Atlantic City, New Jersey (May 7, 2014) – The global long-distance triathlon series Challenge Family has announced Caesars Entertainment as the presenting sponsor of inaugural Challenge Atlantic City. Marking the elite European race series’ long awaited U.S. debut, Challenge Atlantic City will take place on June 29, 2014.
“We are thrilled to welcome Caesars Entertainment to the Challenge family as presenting sponsor of the inaugural Atlantic City race. The support from Caesars is a tremendous asset for us as we bring this iconic Challenge event to the Jersey Shore,” said Local Challenge Race Director, Stephen Del Monte. “We look forward to working together this year and for years to come as we shape the American Challenge race series.”
The historic seaside resort, with its world famous Boardwalk and world-class hotels, will welcome over 1200 athletes from across the nation and around the world to test their limits over the 140.6 mile race course. Thousands of spectators are expected to line the course.
Challenge Atlantic City will embrace the “Challenge Your Self, Race for a Cause” theme. Athletes will begin their day with a 2.4 mile sheltered swim in the back bays of Atlantic City. An incredibly flat and fast 112 mile bike course will use portions of the Atlantic City Expressway and country roads throughout Atlantic County featuring vineyards, state forests, riverside towns and the historic downtown Hammonton, the blueberry capital of the world, where the cyclists will ride two 25 mile loops in, around and down Main Street. The 26.2 mile flat marathon course will feature many Atlantic City highlights finishing on the world famous Boardwalk, along the beach and in front of historic Boardwalk Hall.
Challenge Atlantic City will climax in a weekend celebration of East Coast lifestyle, cultural and community activities and sports for the entire family. Athletes, friends, and family can expect to experience the best of what Absecon Island has to offer including, casinos, shopping and entertainment against a stunning backdrop of sea, sun and sand.
In keeping with Atlantic City’s reputation for hosting world-class sports, cultural entertainment events, Challenge Atlantic City’s closing ceremony & Grande Finale, will be something rarely experienced in triathlon.
For further information on Challenge Atlantic City visit www.ChallengeAtlanticCity.com.
For further information on Challenge Family visit www.challenge-family.com.