Title sponsor Bacardi to host post-race Bacardi After Party at its worldwide headquarters; Bermuda race becomes first international event in the TriRock Triathlon Series
Southampton, Bermuda – August 14, 2013 – The TriRock Triathlon Series presented by REI is inviting participants to come for the race but stay for the “Bacardi After Party” at the newly added Bacardi TriRock Bermuda Triathlon on Sunday, November 3. Formerly SheROX Triathlon, this year’s race will be co-ed, but will also feature a women’s only wave and transition area.
“On behalf of the Bermuda Department of Tourism, we are very excited to be a lead sponsor of the inaugural Bacardi TriRock Bermuda Triathlon,” said Billy Griffith, Director of Tourism. “We welcome all of our overseas visitors to our shores. With direct flights averaging less than two hours from the east coast and Toronto, Bermuda is the perfect place to train, compete or simply relax.”
The race begins on Sunday morning with a swim in the waters of the protected cove of East Whale Bay at the Fairmont Southampton’s Beach Club. The bike and run courses along South Road provide one of the most scenic sprint triathlon courses in the sport with panoramic views of the Atlantic Ocean. Race weekend caps off on Sunday evening with the “Bacardi After Party” at the Bacardi worldwide headquarters building on Pitts Bay Road. All legal drinking age participants will receive a finisher’s medal, technical t-shirt, red carpet finish, post-race breakfast and access to a post-race concert.
Clara Fay, Director of Corporate Affairs of Bacardi, Bermuda added, “Bacardi is pleased to support this exciting and new world-class event on the Bermuda race calendar. The Bacardi TriRock Triathlon will attract visitors to Bermuda and it will provide our local athletes with an exciting competition. We are delighted to support an event that enhances the vibrancy of our community and solidifies Bermuda as a destination of choice for both sports and recreation.”
“Bermuda is the ideal destination to launch our first international event in the TriRock Triathlon Series and we know participants will enjoy their race and vacation in paradise,” said Molly Quinn, Vice President of Triathlon at Competitor Group, organizer of the TriRock Triathlon Series. “Following the race, participants will truly celebrate the day’s accomplishments through our collaboration with Bacardi, as the company will host a post-race party at its picturesque headquarters to finish up the triathlon event.”
Bacardi TriRock Bermuda is the first international race in the TriRock Triathlon Series presented by REI, and joins as the eighth race in the Series. The TriRock Series is part of Competitor Group’s larger triathlon platform which features a world-class triathlon series, the world’s #1 triathlon website and the world’s #1 and #2 triathlon magazines—Triathlete and Inside Triathlon. The platform also includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, one of the most prestigious triathlons in the United States.
For more information about the TriRock Triathlon Series presented by REI, visit TriRockSeries.com.
About the TriRock Triathlon Series presented by REI
The TriRock Triathlon Series presented by REI is organized by Competitor Group, the creators of the Rock ‘n’ Roll Marathon Series. The TriRock Series started in 2010 in San Diego, the birthplace of triathlon. The TriRock Series has grown into one of the Nation’s premier multisport series, taking place in eight cities across the U.S. in 2013. The triathlon events feature Olympic and Sprint distances with entertainment positioned along the race route. Each event also features a finish line festival with a beer garden, free breakfast, red carpet finish and a post-race concert.
The TriRock Series is part of Competitor Group’s larger triathlon platform which features a world-class triathlon series, the world’s #1 triathlon website and the world’s #1 and #2 triathlon magazines—Triathlete and Inside Triathlon. The platform also includes The Nation’s Triathlon To Benefit The Leukemia & Lymphoma Society, one of the most prestigious triathlons in the United States. For more information, please visit TriRockSeries.com or follow @TriRockSeries on Twitter.