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All Posts by Sports Backers.
‘Great American Ride’ virtual event challenges cyclists to ride 3,700-mile route across America
Richmond, VA –In the new ‘Great American Ride’ from Sports Backers, participants in teams of four, eight, or 12 will attempt a virtual ride across America, including already completed segments of the developing 3,700-mile Great…
Sports Backers Announce ‘Firecracker 4-Miler’ Virtual Event in Celebration of Independence Day
Richmond, VA – To celebrate the Fourth of July holiday in a fun and active way, Sports Backers is announcing the new Firecracker 4-Miler, a virtual event that includes a variety of Independence Day-themed participant…
Sports Backers Announce ‘Great American 5000’ Virtual Race Across America
Richmond, VA – Sports Backers, one of the nation’s leading nonprofit active-living advocacy organizations, is announcing their new ‘Great American 5000’ virtual race beginning on Flag Day, June 14. In the endurance challenge, participating teams…
Dominion Energy Riverrock Announces ‘Virtual Experience’ to Celebrate 2020 Festival
RICHMOND, VA – Dominion Energy Riverrock is planning its first Virtual Experience to bring the sights and sounds of the festival, which was originally scheduled for May 15-17 before its cancellation due to the COVID-19…
Ukrop’s Monument Avenue 10k Unveils Winning Design in Participant T-Shirt Contest
Annual media day event includes several special announcements for 2020 race RICHMOND, VA – Sports Backers and the Ukrop’s Monument Avenue 10k presented by Kroger announced the winning design in their first-ever 10k participant shirt…
CarMax Tacky Light Run Celebrates Richmond’s love of tacky lights and active living
Over 4,700 participants take part in Sports Backers event RICHMOND, VA – On December 14, over 4,700 people took to the streets of Midlothian, Virginia, just outside Richmond, in the CarMax Tacky Light Run to…
Ukrop’s Monument Avenue 10k Hosts Voting Contest to Help Select 2020 Participant Shirt Design
RICHMOND, VA – For the first time in the history of the Ukrop’s Monument Avenue 10k presented by Kroger, Sports Backers is hosting a public vote to help select the design for the participant shirt…
Sports Backers and Amtrak team up on sponsorship for Nov. 16 VCU Health Richmond Marathon
RICHMOND, VA – For the first time, the VCU Health Richmond Marathon has teamed up on a sponsorship with Amtrak to serve runners traveling to Richmond for the November 16 race. To make it easier…
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