BT Named Title Sponsor of Inaugural Rock ‘n’ Roll Liverpool Marathon

March 27th, 2014

BT Named Title Sponsor of Inaugural Rock ‘n’ Roll Liverpool Marathon

Celebration of Liverpool’s musical and sporting heritage to take place along scenic marathon and half marathon routes on Sunday May 25th

LIVERPOOL – March 27, 2014 – Competitor Group Europe and its parent company, Competitor Group, Inc. (CGI), the leading active lifestyle sports media and event entertainment company in the United States, today announced BT as the title sponsor of the inaugural Rock ‘n’ Roll Liverpool Marathon & 1/2 Marathon, taking place on Sunday, May 25.

“At BT, we understand Liverpool’s two great passions – sport and music – and the BT Rock ‘n’ Roll Liverpool Marathon is the ideal way to celebrate both,” said Suzi Williams, Director BT Group Marketing and Brand. “It’s set to be a fantastic day for locals and visitors alike, whether they’re competing or just soaking up the great atmosphere across the city.”

Both the marathon and half-marathon courses will start and finish along the waterfront, featuring scenic views of the stunning docks, rich architecture, spectacular museums and historic commercial districts along the course.  The race will begin at the Albert Dock, one of the most visited attractions in the UK and a World Heritage Site, and will pass through the celebrated Cavern Quarter, where The Beatles rose to prominence in the 1960s. Live bands and cheering spectators will line the race courses, concluding with a celebratory finish line festival and headlining concert.

“We are excited to welcome BT as the title partner of the inaugural Rock ‘n’ Roll Liverpool Marathon, which provides a unique, world-class running event and rock concert all-in-one,” said Josh Furlow, Executive Vice President of Global Events at Competitor Group. “We look forward to working closely with BT, Liverpool City Council and the local running community to organize a city-wide festival weekend celebrating music and sport.”

BT Rock ‘n’ Roll Liverpool is the first road race for the Rock ‘n’ Roll Marathon Series in England, the location of its European office. The Liverpool race is part of an international series of entertainment themed marathons and half-marathons that revolutionized the running industry in 1998 by infusing the race course with live bands, cheer teams and entertaining water stations. Other European race destinations in the Rock ‘n’ Roll Marathon Series include Nice, Madrid, Dublin and Lisbon.

For more information or to register for the race, please visit RockEurope.com.

About BT Rock ‘n’ Roll Liverpool Marathon & ½ Marathon

A Competitor Group event, the inaugural BT Rock ‘n’ Roll Liverpool Marathon & ½ Marathon is expected to welcome 10,000 participants on Sunday 25th May 2014. Both the marathon and half-marathon offer scenic courses that start and finish along the waterfront, featuring scenic views of the stunning docks, rich architecture, spectacular museums and historic commercial districts along the course.  Live bands and entertainment are staged approximately every mile along the 13.1-mile and 26.2-mile courses. Event weekend concludes with a finish line celebration and post race concert. For more information about the BT Rock ‘n’ Roll Liverpool Marathon or to register for the event, visit uk.competitor.com/liverpool or follow @RnRLiverpool on Twitter.  

About BT

BT is one of the world’s leading providers of communications services and solutions, serving customers in more than 170 countries. Its principal activities include the provision of networked IT services globally; local, national and international telecommunications services to its customers for use at home, at work and on the move; broadband, TV and internet products and services; and converged fixed/mobile products and services. BT consists principally of four lines of business: BT Global Services, BT Retail, BT Wholesale and Openreach.

British Telecommunications plc (BT) is a wholly-owned subsidiary of BT Group plc and encompasses virtually all businesses and assets of the BT Group. BT Group plc is listed on stock exchanges in London and New York. For more information, visit www.btplc.com.  

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Competitor Group

BT Named Title Sponsor of Inaugural Rock ‘n’ Roll Liverpool Marathon

Contact Info

Emily Gibbs
800-311-1255
egibbs@competitorgroup.com
http://runrocknroll.competitor.com/rock-europe

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