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All Posts by Sports Backers.
Sports Backers, CarMax announce partnership for CarMax Richmond Half Marathon
RICHMOND, VA – Sports Backers announced today a new partnership with CarMax, making the Richmond-based retailer of used cars the title sponsor of the CarMax Richmond Half Marathon starting with the 2021 event on November…
Sports Backers Launch Second Edition of ‘Great American 5000’ Virtual Team Race Across America
Richmond, VA – After a highly-successful inaugural running of the Great American 5000 in 2020 that featured over 4,500 runners from all 50 states and 24 countries, Sports Backers is announcing the second edition of…
2021 Ukrop’s Monument Avenue 10k Announces New Event Dates: June 3-6
RICHMOND, VA – In accordance with ongoing public health and safety guidelines associated with the COVID-19 pandemic, the Ukrop’s Monument Avenue 10k presented by Kroger won’t be held as a traditional single-day event on Saturday,…
‘Great American Ride’ Virtual Cross-Country Cycling Event Kicks Off on March 20
Richmond, VA –In the second edition of the ‘Great American Ride’ hosted by Sports Backers in partnership with Rails-to-Trails Conservancy, participants in teams of four, eight, or 12 will attempt a virtual ride across America.…
First-ever ‘Sports Backers Marathon’ set to take place March 12-14, 2021, at Dorey Park, Virginia Capital Trail
RICHMOND, VA – The first-ever ‘Sports Backers Marathon’ will take place over the weekend of March 12-14, 2021, at Dorey Park and the Virginia Capital Trail, Sports Backers announced this week. The event will feature…
Sports Backers announce new ‘7 Marathons 7 Continents’ virtual running event to launch on November 7
RICHMOND, VA – Fresh off of providing opportunities for participants to virtually conquer the United States and Europe in running events, Sports Backers is now going trans-continental with their newest event, ‘7 Marathons 7 Continents,’…
Richmond Marathon to offer groundbreaking timing solution for participants in 2020
RICHMOND, VA – The 2020 Richmond Marathon, which had previously announced plans to offer a socially distanced in-person event from November 7-November 22, is now partnering with RunSignup to give participants a groundbreaking timing solution…
Sports Backers Announce New ‘Great European 2500’ Virtual Race Through Europe
Richmond, VA – Sports Backers announced the new ‘Great European 2500’ virtual race across Europe, with registration now open for the event that runs from October 3-December 3. In the event, participating teams will cover the…
Richmond Marathon to provide measured course at Dorey Park, Virginia Capital Trail from Nov. 7-Nov. 22
RICHMOND, VA – The 2020 Richmond Marathon, originally scheduled for Saturday, November 14, won’t be held as a traditional single-day event due to public health guidelines related to the COVID-19 pandemic, Sports Backers, the nonprofit…
Ukrop’s Monument Avenue 10k announces participant, course options for Sept. 25-Sept. 27; event’ won’t be held in person on Sept. 26
RICHMOND, VA – The 2020 Ukrop’s Monument Avenue 10k presented by Kroger, which was rescheduled from March to September 26, won’t be held in person due to public health guidelines related to the COVID-19 pandemic,…
‘Great American Ride’ virtual event challenges cyclists to ride 3,700-mile route across America
Richmond, VA –In the new ‘Great American Ride’ from Sports Backers, participants in teams of four, eight, or 12 will attempt a virtual ride across America, including already completed segments of the developing 3,700-mile Great…
Sports Backers Announce ‘Firecracker 4-Miler’ Virtual Event in Celebration of Independence Day
Richmond, VA – To celebrate the Fourth of July holiday in a fun and active way, Sports Backers is announcing the new Firecracker 4-Miler, a virtual event that includes a variety of Independence Day-themed participant…
Sports Backers Announce ‘Great American 5000’ Virtual Race Across America
Richmond, VA – Sports Backers, one of the nation’s leading nonprofit active-living advocacy organizations, is announcing their new ‘Great American 5000’ virtual race beginning on Flag Day, June 14. In the endurance challenge, participating teams…
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19…
Ukrop’s Monument Avenue 10k Unveils Winning Design in Participant T-Shirt Contest
Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant shirt…
CarMax Tacky Light Run Celebrates Richmond’s love of tacky lights and active living
Over 4,700 participants take part in Sports Backers event RICHMOND, VA – On December 14, over 4,700 people took to the streets of Midlothian, Virginia, just outside Richmond, in the CarMax Tacky Light Run to…
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