BaseCamp and Lauf Renew Partnership to Connect Coaching, Innovation, and Community

August 31, 2026

Partnership brings together innovative bikes, expert coaching, athlete education, and community experiences designed to welcome and support a broad range of riders

CARLISLE, Pa. (August 31, 2026) /ENDURANCE SPORTSWIRE/ — BaseCamp Endurance Coaching and Lauf Cycles today announced the renewal of their partnership through 2028, extending a relationship built around performance, adventure, innovation, and a shared commitment to helping more people find their place in cycling.

The renewed agreement continues Lauf’s role as a key BaseCamp partner while expanding a collaboration that extends beyond traditional sponsorship or product promotion.

At the center of the partnership is a shared belief: cycling grows when more people can see a place for themselves within it.

BaseCamp’s “Train Where You Belong” philosophy reflects its commitment to creating a coaching community where cyclists with different backgrounds, abilities, ambitions, and experience levels can pursue meaningful goals together. Lauf shares that broad view of the sport, developing bikes for riders ranging from performance-focused racers to cyclists seeking adventure, exploration, and new challenges.

“Renewing our partnership with Lauf is exciting, but the real story is why this relationship works so well,” said Tim Cusick, founder and Head Coach of BaseCamp Endurance Coaching. “Both brands believe cycling should feel bigger, more welcoming, and more possible. Some riders come to cycling to race. Some come for adventure. Others are just beginning to discover where the sport can take them. Our shared goal is to help all of those riders belong and grow.”

CONNECTING COACHING, INNOVATION, AND COMMUNITY

Through the partnership, BaseCamp and Lauf will continue connecting riders with expert coaching, athlete education, innovative products, event preparation, and meaningful community experiences.

BaseCamp provides the coaching and support that help cyclists understand their training, prepare for important goals, and grow through education. Its programs include personalized coaching, group training, camps, events, and performance services for cyclists across a wide range of disciplines and experience levels.

Lauf brings its engineering-led approach to product innovation, developing bikes that challenge convention and are built around how riders actually ride. The partnership gives both organizations opportunities to learn directly from athletes, share practical product knowledge, and better understand how riders use their bikes across training, racing, travel, and exploration.

Together, the brands will continue collaborating through:

• Athlete education and coaching
• Event preparation and participation
• Community rides and experiences
• Product knowledge and rider feedback
• Stories representing different riders, goals, and paths through cycling
• Opportunities to connect performance with adventure and participation

“At Lauf, we build bikes for people who genuinely love to ride, whether they’re chasing performance, lining up for a race or heading out simply to see where the road takes them. Our partnership with BaseCamp gives us a direct connection to a community of riders who are constantly learning, progressing and putting their equipment to use in the real world. That makes this partnership valuable far beyond simply having our names next to each other.”

MORE THAN ONE WAY TO BE A CYCLIST

The partnership is designed to support riders across the many ways and experiences that make up a life in cycling. BaseCamp and Lauf do not believe cyclists need to fit a single definition of what the sport should look like.

By combining coaching, education, community, and product innovation, the partnership aims to create more ways for people to enter the sport, progress within it, and remain connected as their goals evolve.

For BaseCamp, that reflects a coaching philosophy grounded in connection, education, and performance. Athletes are encouraged to pursue ambitious goals while learning alongside others in an environment where progress can mean a podium, greater confidence, a first finish, or simply a more rewarding relationship with the bike.

For Lauf, the relationship creates a direct connection between product development and the evolving needs of riders pursuing both performance and adventure.

“This is what a meaningful partnership should look like,” Cusick said. “It is not simply about placing two logos together. It is about bringing together two brands that believe in the same future for cycling and then doing the work to help create it.”

The renewed partnership will continue connecting riders with the coaching, products, experiences, and community that help make cycling more rewarding.

ABOUT BASECAMP ENDURANCE COACHING

BaseCamp Endurance Coaching is built around expert coaching, athlete education, applied sports science, performance analytics, and community. Through personalized coaching, group programs, camps, events, and integrated performance services, BaseCamp helps cyclists pursue meaningful goals while training in a supportive community where they belong.

ABOUT LAUF CYCLES

Lauf Cycles develops innovative bikes and cycling products designed for speed, performance, adventure, and the evolving needs of modern riders. From competitive racing to exploration and new participation, Lauf seeks to make cycling more capable, exciting, and accessible.

MEDIA CONTACT

BaseCamp Endurance Coaching

Tim Cusick
Head Coach, BaseCamp Endurance Coaching
Product Leader, TrainingPeaks WKO
Email: info@joinbasecamp.com
www.joinbasecamp.com

Lauf Cycles

Dana Rún Hákonardóttir
Director of Marketing & Communication
dana@laufcycles.com
https://www.laufcycles.com/