Press Release Archives

(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…

(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards,…

(Salt Lake City, UT – July 3, 2019) – Trust Performance, industry innovators in suspension design, announced today a partnership with the Beeline and the nationwide network of dealers utilizing Powered by Beeline software. The…

(Long Beach, 10am BST 2nd July 2019)– Zwift, the global online training platform for cyclists, today launches year four of Zwift Academy, the groundbreaking mass participation training and talent ID program. Enrollment is open from…

(Salt Lake City, UT) – Trust Performance, industry innovators in suspension design, announced today three new partnerships with independent, outside sales rep groups: Sports & Spec Sales, Inc., Cultivated Supply, and AC Co, LLC. These…

(Salt Lake City, UT – June 4, 2019)– Trust Performance, innovators in suspension technology, announced today a partnership with Bikesportz Imports to distribute Trust Performance’s suspension technology in Australia and, on an interim basis, New…

(Salt Lake City, UT – May 8, 2019) – Trust Performance, innovators in suspension technology, announced today the expansion of their global distribution network, forming partnerships with Canadian distributors On The Edge Canada and Middle…

(Salt Lake City, UT – April 25, 2019) – Trust Performance, industry innovators in suspension design, announced today the formation of partnerships with six independent, outside sales rep groups. These groups will increase sales efforts…

(Stockholm, Sweden – April 24, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced that its North American team welcomes Zach Clayton. The announcement comes just a few days after business…

(Salt Lake City, UT) – Trust Performance announced today the rollout of its industry purchase program to give cycling and outdoor industry employees exclusive discounts on Trust Performance products. Depending on industry affiliation, the program…

March 22, Atlanta, Ga. – Preparing for gravel racing requires cyclists to be dedicated and focused. Preparing for one of the nation’s hardest gravel races requires even more than that: grit, determination, and the best…

(Salt Lake City, UT – March 20, 2019) – Trust Performance, industry pioneers in suspension design, today announced a partnership with Quality Bicycle Products to distribute Trust Performance products in the United States. The Message,…

(Stockholm, Sweden – March 7, 2019) MIPS, Swedish brain safety technology company, has been leading the way in helmet and brain safety with over 20 years of research. The MIPS-patented Brain Protection System (BPS) is…

(Salt Lake City, UT – March 7, 2019) – Trust Performance has announced the launch its global distribution network, opening formal partnerships with Mohawk’s Cycles in France and R-Cycles Switzerland and Lichtenstein. The Message, Trust…

(February 28 – Scotts Valley, CA) – Following another smashing success at their sold-out California event, Grinduro has announced an expanded global roster of events for 2019. Grinduro, the seminal gravel experience where having a…

(Salt Lake City, UT – February 28, 2019) – Trust Performance announced today that damper expert Paul Cox has joined its rapidly growing team as Engineering Team Lead. Cox has spent more than 15 years…

(Salt Lake City, UT – February 4, 2019) – Trust Performance, the leader in multi-link front suspension design, announced today the launch of its United States demo program. Trail Head Cyclery in Cupertino, CA, Arizona…

(January 29, 2019 – Park City, Utah) Giro Sport Design, the leader in high-performance snow helmets and goggles, is proud to partner with Polartec®, the leader in performance temperature-regulating fabrics, to integrate Polartec® Power Grid™…

(January 29, 2019 – Park City, Utah) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Method™ goggle. It features a wide field of view, crisp…

(Salt Lake City, UT – January 24, 2019) – Trust Performance, the industry leader in multi-link front suspension design, announced today that Rob Aguero has joined its rapidly growing team as Global Sales Manager. Aguero…

(Long Beach, December 21 2018) – Zwift, the online training platform for triathletes worldwide, today announces the return of the Specialized Zwift Academy Tri Team with a newly expanded roster of eight. Open for application…

(Stockholm, Sweden – 29 November 2018) MIPS, the world leading brain safety technology company, can now be found in all Specialized bicycle helmets worldwide, thanks to an expanded partnership with helmet manufacturer. The Multi-Directional Impact…

(Atlanta, GA, Nov. 16, 2018) — Wahoo Fitness today announced for the second consecutive year that it appears on Deloitte’s Technology Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life sciences…

(San Diego, CA — November 8, 2018) – 100% is proud to announce FE Sports as the newly appointed Australian importer and distributor of its cycling and mountain bike lines of products. In addition, FE…

(Sausalito, CA – November 6, 2018) TRUE Communications, a leader in public relations, social media, influencer relations and content creation for active outdoor brands, announced today that Elizabeth Pecknold has joined the agency as Director…

Boulder, CO. (October 31, 2018) – Rapha, maker of the world’s finest cycling clothing, will be the exclusive clothing partner of the Old Man Winter Rally held Feb. 10, 2019 in Lyons, Colorado. The Old…

(Salt Lake City, UT — October 25, 2018) – Trust Performance today announced the launch of its highly anticipated debut product, the Message — a trailing multi-link front suspension design for 29” and 27.5” mountain…

SAN DIEGO, CA (October 16, 2018) – True to its roots, 100% continues to deliver unique and highly recognizable performance sunglass frames while including all the latest eyewear technology the brand is already known for. …

(San Diego, CA — October 2, 2018) – 100% brings new talent to the San Diego-based team, hiring Mike Wilson as Marketing Manager. Wilson most recently served as a marketing and public relations agent for…

(Salt Lake City, UT — October 1, 2018) – Trust Performance, a company recently announced by industry veterans Dave Weagle, Jason Schiers and Hap Seliga, released additional details around key members of their US- and…

(Scotts Valley, CA – October 1, 2018) Blackburn Design, the cycling industry leader in bikepacking essentials, today announced the launch of their new Outpost Elite™ line of bikepacking and touring bags. This completely redesigned collection…

Atlanta, Georgia, September 27, 2018 – Wahoo is pleased to announce that it has renewed its sponsorship of triathlete Sarah True. The New Hampshire native, who represented the United States in Triathlon at the Rio…

(Salt Lake City, UT — September 12, 2018) – Bicycle industry pioneers Dave Weagle, Jason Schiers and Hap Seliga announced today the launch of their new company, Trust Performance. Their cooperation began in 2013 and…

(San Francisco, CA – September 10, 2018) – Science in Sport, official nutrition supplier of Team Sky and USA Cycling as well as official energy bar and gel sponsor of USA Triathlon, today announced that…

London – Wahoo, the leader in connected fitness devices, have today been unveiled as the Official Points Jersey partner of the OVO Energy Tour of Britain. This announcement, which sees Wahoo’s relationship with Britain’s leading…

(Santa Cruz, CA)  – Following the success of River, the acclaimed first chapter of the Water Cycle film project, Blackburn Design has released the second chapter, Ocean. The Pacific Ocean, the largest body of water…

(Long Beach, CA, Thursday, August 2, 2018) – Zwift, the global online training platform for cyclists, has today released its latest course, Innsbruck. The course is based on the route that will be used for…

(Boulder, CO – July 31, 2018) StagesⓇ Cycling congratulates Geraint Thomas and Team Sky on a stellar victory at the 2018 Tour de France. During this year’s Tour (as in the Giro d’Italia, 2017 Vuelta…

(Paris, France) – Wahoo Fitness, sponsor of Team Sky and BORA-hansgrohe, is excited to congratulate Wahooligans Geraint Thomas and Peter Sagan on their Tour de France victories. The overall victory is Thomas’ first grand tour…

(Clovis, CA, 27 July 2018) -Bike Monkey announces the Hammer Tunes and Tires Music and Cycling Festival with Banners headlining from Liverpool, UK. The Festival is open to the public and admission includes drink tickets and…

(Atlanta, GA – July 23, 2018) – Wahoo, the leader in connected fitness devices, today announced that it will renew its partnership with the BORA-hansgrohe professional cycling team, led by three-time World Champion Peter Sagan…

(Sausalito, CA; July 19) TRUE Communications today announced the launch of its newest initiative, Women @ TRUE. With a vision of helping women gain equal representation in the outdoor, running and cycling industries, Women @…

(PEACHAM, VERMONT, July 16, 2018) – Wahoo and professional cyclist Ian Boswell announced today their partnership on the new Peacham Fall Fondo presented by Wahoo, to be held on October 13, 2018. The event will…

(Atlanta, GA – July 8, 2018) – Wahoo Fitness, the leader in connected fitness devices and workout apps, is proud to announce a new version of the iconic KICKR Smart Trainer, the new wheel-off KICKR…

(Stockholm, Sweden – 5 July 2018) MIPS, the premier brain safety technology company, is proud to partner with legendary French brand, Mavic, for the most iconic three week World Tour race in France. Mavic will…

(Friedrichshafen, Germany): OMATA Inc., creator of the OMATA One, has collaborated with OPEN cycles to create a limited edition run of OPEN’s acclaimed U.P. featuring an OMATA-inspired paint job. The stunning frames can be ordered…

(3 July 2018– Venice, CA): OMATA will attend at Eurobike for the first time. After a successful Kickstarter campaign, OMATA launched with distribution through select retailers and direct-to-consumer sales in 2017. Eurobike will be the…

(SAUSALITO, Calif.) – TRUE Communications is pleased to announce that Andrew Bernstein has joined its team of outdoor industry professionals who service the agency’s growing list of clients.  Bernstein joins TRUE from Bicycling Magazine, the…

(Long Beach, CA, June, 22 2018) – Zwift, the global online training platform, has acquired the commercial rights to manufacture and distribute footpods previously manufactured under the Milestone Sports brand. As part of the deal,…

(San Francisco, CA– June 22, 2018) – Science in Sport, official nutrition supplier of Team Sky, USA Cycling, and USA Triathlon, today announced its plans to launch Beta Fuel, the world’s most powerful sports drink.…

(Long Beach, CA) – Zwift, the global online training platform, today announced three new partner brands who will support the Specialized Zwift Academy Triathlon Team. Wahoo supports the Specialized Zwift Academy Tri Team as the…

(SAUSALITO, Calif.) – TRUE Communications has expanded its full-service communications offerings to include content creation, with the hire of Senior Content Director Matthew Ankeny. TRUE has also elevated the role of Peter Nicholson, to Vice…

(Long Beach, CA, May, 30 2018) – Zwift, the global online training platform for cyclists and runners, today announced the release of its newest training feature, a substantial collection of flexible training plans for both…

(San Francisco, CA – May 30, 2018) – Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, today announced it has become the official sports nutrition sponsor…

(San Francisco, CA) – Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, today announced the brand is now distributing its nutrition products through the Quality Bicycle…

(Atlanta, GA – May 16, 2018) – Wahoo Fitness, the leader in connected fitness devices, today announced a new partnership with BMC Mountain Bike Racing team, led by rising talents Titouan Carod of France and…

STOCKHOLM, SWEDEN; MAY 9, 2018 – The Federal Court of Canada released a judgement confirming the validity of MIPS AB’s (”MIPS”) patent rights and its Brain Protection System in a key patent dispute with Bauer Hockey…

(Santa Cruz, CA) – Blackburn Design has announced its newest class of Blackburn Rangers: four new riders will take on bikepacking trips across the globe. The 6th year of Rangers will see one major change…

Los Angeles, CA – May 1, 2018 – CERO, the company that aims to make cities a better place to live by designing high-quality electric cargo bikes, today announced its partnership with velofix, North America’s…

(Long Beach, CA, Tuesday, April 24 2018) – Zwift, the global online training platform for cyclists and runners, today announced the selection of four top amateur triathletes who will form the inaugural Specialized Zwift Academy…

(Atlanta, GA – April 11, 2018) – Wahoo, the leader in workout apps and connected performance devices, has just announced an official partnership with Lionel Sanders, former Ironman world record holder (Arizona, 2017), and second-place…

(San Francisco, CA – April 11, 2018) – Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, today announced it has become the official sports nutrition sponsor…

(Salt Lake City, UT – March 28, 2018) – TRUE is pleased to announce our partnership with Competitive Cyclist as their official press representative. Competitive Cyclist is the #1 online retailer in the bike industry,…

(Atlanta, GA – March 8th, 2018) – Wahoo Fitness, the leader in connected fitness devices has just announced its commitment to the future of professional cycling  through a new sponsorship of Hagens Berman Axeon Pro…

(Long Beach, CA) – Zwift, the global online training platform, today announced the launch of the Specialized Zwift Academy Triathlon Team. Open for applications from today, with the full backing of Specialized, the Specialized Zwift…

(Atlanta, GA – February 20, 2018) – Wahoo Fitness, the leader in workout apps and connected fitness devices, has just announced an official partnership with three-time Wildflower Triathlon Champion and Ironman World Championship Podium finisher…

(Long Beach, CA, 8 February 2018) – Zwift, the fitness platform born from gaming, has expanded its product offering to the running community with the launch of Zwift Run Free Access. Until this week Zwift…

(Atlanta, GA) – Wahoo, the leader in connected fitness devices, today announced it will be supporting Sniper Cycling, a Belgian professional cyclocross and road cycling team led by two-time Cyclocross World Champion Wout Van Aert.…

Stockholm, Sweden – MIPS, the premier brain safety technology company, continues to expand their platform with the new MIPS-F2 and MIPS-E3 solutions. Like all MIPS products, the core technology addresses the rotational forces that are…

(Denver, Colorado) –Küat, an industry leader in bicycle transport, is expanding their successful line of hitch- and cargo racks to include a premium ski rack for users who are looking to get their snow gear…

Truckee, California (January 2018): bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, today released a new, limited-edition 2018 hat designed in partnership with Women’s World Cup Overall Champion Mikaela Shiffrin. Known for…

Truckee, California & Park City, Utah – bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, and Snowsports Industries America (SIA) today announced a partnership to promote SIA’s #lovewinter campaign. Known as the…

Truckee, Calif. – January 3, 2017 – bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear and distinctive design, today announced a new pop-up shop in The Village at Squaw Valley® in Lake…

(Atlanta, GA – December, 2017) – Wahoo Fitness, the leader in connected fitness devices has just announced its second UCI WorldTour team partnership for the 2018 race calendar, with the addition of the KATUSHA ALPECIN…

(Atlanta, GA – December 14, 2017) – Wahoo Fitness, the leader in connected fitness devices, today announced a new partnership with the BORA-hansgrohe professional cycling team, led by three-time World Champion Peter Sagan and 2016…

Atlanta GA, December 11, 2017 — Wahoo Fitness, the leader in connected fitness devices, today announced it has premiered on the Deloitte Fast 500™, a ranking of the 500 fastest growing technology, media, telecommunications, life…

TORONTO, ON- Nov. 28, 2017 – Elby announced today that it has signed its 50th retailer in North America three months ahead of schedule. The announcement follows a trend of rapid global expansion for the…

Stockholm, Sweden; November 21, 2017—MIPS has investigated the POC “SPIN” technology for potential infringement on patented MIPS technology. MIPS is now taking action to legally defend its proprietary knowledge and intellectual property. MIPS has been…

Truckee, Calif. – November 20, 2017 – bigtruck®, the Lake Tahoe-based brand best known for their signature premium trucker hats, today announced a three-year extension of their U.S. Ski & Snowboard licensing agreement and the…

Toronto, ON, November 16, 2017 – Elby, the leader in the pedal-assisted e-bike market, has won a coveted 2017 Driven x Design award for its Elby S1 model. The Elby S1 is a design-oriented commuter bike…

(Long Beach, CA, 2 November 2017) – Zwift, the global online fitness platform for cyclists, has launched Zwift Group Workouts, its newest training feature, following a successful Beta trial. Much like races and group ride…

(Santa Cruz, CA) — Setting up and maintaining tubeless tires just became much simpler thanks to three new tools from Blackburn Design. The long-awaited Chamber Tubeless Pump leads the charge by allowing riders to seat…

Truckee, California (September 29, 2017): bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear, today announced a collaboration with multiple World Cup Slalom Champion and Olympic Gold Medalist Mikaela Shiffrin. Known for her…

(Atlanta, GA) – Wahoo Fitness, the innovation leader in connected fitness devices, has pledged its continuing support of Aspire Racing – a professionally registered cyclocross team from the United States, started by four-time national champion, Jeremy…

(Las Vegas, NV, 19 September 2017) – Küat, an industry leader in bicycle transport, is expanding their successful line of hitch- and roof-mounted racks to include a premium trunk rack for users who are looking…

(Atlanta, GA – September, 2017) – Wahoo Fitness, the leader in workout apps and connected fitness devices, has just announced an official partnership with olympic champion and two-time Ironman World Champion Jan Frodeno. Given the…

(Friedrichshafen, Germany – 29 August 2017) MIPS, the premier brain safety technology company, is offering their patented impact protection system in two new platforms that drastically increase the compatible helmet types and models. Both new…

(Venice, CA) After the success of its 2016 Kickstarter campaign, OMATA has refined and perfected the OMATA One and has shipment of the first devices in sight. The OMATA One is a thoroughly modern GPS-enabled…

(San Francisco, CA – August 8, 2017) – Science in Sport, the leading sports nutrition company and makers of the World’s First Isotonic Energy Gel, announced today it has become the official sports nutrition supplier…

Springfield, MO) — Today Küat Racks has just announced the availability of its new Mini Skinny cargo rack. Solving the ever vexing question of what to bring and what to leave behind on your next…

(Long Beach, CA, 1 August 2017) – Zwift, the global online training platform for cyclists, has announced an expansion of Zwift Academy into men’s cycling with Team Dimension Data for Qhubeka. Starting Sept 1st, all…

MIPS is going through an exciting phase, to continue to keep momentum and develop further on both the innovation and commercial sides, MIPS has recruited some key players in the helmet industry to join the…

(San Francisco, CA – July 13, 2017) – Science in Sport, official nutrition suppliers of Team Sky, USA Cycling and the force behind 34 medals at the 2016 Rio Olympics, just released the much anticipated…

  (July 13th, 2017) Huntington Beach, CA— California-based MODe today launched a line of cold-pressed sports nutrition beverages targeted at increasing performance during each of the three workout modes: pre, intra, and post. The all-natural…

Truckee, CA (June 14, 2017) bigtruck, the Lake Tahoe-based lifestyle brand, announces key updates to its production facility and sales teams. Managing ever-increasing demand, bigtruck® welcomes JTB Custom to improve and streamline production and operations.…

Boulder, CO — Stages® Cycling is offering immediate availability of Stages Dash and Stages Link, to complement the Stages Power meter and complete their training ecosystem. Stages Dash is a power-training-optimized GPS head unit that…

CARLSBAD, CA 6.6.2017 – Canyon USA, the American arm of one of the world’s most innovative companies, has today announced hiring Keith Hnatiuk as Director of Operations, Katie Araujo as Inside Sales Manager, and Malek…

Portland, OR — Stages® Indoor Cycling is pleased to announce the completion of the acquisition of VismoX. VismoX is an advanced group cycling software platform originally developed by Virtual Cycling AS of Norway. Stages is…

LONDON (April 27, 2017)— Wahoo Fitness and Rapha Cycling Club (RCC) today announced Wahoo Fitness as the official Global Technology Partner of the Rapha Cycling Club. A first for the RCC, the Global Technology Partnership…

Atlanta, GA (March, 14, 2017)— Wahoo Fitness, the leader in workout apps and connected fitness devices, has just released ELEMNT BOLT, the latest model in its growing lineup of powerful, yet easy-to-use bike computers. Addressing…

Truckee, California (March 2017): Today, bigtruck®, the Lake Tahoe-based lifestyle brand known for its iconic headwear has announced a collaboration with multiple World Cup Slalom Champion and Olympic Gold Medalist Mikaela Shiffrin. Known for her…

February 2017: Sports nutrition leader Science in Sport has just been named the official hydration sponsor for the queen event and World Championships of the GFNY Global Cycling Marathon Series: the Campagnolo GFNY New York City, on…

February 2017: There’s no slowing of momentum for velofix, North America’s largest fleet of Mobile Bike Shops, which greets the new year with continued growth, and new partnerships for 2017. velofix had its strongest year-over-year revenue growth…

February 2017: Sports nutrition leader Science in Sport has hired a General Manager in line with its expansion strategy in the United States. Sales and product management veteran Tonya Wearner has been tasked with leading…

KOBLENZ, 2.2.17 – One of the world’s top innovative companies, Germany’s Canyon Bicycles GmbH has today announced continued progress in their launch of direct-to-consumer sales in the United States. Beginning in Q3 of 2017, U.S. riders will…

Starting in January of 2017, sports nutrition company Science in Sport will roll out a new industry-leading testing regime, which provides an added measure of quality control designed to prevent banned substances from entering its supply chain…

January 25, 2017 — Sausalito, Calif — TRUE Communications today announced the appointment of Meredith Obendorfer to the role of Senior Vice President. Obendorfer brings to TRUE extensive experience in strategic communications, with deep expertise in public…

Truckee, California (January 2017): Today, bigtruck®, the Lake Tahoe-based lifestyle brand known for its premium headwear has just announced a new collaborative Winter 2017/18 capsule collection with Giro – the leader in progressive head protection…

(London, 18 January 2017) – Zwift, the global online fitness platform for cyclists, has announced the Zwift Academy will return in 2017, in a continued partnership with CANYON//SRAM racing. The groundbreaking talent ID program, which invites…

Boulder, CO — Stages Cycling will continue to supply Stages Power meters to Team Sky for the 2017 season, handling the team’s most important performance need during the 2017 season—precision power measurement.  Team Sky will ride…

January 6, 2017: Bicycles from Eddy Merckx Cycles, the eponymous brand belonging to cycling legend Eddy Merckx may now be ordered directly on eddymerckx.com with optional fulfillment by velofix DIRECT, a premium direct-to-consumer service operated…

Scotts Valley, California (January, 5 2017) — Now in its fifth year, the Blackburn Ranger program has become a hotly anticipated tradition for the California-based gear designer. For 2017, Blackburn has set its sights overseas,…

velofix, North America’s largest fleet of Mobile Bike Shops rose to meet the rapidly increasing demand for the speed and convenience of mobile bike service by closing out 2016 with its strongest year to date.…

Boulder, CO — Stages® Cycling is looking back on another year of supporting the world’s best professional cyclists and tallying up the trophies.  The world’s foremost manufacturer of power meters, who recently announced their complete power training…

Sausalito, CA—Osmo is excited to announce the re-launch of brand and product line. Ben Capron, an Osmo co-founder and the company’s original CEO, is back and leading a new team with decades of experience. Osmo…

Truckee, California (November 1, 2016) – Today, bigtruck, the Lake Tahoe-based lifestyle brand known for its premium snapback hats, announces several additions to its design and operations teams. To help manage and support the brand’s…

Austin, Texas (October 19, 2016) – Fitness technology company BSX Technologies today announced its Kickstarter pre-order campaign for the all-new LVL (pronounced “Level”) wearable device surpassed the $1M mark, far exceeding its initial goal of…

(18 October 2016– Scotts Valley, CA) – Grinduro 2016 is a wrap, with nearly 700 riders enjoying two days of riding, racing, and living the high life in Quincy, CA.  With partners SRAM and Charge Bikes,…

Science in Sport, official nutrition suppliers of USA Cycling and Great Britain’s Team Sky cycling team, and the makers of the World’s First Isotonic Energy Gel, has just formally opened its Ambassador Program for U.S. athletes.…

Boulder, CO, September 28, 2016—Stages® Cycling follows the successful release of Stages Dash and Stages Link at Eurobike 2016 with the industry accolade of Best In Show – Road at the 2016 Interbike Awards gala in Las…

El Segundo, CA, September 15, 2016: Elby Bikes, the new hybrid, pedal-assist e-bike, will work closely with Velofix’s fleet of Mobile Bike Shops to deliver fully-built and ready to ride bikes to customers in select…

LONDON (September 14, 2016) — Today’s Plan will enable Team Sky’s specialist staff to leverage and continue to develop their own specific sports science, nutrition, training prescription and data analysis methodologies. Team Sky have announced a new…

Austin, Texas (September 14, 2016) – Fitness tech company BSX Technologies announced today that it is taking on the wearables industry and tackling America’s most underestimated health problem – chronic dehydration – with a wrist-based…

Farmington, Utah, August 25, 2016 –Today, Vista Outdoor Inc. (NYSE: VSTO) announced leadership changes within its Outdoor Products segment. Jessica Klodnicki, formerly Vice President for Bell Helmets, Blackburn and C-Preme, is now the Vice President…

Velofix, the company behind the world’s largest fleet of Mobile Bike Shops, has announced that Ward Grootjans will be joining their team as Vice President of Global Business Development. Grootjans, who will be based in the…

(Truckee, CA: Aug 8, 2016) – bigtruck , the California-­based lifestyle brand that specializes in the design and manufacturing of hats and caps, is pleased to announce its sponsorship of wake sports (sit­surf and hydrofoil) athlete Grant Korgan ’s…

Science in Sport (SiS), the endurance nutrition pioneers who just fueled Team Sky to the yellow jersey at the 2016 Tour de France, has become the Official Sports Nutrition Supplier for USA Cycling (USAC) in a…

(London, England – July 28, 2016) The iconic roads of central London and the Surrey Hills will remain traffic-free and open to cyclists on a year-round basis, thanks to Zwift’s collaboration with Prudential RideLondon. From today, thousands of…

Mobile Bike Shop Velofix has just announced its sponsorship of the Malibu Gran Cookie Dough, bringing pre and post-ride bicycle support to this premier riding event hosted by Cannondale Drapac Pro Cyclist, Phil Gaimon. “My two favorite…

Science in Sport, official nutrition suppliers of Team Sky, and the makers of the World’s First Isotonic Energy Gel, has begun selling its products in the United States this month. Based in London and traded…

(Berne, Switzerland 19th July 2016) Zwift’s association with Team Dimension Data for Qhubeka and Qhubeka has developed further in 2016, starting with an innovative fundraising campaign inside Zwift’s 3D cycling environment. Starting Tuesday 19th July, Zwift users can unlock…

(Japan; July 19, 2016) – Already a huge success in Japan, BONX is reimagining the art of communication. Originally launched late last year, the outdoor group-talk technology brand ran a crowd-funding campaign in Japan with great…

(Japan; July 15, 2016) BONX, the Japanese company that is reimagining the art of communication, has announced their entry into the American market this Fall. Launched late last year, BONX first product is, the BONX…

Golden, CO, July 1, 2016 – Yeti Cycles recently expanded the company’s sales and purchasing departments with the hire of Nat Campbell as National Sales Manager, Amanda Bell as International Sales Coordinator, and Kristin Glovac, Purchasing…

(June 21, 2016) Boulder, CO— The partnership will see the creation of a Stages Cycling training and data analysis platform. This new online system allows Stages Cycling to create specific training programs, tailor data analysis and…

(June 7th, 2016) Velofix has announced that the company has moved past the threshold of 50 franchises sold last month with the sale of multiple franchises in Southern Florida. Launched in 2012, Velofix provides premium…

Springfield, MO (June 1, 2016) Küat Racks, manufacturer of lightweight, stylish and easy-to-use racks and accessories has released their latest offering, the NV 2.0, today. Using the original NV design as a starting point, Küat took to the drawing…

(Atlanta, GA – May 13, 2016) – Wahoo Fitness, the innovator behind the smart trainer category and the leader in workout apps and smartphone connected fitness devices, has just released a new firmware version for its…

(May 11, 2016) Canberra, Australia — With its unmatched Garmin integration, Today’s Plan continues its commitment to making structured, power-based, training more accessible than ever before to riders of all levels. By allowing users to download…

Truckee, CA (April 25, 2016) – ​bigtruck, a California-­based headwear company, is disrupting the status quo for collaborative brand partnerships. bigtruck CoBrand is aimed directly at redefining the shared value proposition through an elevated and iterative approach…

(Atlanta, GA – April 13, 2016) – Wahoo Fitness, the leader in workout apps and smartphone connected fitness devices, will be giving away an ELEMNT GPS bike computer every day from April 14th through April 17th at…

Giro Sport Design has partnered with Charge Bikes and SRAM to bring Grinduro back to Quincy, California. On Saturday, October 8, 650 riders will experience Grinduro’s unique blend of bike racing and festival good times.…

Velofix has announced the creation of a bicycle delivery and assembly program that will allow the company’s Mobile Bike Shops to serve as the last-mile delivery and service mechanism for a range of bicycle brands…

Golden, Colo. March 25, 2016 – Yeti Cycles recently grew the company’s marketing department by adding Janette Sherman to serve as the performance mountain bike brand’s marketing manager. Sherman’s role includes ensuring the overall Yeti…

(Atlanta, GA – March 23, 2016) – Wahoo Fitness, the leader in smartphone connected fitness devices and workout apps, has just released a firmware update for the recently released ELEMNT GPS cycling computer that will…

(Atlanta, GA – March 14, 2016) – Wahoo Fitness, the leader in workout apps and smartphone connected fitness devices, is pleased to announce the ELEMNT is now available for purchase. Designed to transform the way…

San Francisco, CA (March 11, 2016) Küat Racks, manufacturer of lightweight, stylish and easy-to-use racks and accessories has announced the selection of TRUE Communications as their media relations agency. TRUE Communications will assist Küat Racks with media relations and…

Vancouver, Canada (March 3, 2016) — Recon Instruments, an Intel company, has entered multi-year partnerships with two professional triathletes: four-time world champion Tim Don and new talent Joe Skipper. The two triathletes recognized the unique benefits…

bigtruck, a California based lifestyle brand that specializes in the design, marketing and manufacturing of hats and caps, has announced the selection of TRUE Communications as their media relations and marketing agency. TRUE Communications will help bigtruck with…

MILL VALLEY, CA February 8, 2016— TRUE Communications is pleased to announce the addition of Emerald Stocker to the agency’s public and media relations team. Stocker will be based in New York and will boost…

(London – January 2016) – Wahoo Fitness, the world leader in smartphone-powered fitness hardware, has extended its successful partnership with Team Sky for a third year through 2016. The deal sees the expansion of Wahoo’s relationship…

(Adelaide, 21 January 2016)–Canyon//SRAM Racing launched with pledge to challenge the conventions of women’s professional cycling and today they kept true to their word by announcing an ambitious  partnership with Zwift, the social fitness platform…

Yeti/Fox Racing gets a shot of new blood this year with the high style and gravity expertise of Cody Kelley, winner of the 2014 Dual Slalom at Sea Otter. Kelley comes under the wing of…

(January 18, 2016) Today’s Plan is making structured, custom-tailored, training more accessible to every cyclist via its powerfully simple suite of online training tools. By working closely with event promoters, the company adds specific events…

(Atlanta, GA – January 07, 2016) – Wahoo Fitness, the leader in workout apps and smartphone connected fitness devices, is proud to announce that the acclaimed Wahoo 7 Minute Workout app is now available on the new Apple TV.…

(Dec 8, 2015) LONDON— The Blaze Burner back light; that latest addition to the Blaze product range has now raised over $150,000 after reaching its funding goal in within the first 24 hours of the…

Vancouver, Canada (December 4, 2015) – Recon Instruments, an Intel company, has released a new app for skiers and snowboarders. Dubbed Airwave GoPro® Connect, the app allows winter-sports athletes to control GoPro® HERO4 cameras remotely—and to…

(London, November 20 2015)–Team Manager Ronny Lauke announced today at the Rapha Cycling Club in London the formation of the new Canyon//SRAM Racing professional women’s cycling team for 2016. Zwift will join the team’s partner…

(Chicago, IL) November 20, 2015– On December 5th, Zwift will host the first-ever virtual Ride On for World Bicycle Relief, a 24-hour event that will unite professional riders and everyday athletes from all corners of the…

(ATLANTA – Nov. 20, 2015) Today Wahoo Fitness, a leader in workout apps and smartphone connected fitness devices has announced the release of a comprehensive firmware update for its RFLKT line of cycling computers. Featuring a…

LONDON (November 18, 2015) – Blaze, a pioneering brand committed to safer urban cycling, is excited to unveil the next addition to their range of innovative visibility products – the Blaze Burner, an exceptionally innovative back…

Recon Instruments, an Intel company, is pleased to announce a partnership with FE Sports, Australia’s premier sporting goods distributor. FE Sports will distribute Recon Jet, the world’s most advanced smart eyewear for sports and high-intensity…

(October 20, 2015) – Already garnering headlines—and awards—around the world, the innovative Blaze Laserlight is now directly available to consumers in North America. Created by graduate student Emily Brooke and launched via Kickstarter three years…

(London; September 24, 2015) Zwift, the leading online fitness entertainment company, has partnered with Specialized, a company that focuses on the rider’s need for functional and technically advanced products that provide a performance benefit, to give Specialized fans…

September 22, 2015 (Richmond, VA) — Swiss watchmaker Tissot, the Official Timekeeper of the UCI World Cycling Championships in Richmond, VA, is partnering with online fitness entertainment company Zwift to offer cyclists everywhere the chance…

(Atlanta, GA – September 16, 2015) – Wahoo Fitness, the leader in workout apps and smartphone connected fitness devices, is proud to announce the ELEMNT, a GPS-enabled cycling computer designed to transform the way people…

(Vancouver, BC – September 10, 2015) Velofix, the largest fleet of Mobile Bike Shops in North America with 31 Franchises sold, has announced the introduction of new Franchise owners in nine key American markets including Santa…

(London; September 3, 2015) Zwift, the leading online platform for indoor cyclists, today launched the first ever virtual UCI Road World Championships course. Zwift’s course, a 3D digital representation of the Richmond 2015 16.2km (10 mile)…

(ATLANTA—Aug, 3 2015) Wahoo Fitness, the leading producer of smartphone connected cycle trainers and fitness wearables, has announced a partnership with endurance coaching company, Carmichael Training Systems (CTS). With the partnership, Wahoo will supply KICKR smart trainers and…

(Atlanta, GA) – Wahoo Fitness, the leader in workout apps and smartphone connected devices, is pleased to announce RunFit, a new app optimized for the TICKR family of workout trackers and heart rate monitors. RunFit…