(Logan, UT— May 29, 2018) — Altra’s 33mm max-cushioned trail shoe, the Olympus, got a complete makeover just in time for National Trails Day on Saturday, June 2. With a sleek, new design making the shoe lighter, lower and more stable, this is Altra’s best Olympus to date.
The Olympus’ popular Vibram® MegaGrip™ outsole was broadened across the heel by 8 mm. This extra surface area allows for increased stability and traction on the gnarliest trails—including slick rock and uneven terrain—especially for thru hikes and ultra-marathons. The midsole has lighter EVA cushioning and InnerFlex™ for improved flexibility and responsiveness. The upper now has an integrated tongue for a seamless fit, along with a more breathable and durable mesh. Altra’s new 4-Point GaiterTrap™ was also added for the snuggest fitting gaiters with maximum protection against trail debris.
The Olympus is the lightest true max-cushion shoe on the market, with a 33 mm stack height and a low weight of 10.7 ounces for men and 8.2 ounces for women. Color options for men are black/yellow, gray/red and green, while color options for women are black/white, gray/teal and raspberry.
The Olympus 3.0 retails for $150 and is available on www.AltraRunning.com and at your local specialty running store retailer.
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.
Media Contact: Colleen Logan, VP Marketing, email@example.com.