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All Posts by The Pro's Closet.
The Pro’s Closet Introduces New Carbon Frame Warranty
(Boulder, CO – May 20, 2020)– The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announces today that all of its carbon bikes and frames are now backed by a new…
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded…
CAKE Wins the Fennia Prize for the Kalk OR Electric Motorcycle
(Stockholm, Sweden – May 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that it received the Fennia Prize for its high-performance, off-road electric motorbike, the Kalk OR. The Fennia Prize…
CAKE Wins 2020 Automotive Brand Contest Award
(Stockholm, Sweden – May 5, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused electric motorbike and scooter, Ösa, has been named as a recipient of the coveted Automotive…
Wahoo Shred Sessions Aim to Unite Mountain Bikers on Zwift During Uncertain Times
ATLANTA, May 1, 2020 — With many trails closed, and athletes choosing to ride indoors in order to more easily maintain social distance, Wahoo has decided to help mountain bikers connect with some of the sport’s…
The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
(Boulder, CO – May 1, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris.…
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started…
Zwift’s ‘Tour for All’ Seeks to Unite Community in Charitable Initiative
LONG BEACH – Zwift, the global online training platform, has today announced their latest, and biggest, charity support month, ‘Tour for All’. The four-week-long series of events will raise funds for Doctors Without Borders/Médecins Sans…
The Pro’s Closet Expands Sales into Canada
(Boulder, CO – April 16, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announced today that it is expanding sales into Canada. “Our expansion into Canada is a…
World’s Best Triathletes To Go Head To Head In Z PRO TRI Race Series
(Long Beach, CA) Zwift, the global online training platform, has today announced a new weekly race series for professional triathletes, the Z PRO TRI Race Series. The community can watch some of the best triathletes…
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles.…
Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response
Scotts Valley, CA, April 6, 2020 – Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of…
CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot…
The Pro’s Closet Introduces Certified Pre-Owned For All
(Boulder, CO) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, is expanding its Certified Pre-Owned (CPO) program with Guaranteed Buyback to every bike it sells. This move comes on…
CAKE Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2020
(Stockholm, Sweden – March 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that it is among the companies included in Fast Company’s annual list of the World’s Most Innovative…
Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women’s cycling clothing brand, to deliver a 3-week ride series to celebrate Women’s Month and the female community on…
Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk…
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) – USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of…
Zwift And Haute Route Join Forces for Haute Route Watopia
Prestigious multi-stage event series makes its way to Watopia, and is open to all (LONG BEACH, FEB 20 2020–0300 AM PST) – Zwift, the global online training and racing platform for athletes, has partnered with…
Stages® Cycling Announces Partnership With Carmichael Training Systems
Boulder, CO — Stages® Cycling today announced a two-year partnership with Carmichael Training Systems. Celebrating 20 years in business in 2020, CTS coaches will exclusively rely on Stages Dash GPS computers and Stages Power meters,…
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International…
Trust Performance Launches Trade-In, Trade-Up Program
The “Swap to the Future” program allows riders to trade in an old telescopic suspension for a $500 credit on Trust Performance suspension. (Salt Lake City, UT ) – Trust Performance, innovators in suspension technology,…
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and…
Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) – Trust Performance, innovators in suspension…
The Pro’s Closet announces new facility, unprecedented growth
The Pro’s Closet Bucks Industry Trends with Record Growth and Expansion (Boulder, CO – December 18, 2019) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components, announced that it…
Trust Performance Expands Asian Distribution, Seeks South American Distribution Partners
(Salt Lake City, UT – December 4, 2019) – Trust Performance, innovators in suspension technology, today announced a partnership with two new distribution groups in Asia: BiceMoto Inc and RAD Sports Philippines. Beginning in December,…
Zwift Announces Training Partnership with the Los Angeles Marathon
(Long Beach, CA–November 6, 2019) Zwift, the multiplayer online training and racing platform for cyclists and runners, proudly announces its new partnership as the Official Training Partner of the Los Angeles Marathon presented by ASICS.…
Wahoo Acquires Speedplay
(Atlanta, GA – 24 Sept 2019) – Wahoo, the leader in connected fitness devices, has today announced its acquisition of Speedplay, the iconic pedal brand found on the bikes of athletes such as Tour de…
Trust Performance Establishes Distribution Partnership in New Zealand
(Salt Lake City, UT – September 24, 2019) – Trust Performance, innovators in suspension technology, announced today a partnership with KRD Imports Ltd to distribute Trust Performance’s suspension technology in New Zealand. Starting in October,…
Trust Performance Launches Shout, A New Long-Travel Multi-Link Front Suspension
(Salt Lake City, UT — September 4, 2019) – Trust Performance, innovators in suspension technology, today announced the launch of Shout, a new trailing multi-link front suspension platform for 29” and 27.5” aggressive trail and enduro…
Trust Performance Broadens Global Distribution Network
(Salt Lake City, UT – August 28, 2019)– Trust Performance, industry innovators in suspension technology, today announced the addition of three new distribution partners in Japan, Spain, and Israel. Diatec, Ltd. will oversee the distribution…
The Pro’s Closet and Competitive Cyclist Partner to Launch a Trade-Up Program
(Boulder, CO – August 27, 2019) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, has announced the launch of an innovative Trade-Up program with leading online retailer Competitive Cyclist.…
Zwift confirmed as official supplier to UCI 2019 Road World Championships in Yorkshire
AUGUST 23 – Zwift, the global online training and racing platform for athletes has today been confirmed as an Official Supplier to the UCI Road World Championships in Yorkshire, continuing a long history of partnerships. The…
Zwift Appoints Mike Mccarthy to Spearhead Running Expansion
Zwift, the global online training and racing platform for athletes today announces the appointment of Mike McCarthy as VP of Running at Zwift. McCarthy has been with Zwift since 2014 and moves across from his…
CAKE Begins Shipping Its First Street Legal Bike: the Kalk& (and)
(New York, NY – August 22, 2019) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, announces that the brand’s first street legal bike, the Kalk&, developed to combine off-road performance with urban…
Blackburn Design Launches Luminate 360™ Light Set
(Scotts Valley, CA) Blackburn Design, the cycling industry leader in bike accessories, today announced the launch of the new Luminate 360™ Light Set. This set includes a Dayblazer™ 400 front light, a Dayblazer™ 65 rear…
CAKE Teams Up with Christenson Surfboards to Support Protect Our Winters (POW)
(Stockholm, Sweden – July 16, 2019) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today announced a new partnership with American craftsman and motorcycle enthusiast Chris Christenson, and his eponymous brand Christenson Surfboards,…
Trust Performance Establishes Free Suspension Installation Program with Powered By Beeline
(Salt Lake City, UT – July 3, 2019) – Trust Performance, industry innovators in suspension design, announced today a partnership with the Beeline and the nationwide network of dealers utilizing Powered by Beeline software. The…
Enrollment for 2019 Zwift Academy Now Open
(Long Beach, 10am BST 2nd July 2019)– Zwift, the global online training platform for cyclists, today launches year four of Zwift Academy, the groundbreaking mass participation training and talent ID program. Enrollment is open from…
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