Blueprint for Athletes by Quest Diagnostics Aims To Help Athletes Gain a Competitive Edge as Title Sponsor of IRONMAN 70.3 Austin Triathlon

November 3rd, 2015

Blueprint for Athletes™ beta users hope to improve their performance in Austin using insights gained from health and performance analysis based on Quest Diagnostic’s medical-grade lab tests

TAMPA, Fla. (November 3, 2015) – IRONMAN and Quest Diagnostics today announced that Blueprint for Athletes™ by Quest Diagnostics, the world’s leading provider of diagnostic information services, is the new Title Sponsor for the IRONMAN® 70.3® Austin triathlon for the 2015-2017 seasons.

Quest Diagnostics spearheads services based on medical-grade lab testing to help professional and amateur athletes improve their performance through its Sports and Human Performance Diagnostics clinical franchise business. The company is currently piloting its flagship Blueprint for Athletes service, which offers customized test packages that evaluate blood-based health markers to provide insights for improving athletic performance, in select U.S. markets. Blueprint for Athletes is also the Title Sponsor of IRONMAN Boulder and was an Official Sponsor of this year’s IRONMAN World Championship presented by GoPro.

“Quest’s innovative Blueprint for Athletes service empowers athletes to take actions to improve not only their health but also their performance, a goal that we share as an industry leader working to constantly improve the athlete experience,” said Andrew Messick, Chief Executive Officer for IRONMAN. “We are pleased to be able to continue to provide our athletes one of the few pilot forums in the Unites States where they can learn more about the services provided by Quest’s innovative Blueprint for Athletes.

Kristen Heath, a Blueprint for Athletes beta athlete, will be competing in this year’s Blueprint for Athletes IRONMAN 70.3 Austin triathlon presented by Zappos. Alongside nearly 3,000 other triathletes, Heath will take on the Texas heat on November 8, 2015 for a 1.2-mile swim in Decker Lake, a 56-mile bike ride passing through rolling Texas farmlands, and a 13.1-mile half-marathon that finishes in the Luedecke Arena in the Travis County Expo Center. Heath explains that Blueprint for Athletes will help her manage her chronically low iron levels and hypothyroidism – two conditions that zap energy and can negatively impact her performance. Her test results can help her to improve her overall health and achieve a higher level of performance in endurance competitions.

“As a competitive amateur endurance athlete, having regular and thorough insights into my own unique biology brings an incredible sense of self-empowerment,” said Heath. “The data from my test results provides me with the ability to make better decisions about my diet, training and access my full potential as an athlete.”

Blueprint for Athletes health and performance marker analysis is based on insights from top scientists, physicians, and exercise physiologists from top professional athletic organizations and research institutions, and incorporates performance factors such as fueling and hydration. Quest Diagnostics is currently piloting Blueprint for Athletes at athletic performance events in select regions, including Boulder, Denver, Austin, San Francisco, and North New Jersey and expects to make the service available nationally by early 2016.

“Kristen’s story is a common one among athletes. While highly attuned to her body and aware of her conditions, she was still in a position of self-diagnosing training and performance shortcomings, wondering why her legs felt heavy or why she was feeling particularly tired on a given day,” said Richard Schwabacher, MPH, executive director, Quest Diagnostics Sports and Human Performance. “Kristen, like all IRONMAN athletes, trains extremely hard, and with Blueprint for Athletes, we’re able to provide her and other dedicated athletes with insights to help them take action, make the necessary modifications and gain a competitive edge.”

Follow Blueprint for Athletes on Facebook and Twitter. Interested athletes can sign up for more information atwww.Blueprintforathletes.com. More information on the Blueprint for Athletes IRONMAN 70.3 Austin triathlon presented by Zappos can be found at www.ironman.com/austin70.3. For more information on the IRONMAN brand and global event series, visit www.ironman.com. Media may contact press@ironman.com.

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About IRONMAN

The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Since the inception of the IRONMAN® brand in 1978, athletes have proven that ANYTHING IS POSSIBLE® by crossing finish lines at the world’s most challenging endurance races. Recognized for excellence through distinguished events, world-class athletes and quality products, IRONMAN has grown from a single race to a global sensation with more than 250 events and five unique brands: IRONMAN®, IRONMAN® 70.3®, 5150™ Triathlon Series, Iron Girl® and IRONKIDS®. For more information, visit www.ironman.com. 

About Quest Diagnostics

Quest Diagnostics empowers people to take action to improve health outcomes.  Derived from the world’s largest database of clinical lab results, our diagnostic insights reveal new avenues to identify and treat disease, inspire healthy behaviors and improve health care management.  Quest annually serves one in three adult Americans and half the physicians and hospitals in the United States, and our 45,000 employees understand that, in the right hands and with the right context, our diagnostic insights can inspire actions that transform lives. www.QuestDiagnostics.com.

IRONMAN®

2701 North Rocky Point Dr | Suite 1250

Tampa, FL 33607

(P) 813.868.5940 | (F) 813.868.5930

www.ironman.com

IRONMAN®

Contact Info

Ellie Seifert
tel:813.868.5940
Ellie.Seifert@ironman.com
http://www.ironman.com/

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