BibRave Welcomes ‘The Green Lion Award’ Sponsored by Recover Brands Back to The BibRave 100
October 16, 2019
Portland, OR – BibRave, the running industry leader in grassroots digital marketing, is proud to welcome The Green Lion Award: Recognizing Innovators in Sustainability, sponsored by Recover Brands, back to The BibRave 100 2019 edition.
The BibRave 100 is a definitive list of the best races in America, incorporating inputs from runners, races, endurance brands, social influencers, and event service providers. Nominations for The BibRave 100 2019 opened July 8th and ran through July 31, followed by a public voting period from August 21 through September 2.
2019 features a slightly modified format for The BibRave 100, continuing to recognize the best Marathons, Half Marathons, and Races 10 Miles or Less, while adding awards for three non-ranked top-10 lists of popular categories: Best Themed Races, Best Medals and/or Swag, and Best Race Weekend Experiences. Finally, the list will recognize five “Innovators in Sustainability” with the second annual presentation of The Green Lion Award, sponsored by Recover Brands. For more information on dates and how the list will be created, see BibRave’s FAQ section for more details.
Each race that makes the list will get help from “Benjamin,” The BibRave 100’s plush lion mascot and inspiration behind The Green Lion Award, plus a social media and press toolkit to help them publicize their inclusion in The BibRave 100. Winners of The Green Lion Award will also receive a custom-made Recover Brands shirt and tote, both printed on 100% recycled material.
BibRave is again partnering with The Running Event, North America’s largest specialty running conference and trade show, inviting all races who make The BibRave 100 to attend the conference and be recognized at an awards luncheon on Wednesday, December 4. The BibRave 100 is also proud to welcome two other returning sponsors – MYLAPS Sports Timing and AfterShokz.
“Recover Brands has made huge strides in the past year, elevating the national conversation around environmental consciousness and working with more partners and races to improve all of our carbon footprints,” said Bill Johnston, President and Co-Founder of Recover Brands. “We saw outsized value from our sponsorship of The BibRave 100 last year, and we’re extremely excited to continue honoring races who minimize their environmental impact.”
The Green Lion Award will be awarded to three races from The BibRave 100 that have integrated sustainable practices into their race operations to reduce the carbon footprint of their event. Some examples include: recycling and composting, sourcing recycled swag and local, organic food, reducing waste and donating leftover materials, and providing tap water solutions in place of small plastic water bottles.
“We’re so happy to see environmental consciousness move fully into the public psyche, and that’s in large part thanks to companies like Recover Brands finding innovative ways to implement sustainable practices while making premium products,” said Tim Murphy, Co-Founder of BibRave. “As a leader in sustainability themselves, using recycled PET (plastic) and upcycled cotton to make their 100% recycled apparel, Recover Brands is a strong example for the endurance community, and we’re honored to have them back presenting the Green Lion Award.”
About Recover Brands
Recover’s mission is to create the best, most environmentally friendly, and socially responsible products possible, educating and inspiring those around us to live and work for a sustainable tomorrow. Recover uses recycled PET (plastic) and upcycled cotton to make its 100% recycled apparel. Just 8 plastic bottles make 1 shirt. Learn more at recoverbrands.com and join the conversation @RecoverBrands.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large and highly-vetted network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their new Podcast (The BibRave Podcast) BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up, and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.