BikeReg Gears Up to Relaunch Website with Modern Design and Streamlined User Experience

November 30, 2018

Updated BikeReg set to launch in December of this year.

(Easthampton, MA) November 30, 2018 – With their first major redesign since 2013, BikeReg will relaunch a modernized website in December of this year. Aiming to provide a better experience for customers, the new site will have a modern look and feel, while maintaining the same functionality and service.

“The re-launch will be 100% positive, because the way the site functions won’t change,” said CEO Ross Krause, “It’s the same BikeReg people know and love. We’re simply modernizing the look and feel and creating a more succinct and enjoyable user experience. People who use the BikeReg site to register for events will be able to do so in a much more intuitive way, and for now, the event director experience won’t be changing.”

The Process

The BikeReg team started the process of redesigning the site by going straight to their customers — asking event directors and participants about their needs, and how the site could work more efficiently for them. To ensure the new site would address the customer feedback and deliver on a more modern and streamlined design, BikeReg has been working with an award-winning designer and user-experience expert on the rebuild.

“We knew from the beginning that our customers would have a major say in how our new site came to life,” said Krause. “The site has to work for them, so getting their input and feedback was a critical step in our process.”

To ensure a successful relaunch, the BikeReg customer service staff will be on hand to answer questions once the site is live.

Krause said,  “Our ultimate goal is to provide a seamless transition from the old to the new. We’re always here for our promoters and registrants. That won’t change. If anything, using our services is about to get easier.”

About BikeReg

BikeReg is a single-source solution for online event registration and management. For event directors, the BikeReg system provides easy-to-use tools to design and customize the registration process for events. For participants, BikeReg helps track and register for events, set up notifications, view results and receipts, and more., a division of Pioneer Registration Services, LLC is based in Easthampton, Massachusetts. Find us at, contact us at (888) 956-9560 or, and follow us on Facebook, Instagram, and Twitter (@bikereg).