Beachbody Performance today announced a welcome and unique addition to the IRONMAN® race experience: a Recover Zone stationed at the finish line of every IRONMAN triathlon in the United States for the 2016 race season.
The Beachbody Performance Recover Zone will strive to be a relaxing and comforting rest area for athletes who have just completed the iconic full-distance 140.6-mile triathlon. The Zone will feature turf to sprawl on, inflatable chairs, post-event recovery fueling, massage tools and a soothing ambiance to serve as a “transition area three” – designed to transition athletes from the intensity of competition into a post-race state of mind.
“It sounds like a simple idea, but it actually stems from our own staff’s experience in racing IRONMAN events,” said Jon Congdon, co-founder and Chief Marketing Officer of Beachbody LLC. “The race experience and amenities at an IRONMAN are unmatched, but we did think there was an area we could help support: a place for athletes to compose themselves, to rest comfortably for a short while, and to reconnect with friends and family before leaving the athlete’s village. We also can provide post-race sports nutrition supplements in a critical time period to help speed their recovery after the race.”
“Beachbody’s Recover Zone is a welcome amenity that complements the enormity of the effort required to finish an IRONMAN,” said Carola Ross, Chief Sales Officer for IRONMAN. “It also shows that brands can be creative in their activations at an IRONMAN event, while enhancing the race experience for our athletes.”
Beyond the physical toll of the race, IRONMAN events exact an emotional and mental effort, and the Recover Zone will allow them to rest, meet with friends and family and process the day’s exertions.
Importantly, the Recover Zone will also provide sports nutrition supplements to support the recovery needs of exhausted athletes, serving two products from the Beachbody Performance line:
Beachbody Performance Recover, a post-training recovery protein shake that helps jump start the recovery process after training or racing with a powerful blend of protein, and branched-chain amino acids that aid in muscle rebuilding plus a clinically-tested level of a powerful pomegranate extract that delivers ellagitannin, phytonutrients scientifically shown to help reduce training-induced muscle soreness and speed muscle strength recovery from intense training. Available in Chocolate or Orange flavors.
Beachbody Performance Recharge, a unique nighttime formula combining slow-release protein and branched-chain amino acids to help reduce muscle breakdown while supporting overnight muscle recovery and repair plus a clinically-tested level of a potent tart cherry powder that delivers anthocyanin, phytonutrients scientifically shown to help improve recovery in both endurance and resistance training situations and reduce delayed onset muscle soreness (DOMS) from intense training. Available in Vanilla flavor.
Santa Monica-based Beachbody, a leading global provider of in-home and gym-based fitness programs, equipment and nutrition, created Beachbody Performance, which recently became the Official Sports Nutrition Supplement of the IRONMAN North American series for all triathlon races in the United States and Canada.
Founded in 1998 by Carl Daikeler and Jon Congdon, Beachbody LLC is the creator of the nation’s most popular fitness and nutrition solutions, including P90X®, INSANITY®, 21 Day Fix® and Shakeology®. Earlier this month, Beachbody Performance announced that it had made a significant investment in the endurance world, signing on as the Official Sports Nutrition Supplement of the IRONMAN® North American Series. Among their most exciting new products is Beachbody Performance; a complete line of endurance nutrition drink mixes, featuring clinically tested break-through performance and recovery ingredients.
For more information on Beachbody Performance products, visit TriBeachbodyPerformance.com
Beachbody, a worldwide leader in health and fitness headquartered in Santa Monica, California, was founded in 1998 by Carl Daikeler and Jon Congdon with the mission to help people achieve their goals and enjoy healthy, fulfilling lives. Beachbody’s formula of world-class fitness, nutrition, motivation and support has proven again and again to deliver results for its customers. Whether through Beachbody on Demand (BOD) the streaming platform featuring Beachbody’s portfolio of iconic fitness brands like P90X®, INSANITY®, 21 Day Fix®, and CIZE®; via its “Daily Dose of Dense Nutrition” superfood shake, Shakeology; or through its premium line of sports nutrition supplements, Beachbody Performance, the Beachbody name has come to define the power of putting a healthy lifestyle within everyone’s reach.
Beachbody products can be purchased on its websites, and via its more than 450,000 strong Team Beachbody Coach network of independent distributors. Beachbody On Demand, featuring more than 400 streaming workouts, is available through its own mobile app for iPhone, as well as on Apple TV, Roku TV models, Amazon Fire and Google Chromecast, and now in over 120 countries around the world through BeachbodyGlobal.com. For more information please visit Beachbody.com.