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All Posts by Pirelli.
Pirelli Lightens the World Tour Tubular Tire: P Zero Race Tub SL Arrive at Giro D’italia
Milan, Italy, April 27, 2021– A little more than three years after returning to professional cycling, Pirelli is preparing to launch an innovation that will redefine the bicycle tubular tire. At the Giro d’Italia 2021,…
Wiley X® Announces Move to Frisco, Texas
Livermore, CA. (April 13, 2021) – Wiley X®, the leading premium protective eyewear brand, announced plans to move its operations from Livermore to Frisco, Texas. The new global headquarters, manufacturing and distribution site is set…
Western States, GU Energy Labs Reach Sponsorship Agreement
AUBURN, California – The Western States Endurance Run (WSER) and GU Energy Labs are proud to announce that GU Energy Labs is now the exclusive performance nutrition sponsor for Western States. “We are so excited…
GU Energy Labs® and TerraCycle® Celebrate the Partnership’s Six-Year Anniversary & Significant Recycling Milestone
TRENTON, N.J., April 6, 2021 – Leading sports nutrition brand GU Energy Labs and international recycling leader TerraCycle®celebrate their six-year partnership with two milestones: upcycling more than 1.7 million pieces of performance nutrition packaging through…
Pirelli Announces Quality Bicycle Products to Distribute Pirelli Cycling Tires in North America
Milan, Italy, March 25, 2021 — Pirelli announces today that the U.S.-based company Quality Bicycle Products will be a new distributor of the Pirelli Cycling tire range for the North American market. This is a…
RoadRunner Holdings Finds a Perfect Match, Completes Acquisition of JoJé Bar
SAN FRANCISCO, Calif. (March 17, 2021) – Since starting JoJé Bar in 2016, Founder and CEO Jess Cerra’s mission has been to create a line of energy bars baked with real-food ingredients that strikes the…
Pirelli Presents The New P ZEROTM Tires Family
Four years after the launch of the first P ZERO Velo, the clincher that marked Pirelli’s return to the world of cycling, the company presents a new family of clincher tires that will replace the…
Wild Rye and Pivot Cycles Introduce Spring ’21 Apparel Collaboration
KETCHUM, Idaho (March 8, 2021)— Wild Rye, women’s four-season brand dedicated to crafting beautiful and technical mountain apparel announced today its first seasonal collaboration with premium bicycle manufacturer, Pivot Cycles. The collaboration brings to life…
GU Energy Labs Launches New Energy Drink Mix Flavor
Berkeley, Calif. — March 01. 2021 — GU Energy Labs today launched the new caffeine-free Strawberry Hibiscus flavor into its ROCTANE Energy Drink Mix line-up, giving athletes an even broader variety of fueling choices. The…
Introducing the All-New Pivot Trail 429
Tempe, AZ – The new Pivot Trail 429 defies categorization, and smashes KOMs. Mixing the progressive geometry and handling of longer travel all-mountain sleds with the responsiveness and speed of dedicated race rigs ushers in…
GSI Outdoors Launches Sustainable Line of Wooden Chef’s Tools, Tableware and Kitchen Sets
Spokane, Wash. — GSI Outdoors today launched its most sustainable line of tableware and kitchen tools. The seven-item line of products, called the Rakau Collection, is made from a variety of sustainably-sourced FSC wood, and…
Pivot Elevates All-Terrain Riding with New E-Vault Set to Electrify Performance
Tempe, AZ – Feb. 16, 2021 – Developed by one of most premium bike companies in the world, Pivot Cycles®, the new E-Vault is a bold and sophisticated approach to electric-assist urban and gravel cycling…
GSI Outdoors strengthens Partnership with Sasquatch Agency, adding Public Relations Services
Spokane, Wash. — February 10, 2021 — Renowned family-owned maker of outdoor kitchenware and tableware GSI Outdoors has deepened its relationship with Sasquatch Agency for 2021, adding public relations services to its list of deliverables.…
Massif Hires Christine Collins as new Vice President and General Manager
ASHLAND, Ore. – February 3, 2021 – Massif, a leader in flame-resistant clothing for the United States Military, today announced the hiring of new Vice President and General Manager Christine Collins. With years of experience…
Wiley X Founder Myles R. Freeman Leaves an Enduring Legacy
LIVERMORE, Calif. (January 21, 2021) – The iconic founder of protective eyewear company Wiley X, Myles R. Freeman, passed away peacefully early Sunday morning after a long illness. He was 79 years old. Myles started…
Wiley X® Continues to Expand Donations of PPE to American Red Cross to Further Fight Against COVID-19
Livermore, CA (Oct 20, 2020) – Wiley X®, the leading premium protective eyewear brand to retail, safety, and government markets, has been hard at work creating and distributing personal protective equipment (PPE) to protect those on…
Equator Coffees, Boon and Sufferfest Beer Co. Announce The Weekender Bundle
Marin County, CA (October 8, 2020) – Today, Equator Coffees, GU Energy’s Boon and Sufferfest Beer Co. announce a limited edition bundle highlighting new products from all three Bay Area brands. From the start of…
Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO
SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator…
GU Energy Labs Launches Boon: A Line of Healthy Snacks for Daily Life
Berkeley, Calif. — Aug. 03, 2020 — The creators of GU Energy Labs are launching Boon, a line of nutritious Stroopwafels and Almond Butters made for daily life. These wholesome, delicious, healthful snacks nourish the…
Wiley X® Donates More Than 30,000 Pieces of PPE to Battle COVID-19
Livermore, CA (May 12, 2020) – Wiley X®, the leading premium protective eyewear brand to various retail, safety and government markets, is hard at work creating and distributing personal protective equipment (PPE) to protect those on…
First Responders Fueled by GU Energy Labs Donations
Berkeley, Calif. — April 29, 2020 — GU Energy Labs has donated more than 65,000 product packages to more than 175 hospitals, medical care facilities, fire departments, police departments and other first responders across the…
Pirelli Announces Kask America to Distribute Pirelli Velo Tires In The U.S.
Milan, Italy, April 22nd, 2020 – Pirelli announces today that the Italian-based company KASK via its KASK America branch offices will be a new distributor of the Pirelli Velo tire range for the U.S. Global…
Marmot Announces Attendance Of Grassroots Connect
Rohnert Park, Calif. – March 20, 2020 – Marmot® is proud to announce its participation in the 2020 Grassroots Connect show taking place in Knoxville, Tennessee this June. The show, organized by the Grassroots Outdoor…
GU Energy Labs Launches Two Beverage-Inspired Flavors for Spring: Cola Me-Happy Gel and Salted Lime Chews
Berkeley, Calif. — GU Energy Labs is releasing two beverage inspired flavors just in time for spring training: Cola me-happy Energy Gel and Salted Lime Energy Chews, expanding the total number of Energy Gel flavors…
Marmot Wins Multiple Media Awards For Fall 2020 Lineup
Rohnert Park, Calif. – February 25, 2020 – Marmot’s innovative new WarmCubeTM insulation technology continues to garner hits and awards, this time from the Fall 2020 collection. WarmCube combines the warmth of down or synthetic…
Wiley X Named Official Sunglass Provider of FLW
BENTON, Ky. (Feb. 19, 2020) – FLW, the world’s largest tournament-fishing organization, announced today a multi-year sponsorship agreement with Wiley X, one of the most trusted brands in the world for safety eyewear, high-performance sunglasses,…
Pirelli Partners with World Tour Cycling Team Trek-Segafredo
World Champion Mads Pedersen and Vincenzo Nibali will ride with Pirelli Tires and contribute to the development of the range Pirelli signs a partnership agreement with the prestigious US cycling team. Athletes will provide feedback…
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