Strong campaign generates over 300 registrations
Portland, OR: BibRave, the running industry leader in grassroots digital marketing, recently finished another successful race marketing campaign for the Byline Bank Chicago Spring Half Marathon & 10K, produced by Life Time. With a combination of social media promotion, newsletter features, blog reviews, race reviews, and an enhanced presence on BibRave.com, BibRave drove over 300 registrations to the event’s 2019 sold out race weekend.
Since 2013, BibRave has used its large audience, influence, and network of social influencers and bloggers, the BibRave Pros, to drive more awareness and registrations for races like the Byline Bank Chicago Spring Half Marathon. Using a unique tracking code, the race verified that more than three hundred runners registered for the race after seeing BibRave’s unique code. This amazing turnout is further highlighted by the year over year growth that BibRave has brought to its campaigns for the Life Time event – delivering a 511% increase in tracked registrations from the previous year.
“The Byline Bank Chicago Spring Half Marathon & 10K is Chicago’s quintessential spring race season kickoff, and brings out locals and race travelers alike,” said Dan Lakin, Senior Brand Manager at Life Time Events. “We strive to create a memorable and engaging experience for all runners, and BibRave has helped us broadcast our story and messaging to attract more runners year after year. We’re excited for our continued partnership and look forward to the continued growth and innovation that BibRave brings to every campaign.”
BibRave and the Byline Bank Chicago Spring Half Marathon & 10K, produced by Life Time, will also partner on the 2020 event, which takes place on May 17, 2020.
“The Chicago Spring Half Marathon has been a long-standing BibRave partner, and we’re so proud to collaborate with an organization that celebrates and understands runners,” said Tim Murphy, Co-Founder of BibRave. “This event has become a very hot ticket, proven by its strong registration numbers and sold out status, and we’re so excited to help the Chicago Spring Half Marathon tell their awesome story.”
About the Byline Bank Chicago Spring Half Marathon & 10K
The Byline Bank Chicago Spring Half Marathon & 10K, produced by Life Time, celebrates the city’s emergence from winter hibernation. The Chicago Spring Half Marathon & 10K delivers an intimate urban setting with a gorgeous lakefront course, charming finish line complete with a hot gourmet breakfast buffet, recovery zone, and a Spring Market featuring local vendors, spring flowers, beer garden, live acoustic music and more! Learn more at www.chicagospringhalf.com.
BibRave works with races and brands to help them engage with runners and ultimately drive more sales and registrations. Through their large network of running bloggers (BibRave Pros), their popular Twitter event (#BibChat), and their Podcast (The BibRave Podcast), BibRave helps endurance brands and races go beyond simple advertising and truly connect with more runners.
The company’s consumer-facing product is a race review site where runners can learn about a race before signing up and leave feedback after the event. The company launched in late 2013 in the Midwest and is now based in Portland, Oregon.