CEO Challenges Takes Second Place at Race Across America

June 27th, 2013

Team of eight beats last year’s 4th place finish in prestigious cycle race

CHANHASSEN, Minn. (June 27, 2013) — Despite not meeting each other until the day before the start of the Race Across America (RAAM), Team CEO Challenges, part of CEO Challenges®, the world leader in sport competitions designed specifically for CEOs and business owners, was able to secure a podium spot for 8-man teams in the race coming in at second place. Their time for the 3,000 mile cycling relay race from Oceanside, CA to Annapolis, MD was  six days and seven hours.

“What an incredible week,” said Ted Kennedy, President of CEO Challenges. “We had people on our team who only started riding bikes in January yet we were able to pull off a second place finish in this prestigious event. The team executed a nearly flawless strategy and  never missed a step. All credit goes to the crew and the mental toughness of the riders for our great finish.”

RAAM owner and race organizer Rick Boethling said, “”The CEO Challenges team overcame some difficult logistic hurdles to race in this year’s Race Across America, including racers and crew from several different locations that only met for the first time at the race start in Oceanside. Not only did they manage to coordinate this effort, but they had an incredibly successful race, finishing second overall in the 8-person team division.”

Race Across America is a transcontinental bicycle race starting on the west coast and finishing on the east coast. The race covers 3,000 miles across the Rockies, the heartland of America, and finally the Appalachians. It continues to stand as one the toughest events in the world and a tribute to human endurance.

“I had an incredible time that will last forever in my memories,” said CEO Challenge team rider Dave Luckrich. “Ted and the CEO Challenges team did a great job in keeping everything in check and making sure we were all comfortable and competitive throughout the most enduring race in the world.”

Another rider, Scott Roix, echoed Dave’s thoughts. “Racing with CEO Challenges was the ultimate way to compete in RAAM.  The organizational efforts and attention to detail made my role as a cyclist very easy.  Anyone who is looking for a unique challenge would be thoroughly impressed with CEO Challenges.”

CEO Challenges offers a variety of other events for business owners and C-level Executives including the CEO Endurance World Championship that will take place Sept. 6-9 at Blackberry Farm, Tenn. Other events in the series include a weekend with George Hincapie staying at his new luxury hotel, a couples trip to Tuscany including VIP viewing of the UCI World Championship hosted by Connie and Davis Phinney, entry to the Leadville 100 MTB race, hotel and entry to the XTERRA World Championship in Maui, El Tour de Tucson from Canyon Ranch, and the CEO Endurance World Championship and ‘The Fittest CEO®’ TV show.

About CEO Challenges

CEO Challenges is the world leader in sport competitions designed for business owners and C-level Executives, with the end goal of finding the world’s best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Endurance, Triathlon, Cycling, and Tennis Challenges in spectacular settings worldwide.   Sponsors include AIG, Zoot, GU, Cardo and Zeal.  CEO Challenges is a division of Life Time – The Healthy Way of Life Company (NYSE: LTM).

About Life Time Fitness, Inc.

As The Healthy Way of Life Company, Life Time Fitness (NYSE:LTM) helps organizations, communities and individuals achieve their total health objectives, athletic aspirations and fitness goals by engaging in their areas of interest — or discovering new passions — both inside and outside of Life Time’s distinctive and large sports, professional fitness, family recreation and spa destinations, most of which operate 24 hours a day, seven days a week. The Company’s Healthy Way of Life approach enables customers to achieve this by providing the best programs, people and places of uncompromising quality and value. As of June 27, 2013, the Company operated 106 centers under the LIFE TIME FITNESS® and LIFE TIME ATHLETIC® brands in the United States and Canada. Additional information about Life Time centers, programs and services is available at

CEO Challenges

CEO Challenges Takes Second Place at Race Across America

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Lauren Flinn

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