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All Posts by MAAP.
The MAAP Training Collection
No matter your reason, training is an essential part of being a cyclist. In 2020, MAAP launched their first Training Collection to their community, featuring long and short sleeve jerseys and bib shorts. In 2021,…
Former Pro Cyclist Phil Gaimon and Friends Launch Preem TV On YouTube
(Los Angeles, CA) – Preem TV, a new content channel for cyclists of all abilities and interests, officially announces its launch on YouTube (link). The brainchild of the larger Preem team, Preem TV will be…
USA Cycling Champions Inclusion of All Athletes in Anticipation of International Transgender Day of Visibility
Day of Visibility, USA Cycling wants to again affirm its support for inclusion of all people, including transgender athletes, in sport. The very nature of cycling is social and USA Cycling believes that the community…
CADEX Signs 70.3 Triathlon World Record Holder Kristian Blummenfelt
(March 25, 2021) —CADEX, the maker of high-performance cycling products, announced that triathlete and Olympian Kristian Blummenfelt has signed with the brand for 2021-2022. The 27-year old Norwegian has broken the 70.3 world record twice…
The Pro’s Closet Introduces Cafe Ride Conversation Series
(Boulder, CO – March, 2021)– The Pro’s Closet is excited to announce the launch of its Cafe Ride conversation series. This series of biweekly panel discussions will be held virtually and features women from across…
CAKE and West Coast EV Announce Joint Venture
(Stockholm, Sweden – March 10, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with West Coast EV (WCEV) to establish a flagship CAKE retail dealership, service center, as…
Zwift Appoints New Board Members: Patrick Pichette and Celeste Burgoyne
LONG BEACH, CA, Zwift, the online fitness platform for cyclists, runners and triathletes worldwide, has confirmed the appointment of Patrick Pichette and Celeste Burgoyne to its board of directors. The appointments follow Zwift’s recent Series…
CADEX Wins 2021 TAIPEI CYCLE d&i Gold Award
(March 1, 2020) —CADEX, the maker of high-performance cycling products, announced today that it has won a TAIPEI CYCLE d&i Gold Award for its lightweight carbon Boost saddle. This year, the TAIPEI CYCLE Gold Award…
Onewheel Announces First “Flow State” Brand Ambassadors
SANTA CRUZ, CA., Feb. 17, 2021 – Future Motion, maker of the popular Onewheel electric boards, today launched the Flow State ambassador program and content series. While other brands in the space focus on transportation,…
Wahoo SUF Releases New Immersive Norway Workout
Atlanta, Feb 11, 2021— The Sufferfest, a comprehensive training app for cyclists and triathletes, is pleased to introduce their most immersive video workout to date. The new Norway selection features on-board camera footage and an…
Giro Announces New Race Helmet: Signes Spherical
(Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of the new Signes™ Spherical race helmet. With a wide range of sizes, this unisex ski race helmet (735…
Giro Announces Four New Collaborations: Autumn, POW, Bryan Fox, and Namuk
Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced four product collaborations for their Fall ‘21 line. Giro continues its long-standing relationship with Protect Our Winters, debuts a collection with apparel…
Giro Launches the Contour RS Goggle
(January 27, 2021 – Park City, UT) Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced the launch of its new Contour RS goggle. Designed in tandem with ZEISS Optics®, the…
CAKE Launches the Kalk AP, an Anti-Poaching Electric Bush Bike
(Stockholm, Sweden – January 27, 2021) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of Kalk AP (Anti-Poaching), a special edition Kalk that has been redefined and optimized for…
CAKE Announces the First CAKE Kalk One Design Global Championships
(Stockholm, Sweden) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that the inaugural CAKE Kalk One Design Global Championships will take place as a single event at the Gotland Ring…
Zwift Appoints YuChiang Cheng As Chief Product Officer to accelerate its product and customer experience
(LONG BEACH) – Zwift, the online training platform for cyclists, runners and triathletes worldwide, has today announced the appointment of YuChiang Cheng who joins as Chief Product Officer where he will own the end-to-end customer…
Zwift Named As A Top Place To Work By Built In LA
(January 13, 2021 – Long Beach, CA) – Zwift, the global online training platform, has today been awarded a top ten position on Built in LA’s 100 Best Places to Work in Los Angeles for 2021.…
Onewheel Receives GOOD DESIGN Award for Pint
SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded…
CAKE and Dometic Announce Collaboration to Launch Electric Food Delivery Box
(Stockholm, Sweden – January 11, 2020) – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today a partnership with mobile living experts, Dometic, to bring to market The Dometic Food Delivery Box. This…
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 – Park City, UT)— Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will…
CAKE launches CAKE Connect, a Mobile App and Connectivity Platform
(Stockholm, Sweden – CAKE, the Swedish leader in premium electric off-road motorbikes, announced today the launch of CAKE Connect. This mobile app integrates with a brand-new connectivity module on CAKE’s motorbikes to enable various connectivity-based…
Wahoo SUF Launches Inspiration Video Series
ATLANTA, December 16, 2020 – With the indoor training season in full swing, the Wahoo SUF Training App wants to help you get motivated to ride with the new Inspiration series of video-based workouts. Inspiration…
Giro Announces Renewed Partnership with U.S. Ski & Snowboard
(December 9, 2020 – Park City, UT)— Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced a new four-year commitment to support athletes of the U.S. Ski & Snowboard as an…
CAKE Announces Collaboration with Northvolt
(Stockholm, Sweden – November 24, 2020) – CAKE, the Swedish manufacturer of lightweight electric performance motorcycles, today signed a letter of intent with the Swedish battery developer and manufacturer, Northvolt, to form a long-term partnership…
Polar Partners with #1 Esports Team Ahead of 2020 World Championships
(Boulder, CO – November 18, 2020) – Zwift’s top eRacing team, Saris + The Pro’s Closet, today announces a new partnership with Polar, the world leader in heart rate and biometric monitoring technology. For decades,…
PKRS Launches Endurance Athlete Ambassador Program
(Santa Monica, CA – NOVEMBER 11, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today launches an all-new ambassador program to motivate people around the world to reach their peak potential…
TRUE Communications Builds Leadership Team
(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson…
CAKE To Host “CAKEMA” – “The Not in Milan Motorcycle Show”
(Stockholm, Sweden – October 26, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that in lieu of the cancellation of the 2020 EICMA motor show in Milan, Italy, the CAKE team…
AI Endurance Training Platform PKRS Unveils Roster of Investors and Advisors
(Santa Monica, CA – October 8, 2020) — PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today unveils its full roster of investors and advisors, many of whom are stepping out into the…
Zwift Raises $450 Million Investment; Series C Round Led by KKR
Zwift, the global online fitness platform for cyclists and runners, today announced a $450 million minority investment led by leading global investment firm KKR, accompanied by other new investors Permira, Specialized Bicycle Components’ venture capital…
PKRS.AI launches new adaptive training program, powered by artificial intelligence.
(Santa Monica, CA) PKRS.AI, the artificial intelligence-enabled holistic training platform for endurance athletes, today announced the addition of PKRS AI, a new service tier of its adaptive training program. Alongside their premium $90/month PKRS PRO…
CADEX Announces New Classics Tubeless ‘All-Conditions’ Road Tires
(September 10, 2020) — CADEX, the manufacturer of high-performance cycling products, today announced the launch of its new all-around, all-conditions Classics Tubeless road tire in 25c, 28c, and 32c. The CADEX Classics Tubeless tire features…
The Pro’s Closet Closes $12M Growth Investment, Co-led by Edison Partners and Foundry Group
(Boulder, CO – September 9, 2020) – The Pro’s Closet (TPC), the world’s largest and most trusted brand in pre-owned cycling, has raised $12 million in strategic funding led by Foundry Group and Edison Partners.…
Zwift Academy Road Returns For 2020: Unlock Your New Personal Best
(Long Beach, CA September 1, 2020) Zwift, the online training platform for athletes worldwide, has today announced the return of the Zwift Academy program for 2020 which, for the first time, will include separate programs…
CAKE and Tom Dixon Announce Partnership to Get London Moving Again
(Stockholm, Sweden – August 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Tom Dixon, the global lighting, furniture, and home accessories brand, today announced an expanded brand partnership with The Coal…
Onewheel World Championship Race Promises to be a Must See Event
(Utah Mountains – August 6, 2020) Future Motion, maker of the popular Onewheel electric boards, today announced the details of its 2020 edition of Race for the Rail—an off-road Onewheel race that will take place…
The Pro’s Closet Sponsors Elite Women’s Zwift Team
(Boulder, CO – July 21, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling gear, today announces the addition of a women’s roster to their successful Saris + The…
New CADEX E-Commerce Platform Supports Local Dealers with 100% Margin Share
(Newbury Park, California – June 24, 2020) CADEX, the manufacturer of high-performance cycling products, today announced the launch of an e-commerce platform offering the full lineup of CADEX cycling components. The platform is designed to…
Zwift x Scott Week
(LONG BEACH, JUNE 17 2020) Zwift, the global online training platform, is partnering with SCOTT and their world-class athletes to bring SCOTT week to Zwift. Starting on Sunday 21st June SCOTT Week will bring together…
The Pro’s Closet Introduces New Carbon Frame Warranty
(Boulder, CO – May 20, 2020)– The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announces today that all of its carbon bikes and frames are now backed by a new…
CAKE and Polestar Announce Expanded Brand Partnership
(Stockholm, Sweden – May 12, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, and Polestar, the electric performance automobile brand owned by Volvo Car Group and Zhejiang Geely Holding, today announced an expanded…
CAKE Wins the Fennia Prize for the Kalk OR Electric Motorcycle
(Stockholm, Sweden – May 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that it received the Fennia Prize for its high-performance, off-road electric motorbike, the Kalk OR. The Fennia Prize…
CAKE Wins 2020 Automotive Brand Contest Award
(Stockholm, Sweden – May 5, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused electric motorbike and scooter, Ösa, has been named as a recipient of the coveted Automotive…
Wahoo Shred Sessions Aim to Unite Mountain Bikers on Zwift During Uncertain Times
ATLANTA, May 1, 2020 — With many trails closed, and athletes choosing to ride indoors in order to more easily maintain social distance, Wahoo has decided to help mountain bikers connect with some of the sport’s…
The Pro’s Closet Teams with Saris to Sponsor World’s #1 Zwift Team
(Boulder, CO – May 1, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, today announces a new eRacing partnership with high-quality bike trainer and bicycle accessory manufacturer, Saris.…
CAKE Delivers Its First Production Series Ösa
(Stockholm, Sweden – April 30, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the delivery of the first production series of its utility motorbike platform, Ösa. Delivery has started…
Zwift’s ‘Tour for All’ Seeks to Unite Community in Charitable Initiative
LONG BEACH – Zwift, the global online training platform, has today announced their latest, and biggest, charity support month, ‘Tour for All’. The four-week-long series of events will raise funds for Doctors Without Borders/Médecins Sans…
The Pro’s Closet Expands Sales into Canada
(Boulder, CO – April 16, 2020) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, announced today that it is expanding sales into Canada. “Our expansion into Canada is a…
World’s Best Triathletes To Go Head To Head In Z PRO TRI Race Series
(Long Beach, CA) Zwift, the global online training platform, has today announced a new weekly race series for professional triathletes, the Z PRO TRI Race Series. The community can watch some of the best triathletes…
CAKE Presents Kalk INK SL: A Street-Legal Edition of CAKE’s Latest Electric Motorcycle, Kalk INK
(Stockholm, Sweden – April 7, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the addition of the Kalk INK SL to its expanding line up of off-road electric motorcycles.…
Bell and Giro Brands Announce Donation of 3,194 Pairs of Goggles to Healthcare Professionals on Front Lines of COVID-19 Response
Scotts Valley, CA, April 6, 2020 – Bell and Giro, major providers of outdoor sports and recreation products, today announced the donation of 3,194 protective goggles to America’s frontline healthcare workers combatting the spread of…
CAKE Wins Red Dot Design Award 2020
(Stockholm, Sweden – March 31, 2020) – CAKE, the Swedish manufacturer of lightweight electric motorcycles, today announced that its utility-focused motorbike and scooter, Ösa, has been named as a recipient of the 2020 Red Dot…
The Pro’s Closet Introduces Certified Pre-Owned For All
(Boulder, CO) – The Pro’s Closet, the world’s largest and most trusted brand in pre-owned cycling, is expanding its Certified Pre-Owned (CPO) program with Guaranteed Buyback to every bike it sells. This move comes on…
CAKE Named to Fast Company’s Annual List of the World’s Most Innovative Companies for 2020
(Stockholm, Sweden – March 10, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced that it is among the companies included in Fast Company’s annual list of the World’s Most Innovative…
Join Zwift And Machines for Freedom From International Women’s Day
Zwift, the global online training platform, is proud to partner with Machines for Freedom, an LA-based women’s cycling clothing brand, to deliver a 3-week ride series to celebrate Women’s Month and the female community on…
Introducing Kalk INK: CAKE’s Newest Off-Road Electric Motorcycle
(Stockholm, Sweden – March 4, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announced the launch of Kalk INK. This off-road electric motorcycle is an iteration of the game-changing Kalk…
The Pro’s Closet Announces Partnership with USA Cycling
(Boulder, CO – March 3, 2020) – USA Cycling today announced a new partnership with The Pro’s Closet, the world’s largest and most trusted brand in pre-owned bikes and components. As the Official Supplier of…
Zwift And Haute Route Join Forces for Haute Route Watopia
Prestigious multi-stage event series makes its way to Watopia, and is open to all (LONG BEACH, FEB 20 2020–0300 AM PST) – Zwift, the global online training and racing platform for athletes, has partnered with…
Stages® Cycling Announces Partnership With Carmichael Training Systems
Boulder, CO — Stages® Cycling today announced a two-year partnership with Carmichael Training Systems. Celebrating 20 years in business in 2020, CTS coaches will exclusively rely on Stages Dash GPS computers and Stages Power meters,…
CAKE Ösa Wins 2020 iF Design Award
(Stockholm, Sweden – February 11, 2020) – CAKE, the Swedish manufacturer of lightweight electric off-road performance motorcycles, today announces their win of the 2020 iF Design Award. Behind the iF DESIGN AWARD is the International…
Trust Performance Launches Trade-In, Trade-Up Program
The “Swap to the Future” program allows riders to trade in an old telescopic suspension for a $500 credit on Trust Performance suspension. (Salt Lake City, UT ) – Trust Performance, innovators in suspension technology,…
Trust Performance Wins 2020 Design and Innovation Award
(Salt Lake City, UT ) – Trust Performance, innovators in suspension technology, is honored to be among the winners of the 2020 Design & Innovation Award. Announced today, this annual award is a benchmark and…
Trust Performance Announces Distribution in Germany, Austria and Poland
Shocker Distribution becomes the official distribution partner of Trust Performance in Germany and Austria, while EMTB takes on distribution efforts in Poland. (Salt Lake City, UT – January 14, 2020) – Trust Performance, innovators in suspension…
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