All Posts by Trust Performance.
Trust Performance Expands Asian Distribution, Seeks South American Distribution Partners
(Salt Lake City, UT – December 4, 2019) – Trust Performance, innovators in suspension technology, today announced a partnership with two new distribution groups in Asia: BiceMoto Inc and RAD Sports Philippines. Beginning in December,…
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Zwift Announces Training Partnership with the Los Angeles Marathon
(Long Beach, CA–November 6, 2019) Zwift, the multiplayer online training and racing platform for cyclists and runners, proudly announces its new partnership as the Official Training Partner of the Los Angeles Marathon presented by ASICS.…
Wahoo Acquires Speedplay
(Atlanta, GA – 24 Sept 2019) – Wahoo, the leader in connected fitness devices, has today announced its acquisition of Speedplay, the iconic pedal brand found on the bikes of athletes such as Tour de…
Trust Performance Establishes Distribution Partnership in New Zealand
(Salt Lake City, UT – September 24, 2019) – Trust Performance, innovators in suspension technology, announced today a partnership with KRD Imports Ltd to distribute Trust Performance’s suspension technology in New Zealand. Starting in October,…
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Trust Performance Launches Shout, A New Long-Travel Multi-Link Front Suspension
(Salt Lake City, UT — September 4, 2019) – Trust Performance, innovators in suspension technology, today announced the launch of Shout, a new trailing multi-link front suspension platform for 29” and 27.5” aggressive trail and enduro…
Trust Performance Broadens Global Distribution Network
(Salt Lake City, UT – August 28, 2019)– Trust Performance, industry innovators in suspension technology, today announced the addition of three new distribution partners in Japan, Spain, and Israel. Diatec, Ltd. will oversee the distribution…
The Pro’s Closet and Competitive Cyclist Partner to Launch a Trade-Up Program
(Boulder, CO – August 27, 2019) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, has announced the launch of an innovative Trade-Up program with leading online retailer Competitive Cyclist.…
Zwift confirmed as official supplier to UCI 2019 Road World Championships in Yorkshire
AUGUST 23 – Zwift, the global online training and racing platform for athletes has today been confirmed as an Official Supplier to the UCI Road World Championships in Yorkshire, continuing a long history of partnerships. The…
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Zwift Appoints Mike Mccarthy to Spearhead Running Expansion
Zwift, the global online training and racing platform for athletes today announces the appointment of Mike McCarthy as VP of Running at Zwift. McCarthy has been with Zwift since 2014 and moves across from his…
CAKE Begins Shipping Its First Street Legal Bike: the Kalk& (and)
(New York, NY – August 22, 2019) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, announces that the brand’s first street legal bike, the Kalk&, developed to combine off-road performance with urban…
Blackburn Design Launches Luminate 360™ Light Set
(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…
CAKE Teams Up with Christenson Surfboards to Support Protect Our Winters (POW)
(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards,…
Trust Performance Establishes Free Suspension Installation Program with Powered By Beeline
(Salt Lake City, UT – July 3, 2019) – Trust Performance, industry innovators in suspension design, announced today a partnership with the Beeline and the nationwide network of dealers utilizing Powered by Beeline software. The…
Enrollment for 2019 Zwift Academy Now Open
(Long Beach, 10am BST 2nd July 2019)– Zwift, the global online training platform for cyclists, today launches year four of Zwift Academy, the groundbreaking mass participation training and talent ID program. Enrollment is open from…
Trust Performance Partners with Three New Independent Sales Rep Groups
(Salt Lake City, UT) – Trust Performance, industry innovators in suspension design, announced today three new partnerships with independent, outside sales rep groups: Sports & Spec Sales, Inc., Cultivated Supply, and AC Co, LLC. These…
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Trust Performance Expands Distribution to Australia and New Zealand
(Salt Lake City, UT – June 4, 2019)– Trust Performance, innovators in suspension technology, announced today a partnership with Bikesportz Imports to distribute Trust Performance’s suspension technology in Australia and, on an interim basis, New…
Trust Performance Expands Global Distribution Network
(Salt Lake City, UT – May 8, 2019) – Trust Performance, innovators in suspension technology, announced today the expansion of their global distribution network, forming partnerships with Canadian distributors On The Edge Canada and Middle…
Trust Performance Forms Partnerships with Six Independent Sales Rep Groups
(Salt Lake City, UT – April 25, 2019) – Trust Performance, industry innovators in suspension design, announced today the formation of partnerships with six independent, outside sales rep groups. These groups will increase sales efforts…
CAKE Continues to Grow, Hires Zach Clayton as U.S. Brand Manager
(Stockholm, Sweden – April 24, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced that its North American team welcomes Zach Clayton. The announcement comes just a few days after business…
Trust Performance Announces Industry Purchase Program
(Salt Lake City, UT) – Trust Performance announced today the rollout of its industry purchase program to give cycling and outdoor industry employees exclusive discounts on Trust Performance products. Depending on industry affiliation, the program…
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Wahoo Fitness and Canyon Belgian Waffle Ride Announce Three-Year Training Technology Partnership
March 22, Atlanta, Ga. – Preparing for gravel racing requires cyclists to be dedicated and focused. Preparing for one of the nation’s hardest gravel races requires even more than that: grit, determination, and the best…
Trust Performance Announces Partnership with Quality Bicycle Products
(Salt Lake City, UT – March 20, 2019) – Trust Performance, industry pioneers in suspension design, today announced a partnership with Quality Bicycle Products to distribute Trust Performance products in the United States. The Message,…
Is Your Brain Really Protected?
(Stockholm, Sweden – March 7, 2019) MIPS, Swedish brain safety technology company, has been leading the way in helmet and brain safety with over 20 years of research. The MIPS-patented Brain Protection System (BPS) is…
Trust Performance Establishes Initial Global Distribution Channels
(Salt Lake City, UT – March 7, 2019) – Trust Performance has announced the launch its global distribution network, opening formal partnerships with Mohawk’s Cycles in France and R-Cycles Switzerland and Lichtenstein. The Message, Trust…
Grinduro Series Expands in 2019
(February 28 – Scotts Valley, CA) – Following another smashing success at their sold-out California event, Grinduro has announced an expanded global roster of events for 2019. Grinduro, the seminal gravel experience where having a…
Trust Performance Names Damper Expert Paul Cox as Engineering Team Lead
(Salt Lake City, UT – February 28, 2019) – Trust Performance announced today that damper expert Paul Cox has joined its rapidly growing team as Engineering Team Lead. Cox has spent more than 15 years…
Trust Performance Launches U.S. Demo Program
(Salt Lake City, UT – February 4, 2019) – Trust Performance, the leader in multi-link front suspension design, announced today the launch of its United States demo program. Trail Head Cyclery in Cupertino, CA, Arizona…
Giro Helmets Integrate Polartec Power Grid
(January 29, 2019 – Park City, Utah) Giro Sport Design, the leader in high-performance snow helmets and goggles, is proud to partner with Polartec®, the leader in performance temperature-regulating fabrics, to integrate Polartec® Power Grid™…
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Giro Launches Method
(January 29, 2019 – Park City, Utah) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Method™ goggle. It features a wide field of view, crisp…
Trust Performance Hires Rob Aguero as Global Sales Manager
(Salt Lake City, UT – January 24, 2019) – Trust Performance, the industry leader in multi-link front suspension design, announced today that Rob Aguero has joined its rapidly growing team as Global Sales Manager. Aguero…
Specialized Zwift Academy Tri Returns for 2019
(Long Beach, December 21 2018) – Zwift, the online training platform for triathletes worldwide, today announces the return of the Specialized Zwift Academy Tri Team with a newly expanded roster of eight. Open for application…
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