Press Release Archives

    All Posts by Triton World Series.

  • Introducing the TRITON World Series: a powerful combination of sports

    Today sees the launch of something spectacular for the eager, the brave and the strong, as the first ever TRITON World Series launches around the globe. TRITON World Series is a worldwide circuit of long-distance…

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  • Indoor Fitness Studio, Digme Fitness, partners with activewear brand, Every Second Counts

    Digme Fitness, is delighted to announce a new partnership with premium activewear brand, Every Second Counts. Seamlessly blending function with fashion, Every Second Counts creates performance-led activewear designed for busy, style-conscious men and women. The…

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  • Cébé Stride sunglasses for female runners

    London – Pioneer in sports eyewear, Cébé, has released a sunglass dedicated to women who run; the STRIDE. Designed with performance, comfort and style in mind, the new model provides both a trendy look and…

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  • Fitness experts put S18 ODLO range to the test

    ODLO International has launched its second #CoolTime event in the UK. The unique fitness studio Define.London hosted fitness exerts to put the CERAMICOOL range to the ultimate test. To demonstrate the line’s versatility, ODLO invited…

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  • Zone3 launches 2018 range with new brand video

    The new Zone3 collection is the culmination of over ten years worth of research, development and real-life product feedback. There are a number of exciting new products as well as meticulous updates to every item…

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  • Odlo UK announces 2018 Key Ambassadors

    ODLO UK is proud to announce that it has signed 14 remarkable athletes to become Odlo International key ambassadors. Following an exciting search to expand the ambassador pool as part of the #ODLO100 initiative, the…

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  • Zone3 partners with IRONMAN World Record holder Tim Don

    Zone3, Britain’s leading triathlon and swimming brand, is pleased to today announce the beginning of a long-term partnership with British triathlon legend, Tim Don. A household name in both UK and worldwide triathlon circles, Tim…

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  • PwC Joins Sport Tech Hub Partnership Roster

    Operating at the vanguard of efforts to spark a digital revolution in consumers’ relationship with sport, exercise and fitness, Sport Tech Hub’s inaugural cohort includes start-ups focused on a range of areas from mass participation…

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  • Challenge Family Gears Up For Challenge Daytona

    [LONDON. Dec 13, 2017] CHALLENGEFAMILY, Case Imagine and Daytona International Speedway today announced the launch of CHALLENGEDAYTONA. The international professional middle-distance triathlon and accompanying triathlon festival will take place at the iconic Daytona International Speedway…

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  • Digme Fitness to attempt Guinness World Record in aid of Dallaglio RugbyWorks

    Former England rugby captain Lawrence Dallaglio OBE will officially kick off Digme Fitness’ Guinness World Record attempt next month when a marathon 24-hour indoor cycling class begins in Richmond. Dallaglio RugbyWorks, is the official charity…

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  • Unit Nutrition Fueled Athletes At Nevis Triathlon With Locally Sourced Tamarind Balls

    With rising interest in ‘clean label’, organic and real-food fueling for athletes, revolutionary new nutrition brand, Unit Nutrition, seemed to hit the nail on the head with its unusual aid station offering of UNIT RINSE…

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  • Challenge Family Confirm 20m No Drafting Rule For The Championship 2018

    Following confusion and growing unrest amongst the triathlon community regarding fairness at major events, CHALLENGEFAMILY have announced today that the popular 20 metre no drafting rule will be implemented at THECHAMPIONSHIP 2018. Due to take…

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  • Nutrition brand launches first-to-market mouth rinse

    Unit Nutrition, a new revolutionary nutrition brand headquartered in New York, has launched a first-to-market sports beverage: a carbohydrate mouth rinse. UNIT RINSE is based on an extensive body of conclusive research that demonstrates how…

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  • Caribbean island of Nevis prepares for 16th annual triathlon with new sponsors

    Following the passing of hurricanes Irma, José, and Maria, the Nevis Tourism Authority is proud to announce that the 16th annual Nevis Triathlon will go ahead on Saturday 11th November, with new nutrition brand, Unit Nutrition,…

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