and apparel that are equally at home on a bike, in a bar or at the office. It’s what continues to push us out into the city streets, moving those who move the city forward, with Hub Stores in Portland, San Francisco, Chicago, New York, Brooklyn, Tokyo, and Osaka. For more information please visit: or

About the Intelligentsia Cup

Founded in 2012 as the Prairie State Cycling Series, the Intelligentsia Cup brings competitive bicycle races to the Chicago metro area, featuring top-level professional and elite amateur athletes. Each race venue includes exciting racing complemented by healthy and fun family activities, a lifestyle expo, as well as food and beverage from local vendors. For the complete schedule, please visit:

For more information, please contact:

Chrome Industries

Mark Zalewski
Marketing Director – Intelligentsia Cup
630 890 0209

Marco Colbert
Executive Director – Intelligentsia Cup
847 644 0277


Intelligentsia Cup - Chicago

Chrome Industries assumes title sponsorship of  fixed gear category at 2019 Intelligentsia Cup

Contact Info

Mark Zalewski

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