CamelBak® Brings Lightweight Performance to Redesigned Bike Packs for Spring 2021
September 14, 2020
PETALUMA, Calif. (Sept. 14, 2020) – CamelBak®, the global leader in award-winning personal hydration products, introduces a redesigned collection of its most popular bike packs for spring 2021 as part of its continued focus on delivering lightweight performance on the trail. Packs in the new lineup include the new Rogue™ Light, Classic™ Light, and Hydrobak™ Light, all which boast significant weight savings compared to their predecessors. In addition to new, innovative design features, each pack has been sustainably crafted by incorporating recycled materials and earth-friendly components such as C0 DWR (durable water repellant), and Bluesign® certified textiles in the main body of each pack.
“30 years ago, CamelBak was the industry disruptor when our founder crafted the first personal hydration bike pack for a race in the desert. Since then, being the innovative disruptor is woven into everything we do,” said CamelBak Director of Product Management for Soft Goods Mike Valvano. “When we redesigned our best sellers, we wanted to move the needle forward and disrupt the landscape of everyday bike packs again. The end product is the new Light series which merges lightweight performance, breathability, and sustainability woven into a sleek, modern silhouette.”
The new Rogue Light (MSRP $75) brings a refreshed look and design to one of CamelBak’s fan favorites with everything you need for everyday riding. Shaving 7 ounces of weight off its predecessor, the Rogue Light weighs just 8 ounces and comes with a 2-liter Crux® Reservoir with 7 liters in total storage capacity. With a focus on breathability, the pack features an Air Support™ Light back panel with body mapping technology and a ventilated harness. An integrated tool organization sleeve, a secured zippered pocket, as well as a stretch overflow system allow for max storage without the fuss. The Rogue Light also boasts reflectivity for safe riding in darker conditions and is available in one size with adjustable straps for a tailored fit. The Rogue Light will also be available in a women’s specific fit model with an S-curved shoulder harness that is contoured to fit a woman’s body, in addition to women’s specific body mapping technology for enhanced cooling.
The new Classic Light (MSRP $65) offers a lightweight, durable option with versatility and a wealth of external features. The 7-ounce pack comes with a 2-liter Crux® Reservoir with 4 liters in total storage capacity and will be available in one size. The pack features an Air Support™ Light back panelwith body mapping technology and a ventilated harness. With a focus on being adaptable and ready for any length of adventure, the pack offers an integrated tool organization feature, a secure zippered pocket, and a bungee overflow system. The Classic Light really when it comes to external features which offer significant upgrades to its predecessor including an adjustable sternum strap, tube strap, light loop, helmet carry and reflectivity for safety.
The Hydrobak Light (MSRP $55) offers an economical option with a wealth of features for new and experienced riders. Weighing in at just 6 ounces, the pack comes with a 1.5-liter Crux® Reservoir and 2.5 liters in total storage capacity and will be available in one size. The Hydrobak Light boasts external features like a 3-D Vent Mesh back panel, ventilated harness, a secure zippered pocket, helmet carry system, adjustable sternum strap, and reflective accents. The pack will also be available in a women’s specific fit model with an S-curved shoulder harness that is contoured to fit a woman’s body.
The new Rogue Light, Classic Light, and Hydrobak Light will launch in spring 2021 in an exciting new color palette on camelbak.com and will also be available for sale at CamelBak retail partners.
For more information about CamelBak initiatives, please visit www.camelbak.com.
Please direct CamelBak media inquiries to PR Director Massimo Alpian at firstname.lastname@example.org.
About CamelBak Products
Founded in 1989, CamelBak invented the hands-free hydration category and is the global leader in personal hydration gear. CamelBak is achieving its mission to continually reinvent and forever change the way people hydrate and perform by offering a mix of award-winning products that include everything from technical hydration packs to reusable bottles. For more information about CamelBak, please visit https://www.camelbak.com.