Choice Hotels International Named Official Hotel Partner of XTERRA

April 4th, 2012

In 2012 XTERRA will host more than 100 races in 16 countries and everywhere XTERRA roams athletes are sure to find a Choice Hotels location nearby.

TEAM Unlimited, owners and producers of the worldwide XTERRA off-road triathlon and trail running race series, have partnered with Choice Hotels International, Inc. to provide athletes with clean and comfortable places to stay at great rates.

In 2012 XTERRA will host more than 100 races in 16 countries and everywhere XTERRA roams athletes are sure to find a Choice Hotels location nearby.  As the Official Hotel Partner of XTERRA, Choice Hotels will provide XTERRA racers, friends, and family with a discount at participating hotels*.

“We believe in the amateur athlete and are excited to provide great travel experiences for XTERRA competitors this year,” said Grant Pearce, sport sales manager for Choice Hotels International.

Choice Hotels has more than 6,100 Comfort Inn®, Comfort Suites®, Quality®, Sleep Inn®, Clarion®, Cambria Suites®, Ascend Collection®, MainStay Suites®, Suburban Extended Stay Hotel®, Econo Lodge®, and Rodeway Inn® brand hotels worldwide.

“XTERRA athletes travel hundreds and in many cases thousands of miles to compete, and providing them with consistent value at Choice Hotels brand properties throughout the U.S. and overseas is a great benefit,” said Tom Kiely, the CEO of TEAM Unlimited/XTERRA.

To receive the special XTERRA rate athletes simply need to call the Choice Hotels Sports Desk at 877-240-2929 or visit choicesportstravel.com and provide the XTERRA discount code : 00224890.

*Subject to availability.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,100 hotels, representing more than 495,000 rooms, in the United States and more than 30 other countries and territories. As of December 31, 2011, more than 400 hotels were under construction, awaiting conversion or approved for development in the United States, representing more than 30,000 rooms, and approximately 80 hotels, representing approximately 7,000 rooms, were under construction, awaiting conversion or approved for development in 20 other countries and territories. The company’s Comfort Inn, Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay Hotel, Econo Lodge and Rodeway Inn brands serve guests worldwide. In addition, via its Ascend Collection membership program, travelers in the United States, Canada and the Caribbean, have upscale lodging options at historic, boutique and unique hotels.  Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Additional corporate information may be found on the Choice Hotels International, Inc. Web site, which may be accessed at www.choicehotels.com.

Choice Hotels International Media Contact:
Rocco Loverro,
Media Relations & Publicity
Phone: 301-592-6719
Email: Rocco_Loverro@choicehotels.com
About TEAM Unlimited/XTERRA

TEAM Unlimited is a Hawaii-based television events and marketing company, founded in 1988.  It owns and produces XTERRA and in 2011 produced more than 100 XTERRA off-road triathlon and trail running races in 15 countries worldwide.  In the U.S. alone nearly 200,000 participants took part in the XTERRA lifestyle last year while XTERRA’s TV, publicity, advertising, online, and grassroots marketing efforts generated more than 400 million impressions.  In addition, TEAM TV has produced more than 300 adventure television shows resulting in three Emmy’s and 42 Telly Awards for production excellence since 1990.  View samples at www.xterra.tv, and learn more at xterraplanet.com and xterratrailrun.com.

XTERRA Media Contact:
Trey Garman,
Vice President
Phone: 808-792-2603
Email: trey@xterraplanet.com

 

TEAM Unlimited/XTERRA

Choice Hotels International Named Official Hotel Partner of XTERRA

Contact Info

Trey Garman
808-792-2603
trey@xterraplanet.com
http://www.xterraplanet.com

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