Celebrate National Trails Day With Altra’s New Olympus 3.0 Featuring Terrain-Tackling Vibram® MegaGrip™

May 29th, 2018

Celebrate National Trails Day With Altra’s New Olympus 3.0 Featuring Terrain-Tackling Vibram® MegaGrip™

(Logan, UT— May 29, 2018) — Altra’s 33mm max-cushioned trail shoe, the Olympus, got a complete makeover just in time for National Trails Day on Saturday, June 2. With a sleek, new design making the shoe lighter, lower and more stable, this is Altra’s best Olympus to date.

The Olympus’ popular Vibram® MegaGrip™ outsole was broadened across the heel by 8 mm. This extra surface area allows for increased stability and traction on the gnarliest trails—including slick rock and uneven terrain—especially for thru hikes and ultra-marathons. The midsole has lighter EVA cushioning and InnerFlex™ for improved flexibility and responsiveness. The upper now has an integrated tongue for a seamless fit, along with a more breathable and durable mesh. Altra’s new 4-Point GaiterTrap™ was also added for the snuggest fitting gaiters with maximum protection against trail debris.

The Olympus is the lightest true max-cushion shoe on the market, with a 33 mm stack height and a low weight of 10.7 ounces for men and 8.2 ounces for women. Color options for men are black/yellow, gray/red and green, while color options for women are black/white, gray/teal and raspberry. 

The Olympus 3.0 retails for $150 and is available on www.AltraRunning.com and at your local specialty running store retailer.

About Altra:
While working at a running store, Altra founder Golden Harper was frustrated that modern running shoe technology caused poor running form and had not decreased running injuries. His passion to create a shoe that followed the science produced Altra’s FootShape™ toe box and Zero Drop™ platform. Since its founding in 2011, Harper and co-founder Brian Beckstead have grown Altra from one to 25 shoe styles, winning multiple Editor’s Choice awards and distribution in more than 60 countries. Join the conversation @AltraRunning and #ZeroLimits on Twitter, Instagram and Facebook.

Media Contact: Colleen Logan, VP Marketing, clogan@iconfitness.com.

Altra

Celebrate National Trails Day With Altra’s New Olympus 3.0 Featuring Terrain-Tackling Vibram® MegaGrip™

Contact Info

Colleen Logan
(435) 757-4601
clogan@iconfitness.com
www.AltraRunning.com

Share This Article

Options

Submit Your Press Release

Get your news delivered to thousands of media contacts and industry insiders in the running, cycling and triathlon industries now.

Newsletter

Join ESW Today!

Join

Connect