Press Release Archives

Now that the days are getting shorter and dusk comes early, visibility is essential. Even when daylight runs out, your ride or run continues. You’re still out there and you want to make sure you’re…

Mountain bikers know only too well that mountain weather can change from one moment to the next, turning a mild Autumn day into a blustery, slippery affair in no time. That’s why good outerwear should…

Fontaniva, Italy (September 5, 2019) – Laying months of customer curiosity to rest, Elite unveiled not one, but two new trainers in Friedrichshafen, Germany at Eurobike – 2019, for the upcoming indoor trainer season: Tuo and…

Topeak (leaders of innovative cycling accessories) proudly introduces over 50 new and updated products for the 2020 season. Ever evolving with the times, Topeak has implemented a “tubeless-friendly” theme into their inflation and tool offerings,…

Hutchinson Tires has been hand-making bicycle tires for just shy of 130 years. Though some know the brand as being pioneers of road tubeless, they’ve made a name for themselves within every discipline of cycling;…

BELLINGHAM, WA — July 2019. Cirrus Cycles, Inc., makers of Kinekt Active suspension seat posts, has hired Evan Wert as its Global Director of Sales and Marketing. Wert brings over 40 years of experience in…

INTRODUCING THE SUITO Meet the Suito (“Sweet-oh”), Elite’s newest hometrainer that sits squarely in their range of indoor cycling interactive hometrainers. The Suito is a solid, powerful and accurate hometrainer that not only appeals to…

Northwave, renowned Italian manufacturer of biking shoes, apparel, and accessories (including the highly regarded Extreme Pro road shoe) has announced a limited edition Astana Pro Team colorway. This model will be worn by the Astana…

Elite expands its high-caliber water bottle offerings with the new option of customization.  Now any brand or team has the option to promote themselves with high-quality, hi-def photographic renditions. There are no print limitations on…

Introducing the Topeak CubiCubi Light Series: a modular light system comprised of ultra-bright, high capacity USB rechargeable lights, offering multiple options in a single bike mount. Choose between 1200 / 850 / 500 lumens of…

BELLINGHAM, WA — May 2019. Cirrus Cycles believes in creating a comfortable, controllable ride for everyone, and we’re proud to expand our line of active suspension seatposts with the KINEKT XL2 posts.  Now riders up…

Northwave and NICA are both extremely excited to announce their partnership as Northwave becomes a sponsor of the National Interscholastic Cycling Association. Included in the partnership, Northwave will be offering a NICA discount to coaches…

Boulder, Colorado – Cycling and Outdoor industry marketing service agency, Thorpe Marketing, is pleased to announce the addition of Katie Macarelli to its team. Macarelli has previously held roles in advocacy, media, and brand marketing, with…

With indoor riding taking on more of a virtual reality experience for riders, the need to make that ride experience available on rollers was high. Elite saw the need to provide cyclists with an augmented…

(Taichung City, Taiwan) — Taking all of the advantages from the Angel line, fundamentally, the professional level saddle is specialized for riders racing against the clock on flat, rolling or up mountainous road terrain. The TT…

Boulder, Colorado – Cycling and Outdoor industry marketing service agency, Thorpe Marketing, is pleased to announce the addition of journalist Anne-Marije Rook to its team. A long time journalist in both mainstream and cycling media,…

CHINESE ZODIAC COLLECTION Velo Saddles celebrates every year with a new, unique design that captures traditions of the Chinese culture. In China and Taiwan, each year an animal represents one of the 12 years in…

On the heels of the release of the X-Track Race range for the XC set, the leader in clipless pedals launches X-Track En-Rage pedal series with the distinct needs of trail and enduro riders in…

Driving the evolution of performance athletic apparel, GORE® wear is proud to combine two of the biggest innovations in fabric technology into one cutting edge garment. The GORE® C7 GORE‐TEX® SHAKEDRY™ Stretch Jacket brings together…

Along with co-sponsors, VOLVO, SRAM, and THULE, LOOK Cycle will support over 100 events in 2018, through a Title Sponsorship of NRS and Events, the successful event support and activation program created by Butch Balzano.…

Zurich, Switzerland, 3 Oct 2017 – Previously, milKit, the young Swiss cycling brand, introduced a valve system that simplifies the handling and maintenance of tubeless tires. For their next product innovation, milKit have created the…

Matching the rising demand for e-bikes in the cycling industry, Velo Saddles has produced a saddle that specifically meets the needs of e-bike riders. Taking feedback from riders within the Velo factory and from the…

Northwave, storied Italian maker of biking shoes, apparel, and accessories including the highly regarded Extreme RR road shoes and Outcross mountain bike trail shoes, to better serve its customers across sales channels, has established dedicated…

What’s your definition of a “Trail Angel?” At the Marji Gesick 100, there are no official race aid stations, but there is plenty of whiskey and bacon ran by Marquette’s Trail Angels. Come prepared. Travel…

“It is sadistic…but we want people to have fun.” Typically, only 50% of riders who participate in the Marji Gesick 100, finish. So, why Blame Danny? Danny made sure to include over 12,000 feet of…

It is in the legendary setting of Alpe d’Huez, a Mecca of road cycling and just days before the start of one of the most beautiful and demanding cyclosportives in the world, the LOOK Marmotte…

It is in the legendary setting of Alpe d’Huez, a Mecca of road cycling and just days before the start of one of the most beautiful and demanding cyclosportives in the world, the LOOK Marmotte…

Travel Marquette presents a new video clip based on the film “Blame Danny” – a film by Aaron Peterson. The clip features Mountain Bike Hall of Famer, Tinker Juarez and his take on the best…

In a recent release, Travel Marquette presented the film, “Blame Danny: Welcome to the Marji Gesick 100” – a film by Aaron Peterson. The film blends a mix of storytelling methods and themes to simultaneously…

As of spring/summer 2018, GORE® wear underlines its leadership in innovative functional apparel for runners and cyclists. By combining the existing brands, GORE® wear will offer even more advantages for the retailer than ever before…

Travel Marquette presents, “Blame Danny: Welcome to the Marji Gesick 100” – a film by Aaron Peterson. “Blame Danny” is the 7th outdoor film release by Peterson, among other promotional work, and features his trademark…

The Swiss former pro cyclist and current Olympic time trial champion Fabian Cancellara has been unveiled as a global brand ambassador for GORE BIKE WEAR®. The multiple world champion is one of the most successful…

Flaér has just launched an innovative new line of performance products to optimize the efficiency of a bike’s drive train. The new Revo Via is a small motion detecting pump and reservoir that dispenses micro-amounts…

Boulder, CO. While Pete Rose may be waiting for proper recognition from Cooperstown, today, he has been nominated to the Mountain Bike Hall of Fame, for his contributions to the sport of Mountain Biking. Nominated…

Hayward, CA., Panaracer Tires is happy to renew its contract with the Panaracer/Stan’s NoTubes p/b Bicycle X-Change Gravel Team. Formed in 2016, the Kansas based team found great success over the course of the emerging gravel racing…

Motivated by a common desire to always go further, LOOK and the Fortuneo-Vital Concept team join forces to take on new challenges. Since 2015, LOOK has accompanied Fortuneo Vital Concept by providing them exceptional products…

Bopworx announces reduced prices on its original product line, Bop Bumper, Double Bumper, Fork Guard, and Rear Derailleur Guard, just in time for the holiday season. The long-lasting, well-designed replacement for the disposable foam tubing,…

Velo Saddles, the world’s largest manufacturer of saddles and bar tape has partnered with the Colorado-based EVOL Elite racing team for the 2016/2017 cyclocross season. The saddle manufacturer has provided the team with a full…

Bopworx, the creator of a bike protection solution product line, announces its newest bike protection offering, Bopwrap. By design, Bopwrap is a long-lasting, well-made replacement for the disposable foam tubing, bubble wrap or other materials…