Biofreeze San Francisco Marathon and Biofreeze Berkeley Half Marathon signs three-year deal with new apparel company, Alanic

July 3rd, 2019

Biofreeze San Francisco Marathon and Biofreeze Berkeley Half Marathon signs three-year deal with new apparel company, Alanic

The Biofreeze San Francisco Marathon and the Biofreeze Berkeley Half Marathon is excited to announce Alanic Active Wear as the official apparel creator for both races’ series. Not only will Alanic outfit finishers of both races but will provide all merchandise and attire for staff and volunteers. The multi-year partnership will launch at the Biofreeze San Francisco Marathon on July 28th.

Participants will be treated to long sleeve technical shirts in different colors for each race distance. In addition to participant shirts for each registered runner, Alanic will produce the long-sleeved quarter zips that were used as gift with purchase. A wide variety of merchandise options will be available to purchase at the two-day health and wellness expo held at Fort Mason on July 26th-27th as well as through the online store after the race.

“The shirt and accompanying merchandise mean so much to our runners and we were very excited to create participants shirts this year that really featured the highlights on San Francisco. Alanic was the perfect apparel partner to bring these shirt designs to life,” said Melissa Faukner, Director of Marketing for the Biofreeze San Francisco Marathon.

Tony Beig, Director of Marketing at Alanic Active Wear echoed Faukner’s excitement and their partnership moving forward. “The Biofreeze San Francisco Marathon is the largest event we’ve ever done in California, said Beig. We are so excited to make a mark on this prestigious west coast event and are looking forward to a strong partnership for years to come.”

The Biofreeze San Francisco Marathon is celebrating its 42nd running this summer on July 28th.  Four distances are offered: an ultra, full marathon, two half marathon courses and a Saturday and Sunday 5k, plus options for virtual races and challenges to earn more medals. Runners are met with incredible views and challenging courses. Course highlights include running past SF iconic landmarks such as Ghirardelli Square, the Golden Gate Bridge, Fisherman’s Wharf, Golden Gate Park, Haight Ashbury and of course, sweeping views of the Pacific Ocean. The Biofreeze San Francisco Marathon is a true summer bucket list destination race.

Alanic Active wear was established in 2006 and is universally recognized as an affordable, high-fashion athleisure brand. Alanic makes a statement with their clothing, encouraging their customers to wear Alanic to the gym, on their morning hike, or for a coffee date.

Since its launch, Alanic has established itself as the go-to online retail destination for luxurious fashion, fitness and exercise clothing. As a pioneer of innovative designs and styles, Alanic has quickly grown to become one of the world’s leading activewear brands.

To learn more or register to run the Biofreeze San Francisco Marathon, visit:

To learn more about Alanic please visit:

About the Biofreeze San Francisco Marathon:

The original San Francisco endurance race delivers spectacular scenery steeped in community tradition. This Boston Marathon Qualifying event, Olympic Team Trials Qualifier and USATF sanctioned race starts under the twinkling morning lights of the Bay Bridge by the Ferry Building, runs along the Embarcadero, over the Golden Gate Bridge for full marathoners, along the coastal trail in the Presidio, through Golden Gate Park, the Haight Ashbury District and past AT&T Giants ballpark before finishing in front of Cupid’s Arrow on the waterfront of San Francisco Bay. The 42nd annual event includes a race for runners of all levels: 5K (Saturday and Sunday), two half marathons, a full marathon and ultramarathon. Visit us at

About Alanic:

Alanic offers innovative designs and technologies in each piece they create. The brand is not just for men and women who wish to flaunt their assets, but for customers who wants to feel comfortable and on-trend while still having the flexibility necessary in any piece of active wear. In addition to sweat-inducing technology, Alanic offers many options for men and women who want to enhance their fitness regimen without making drastic changes to their routine. For more information, visit

Biofreeze San Francisco Marathon

Biofreeze San Francisco Marathon and Biofreeze Berkeley Half Marathon signs three-year deal with new apparel company, Alanic

Contact Info

Melissa Faukner

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