Press Release Archives

    All Posts by ROKA.

  • ROKA Presents Strava Cycling Challenge, The ROKA Dirty 30

    AUSTIN, Texas – ROKA Sports Inc., the Austin, TX based performance multisport is excited to announce their very first Strava Challenge, the ROKA Dirty 30. ROKA encourages cyclists to spice up their holiday riding by logging 30…

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  • ROKA Announces Direct to Consumer E-Commerce in Europe

    Austin, Texas, November 14, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the launch of its own direct to consumer e-commerce site and direct fulfillment in Europe. From its…

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  • Lucy Charles Shatters Kona Swim Course Record

    Austin, Texas, October 18, 2018 – ROKA athlete Lucy Charles rewrote one of the oldest records in triathlon on Saturday at IRONMAN World Championship, swimming through Kailua Bay faster than any female athlete in the…

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  • ROKA Partners with p1440 for Unprecedented Beach Volleyball Event Series, p1440, Launched by Three-Time Gold Medalist Kerri Walsh Jennings

    Austin, Texas, September 28, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced a partnership with p1440, a new event series started by five-time Olympian Kerri Walsh Jennings. p1440 aims…

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  • ROKA Releases “Torino” Sunglasses

    Austin, Texas – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the addition of the Torino sunglass to its growing eyewear collection. Named after the iconic sports mecca in the Italian Alps,…

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  • ROKA Releases CP and GP Series Eyewear

    Austin, Texas, July 26, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced two new classes of Advanced Performance eyewear: the CP and GP series. The new performance optics are…

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  • Magnus Cort Nielsen Rides ROKA SL-1X Eyewear to Tour de France Stage 15 Win

    Austin, Texas, July 23, 2018 – ROKA athlete Magnus Cort Nielsen won Sunday’s Stage 15 of the Tour de France, taking ROKA’s Advanced Performance eyewear to the top step of this year’s Tour podium for…

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  • Dan Martin Rides ROKA SL-1X Eyewear to Tour De France Stage Win

    Austin, Texas – ROKA athlete Dan Martin won today’s Stage 6 of the Tour de France, taking ROKA’s Advanced Performance eyewear to the top of the podium in the product’s first year of existence. Riding…

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  • ROKA Sponsors The Leadville Mountain Bike Event Series

    Austin, Texas, May 29, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, is pleased to announce a newly formed sponsorship with the Leadville Trail 100 Mountain Bike Events, produced by Life Time®…

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  • ROKA Signs Elite Run Squad from Brooks Beasts Track Club to Multi-Year Eyewear Partnership

    Austin, Texas – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the signing of the Brooks Beasts Track Club, including 2018 IAAF World Indoor Silver Medallist at 800m, Drew Windle, World…

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  • ROKA Partners with Aventon Factory Team for 2018

    AUSTIN, Texas, April 27, 2018 – ROKA, an Austin-based performance multisport brand, has announced a partnership with the Aventon Factory Team, the fixed gear criterium team that won the men’s and women’s overall titles at last…

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  • Javier Gómez Noya Chooses ROKA Eyewear

    AUSTIN, Texas, April 26, 2018 – ROKA, the Austin-based performance design company, has announced a multiyear eyewear partnership with eight-time triathlon world champion and Olympic silver medalist Javier Gómez Noya, expanding their existing relationship for…

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  • ROKA Signs IRONMAN Champion Lucy Charles

    Austin, Texas – ROKA, the Austin-based performance design company, has announced the signing of British professional triathlete, IRONMAN Kona runner-up, Lucy Charles. Known as one of the most exciting young athletes, and best swimmers in the history…

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  • ROKA Launches Ultralight Advanced Performance Eyewear with World-Class Roster of Athletes

    Austin, Texas, March 13, 2018 – ROKA Sports Inc., the Austin, TX based performance multisport company, has announced the release of its new Advanced Performance for Extreme Conditions (A.P.EX) line of eyewear. The collection was designed…

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  • ROKA Signs Champion Cyclist Dan Martin

    DALLAS, Texas – ROKA the Dallas-based performance design company, has announced the signing of professional cyclist Dan Martin. The Irish veteran who finished sixth at last year’s Tour de France is the first UCI World…

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  • ROKA Triathlete Javier Gómez Noya Wins His Second IRONMAN 70.3 World Championship

    DALLAS, Texas, September 12, 2017 – ROKA Sports, Inc., a Dallas-based performance multisport brand, congratulates Javier Gómez on becoming the most decorated men’s world champion in triathlon history. The ROKA-sponsored athlete from Spain won his…

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  • ROKA Signs Track and Field Olympian Justine Fedronic

    DALLAS, Texas. July 25, 2017 — ROKA Sports, Inc. is pleased to announce a multi-year partnership with professional track and field athlete and 2016 Olympian Justine Fedronic. ROKA will outfit Fedronic in their award-winning Ultralight…

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  • ROKA Partners With Generic Events

    ROKA is pleased to announce a newly formed partnership with Generic Events that will support their high profile multisport event series. The new partnership combines the performance technologies of ROKA with the unique athletic events…

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  • ROKA Wins Outside Magazine’s Gear of the Year Award for Sunglasses

    DALLAS, Texas, May 16, 2017 – ROKA Sports, Inc. has received Outside Magazine’s Gear of the Year Award for its ultra-lightweight performance sunglasses. The Dallas-based performance multisport brand released its first eyewear line just six…

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  • ROKA Partners with British Triathlon

    DALLAS, Texas, April 26, 2017 – ROKA Sports, Inc. and British Triathlon announced a new partnership today, naming the Dallas-based performance multisport brand as the Official Swim Category Sponsor of British Triathlon. In an agreement…

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  • ROKA Partners with USA Triathlon Through 2020

    DALLAS, Texas, January 5, 2017 – ROKA Sports, Inc. and USA Triathlon today announced a new multi-year partnership that designates the Dallas-based performance multisport brand as the Exclusive USA Triathlon Uniform and Swim Category Partner. This agreement makes…

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  • ROKA Triathletes Earn ITU World Champion Titles

    DALLAS, Texas, September 28, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, today congratulated two of its professional triathletes, Flora Duffy and Mario Mola, on their historic victories at the International Triathlon Union (ITU) World Triathlon…

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  • ROKA Triathletes Win IRONMAN® 70.3 World Championship

    DALLAS, Texas, September 6, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, today congratulated two of its pro triathletes on their victories at the 2016 IRONMAN® 70.3 World Championship in Australia this past…

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  • ROKA Releases Performance Eyewear Collection

    DALLAS, Texas, August 30, 2016 – ROKA Sports, Inc. a Dallas-based performance multisport brand, has announced the upcoming release of its first collection of premium performance eyewear. Rendered in a range of frame hues and lens color options, the…

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  • ROKA Releases Maverick X Wetsuit

    ROKA Sports, Inc. announced the release of the Maverick X wetsuit, a breakthrough in performance technology that represents both an evolution in innovation and a revolution in design. ROKA set out to create the freest, fastest…

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  • ROKA Expands World-Class Triathlon Team with Signing of Vicky Holland

    DALLAS, Texas, April 20, 2016 – ROKA Sports, Inc. is proud to announce the signing of British pro triathlete Vicky Holland to a multi-year partnership. Holland blasted onto the ITU World Triathlon Series scene in…

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  • ROKA Partners With Coeur Sports Elite

    ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with the Coeur Sports Elite Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA’s proud to continue our partnership with…

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  • ROKA Partners With Surf City Cyclery Triathlon Team

    ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Surf City Cyclery Triathlon Team. ROKA Vice President of Sales & Marketing Ryan Dolan said, “On behalf of everyone at ROKA, let me…

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  • ROKA Partners With Mark Allen Coaching

    ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with MarkAllenCoaching. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We see this partnership as a tremendous opportunity. Mark himself is a…

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  • ROKA Wins International Red Dot Award for Excellence in Product Design

    DALLAS, Texas, March 30, 2016 – ROKA Sports, Inc. today announced it has received the prestigious Red Dot Award: Product Design for its R1 goggle, a new swim design that combines innovative engineering, optics and architecture with the advantages of ROKA’s patent-pending…

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  • ROKA Partners With TRI Club San Diego

    ROKA Sports, Inc. is pleased to announce the extension of its partnership with Tri Club San Diego. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to have one of…

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  • ROKA Partners With Rocky Mountain TRI Club

    ROKA Sports, Inc. is pleased to announce a newly formed partnership with Rocky Mountain Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “ROKA is now a proud partner of Rocky Mountain…

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  • ROKA Partners With Endurance Nation

    ROKA Sports, Inc. is pleased to announce a newly formed partnership with Endurance Nation. ROKA Vice President of Sales & Marketing Ryan Dolan said, “It is an honor to team up with Endurance Nation. Their…

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  • ROKA Partners With Dynamo Multisport

    ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Dynamo Multisport. ROKA Vice President of Sales & Marketing Ryan Dolan said, “Dynamo Multisport was founded with a deep passion for coaching and…

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  • ROKA Partners with LA Tri Club

    ROKA Sports, Inc. is pleased to announce a multi-year partnership renewal with Los Angeles-based LA Tri Club. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are proud to continue our partnership with…

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  • IRONMAN and ROKA Sports Expand Partnership to Include IRONMAN 70.3 U.S. Series

    DALLAS, Tex. / TAMPA, Fla. (Mar. 2, 2016) – ROKA Sports, Inc., a premium multisport brand, and IRONMAN, the largest participation sports platform in the world, today announced their expanded partnership naming ROKA as the Official…

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  • ROKA Wins ISPO AWARD

    ROKA EARNS ISPO AWARD FOR PERFORMANCE WATER APPAREL DALLAS, Texas, January 29, 2016 – ROKA Sports, Inc. is proud to announce that its Maverick Pro wetsuit was selected as the winner in the Performance Water Apparel category of the 2016…

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  • ROKA Partners With U.S. Masters Swimming

    Dallas, Texas, and Sarasota, Fla., January 28, 2016—ROKA Sports, Inc., a premium multisport brand has announced a multi-year official partner agreement with U.S. Masters Swimming, the national governing body for adult swimming in the United…

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  • ROKA Partners With QT2 Systems

    ROKA Sports, Inc. is pleased to announce a newly formed partnership with QT2 Systems. ROKA Vice President of Sales & Marketing Ryan Dolan said, “We are honored to team up with QT2 Systems, a company…

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  • ROKA Adds Rebecca Soni to Athlete Roster

    DALLAS, Texas, December 22, 2015 – ROKA Sports, Inc. today announced that three-time Olympic gold medalist Rebecca Soni, one of the most dominant swimmers of all time, has joined its roster of athletes. Soni’s Olympic victories also…

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  • ROKA Releases Premium Performance Apparel for Cycling

    DALLAS, Texas, October 29, 2015 – ROKA Sports, Inc. today announced the release of a new collection of training and racing apparel for cycling. The company’s Pro Cycling Collection for men and women has been…

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  • ROKA Swimskins Dominate IRONMAN® World Championship

    DALLAS, Texas, October 19, 2015 – ROKA Sports, Inc. today announced that more athletes in the 2015 IRONMAN® World Championship relied on ROKA swimskins than any other brand. Elite athletes from around the world took advantage…

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  • ROKA Releases Elite Swimwear for Men and Women

    ROKA Sports, Inc. today announced the release of its performance training swimwear. Developed specifically to meet the training demands of high performance athletes, the new suits are crafted with premium materials and engineered with technologies…

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  • ROKA Triathletes Crowned ITU World Champions with Unprecedented Wins

    DALLAS, Texas, September 23, 2015 – ROKA Sports, Inc. today congratulated two of its pro triathletes, Gwen Jorgensen and Javier Gómez Noya, on their two historic accomplishments at the International Triathlon Union (ITU) World Triathlon Series…

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  • ROKA Signs 5x Ironman Champion Linsey Corbin

    DALLAS, Texas. March 18, 2015 — ROKA Sports, Inc. is pleased to announce a multi-year partnership with 5x Ironman Champion, 4x Ironman 70.3 Champion and Ironman American Record Holder, Linsey Corbin. Linsey said, “The basis of my sponsorship philosophy is…

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  • ROKA Sports & La Tri Club Announce Multi-Year Partnership

    DALLAS, Texas. January 21, 2015 — ROKA Sports, Inc., a performance multisport brand, is proud to announce that it will be the exclusive wetsuit and preferred swim partner of the LA Tri Club beginning in 2015.…

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  • ROKA Sports Signs Multi-Year Exclusive Partnership With Pacific Sports LLC.

    DALLAS, Texas. December 29, 2014 — ROKA Sports, Inc. is pleased to announce a multi-year sponsorship agreement with Pacific Sports, LLC, the producers of some of the longest running triathlon events in the United States including the Los…

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  • ROKA Expands Distribution With QBP

    DALLAS, Texas. October 24, 2014 — ROKA Sports, Inc. is pleased to announce that effective immediately, Quality Bicycle Products (QBP), the global distribution leader for the endurance sports market, will be distributing its industry-leading range of swim…

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  • ROKA Sports signs multi-year deal with VO2 Multisport and Ben Bigglestone

    DALLAS, Texas. July 2, 2014 — ROKA Sports, Inc.is pleased to announce a multi-year partnership with elite triathlon coach and VO2 Performance Center CEO, Ben Bigglestone. “When it comes to performance and the success of my…

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  • ROKA Sports partners with Jordan “Rappstar” Rapp

    DALLAS, Texas. May 7, 2014 — ROKA Sports, Inc. is pleased to announce a multi-year partnership with five-time Ironman winner and 2011 ITU Long Distance World Champion, Jordan Rapp. “With a design team comprised of world-class…

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  • ROKA Sports partners with Siri Lindley

    DALLAS, Texas. May 1, 2014 — ROKA Sports, Inc. is pleased to announce a multi-year partnership with elite triathlon coach and two-time world champion, Siri Lindley. “I am so excited to be a part of ROKA…

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  • ROKA Sponsors Iconic Vineman Triathlon Series

    ROKA Sports, Inc. is pleased to announce a multi-year sponsorship agreement with Vineman, Inc. the organizers of the multi-race Vineman triathlon series in Northern California, which includes Vineman 70.3, the Full Vineman, Barb’s Race, and…

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  • ROKA Signs Olympic Triathlete Gwen Jorgensen

    ROKA Sports, Inc. is pleased to announce a multi-year partnership with professional triathlete and 2012 Olympian Gwen Jorgensen. “With all of my focus now on the 2016 Olympics, I was looking for a swim partner…

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  • ROKA Signs 3x ITU World Champion and Olympic Silver Medalist Triathlete Javier Gómez

    ROKA Sports is pleased to announce a multi-year partnership with 3x ITU World Champion, Xterra Off-Road World Champion, and 2012 Olympic Silver Medalist Javier Gómez. “I am very excited about being part of the ROKA…

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  • ROKA Signs 3x World Champion Triathlete Melissa Hauschildt

    ROKA Sports, Inc. is pleased to announce a multi-year sponsorship with professional triathlete and 3x World Champion Melissa Hauschildt. “I’m very excited to be working with ROKA,” Hauschildt said. “I have just started, but in testing…

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  • ROKA Signs Olympic Bronze Medalist and 2x ITU World Champion Emma Moffatt

    ROKA Sports, Inc. is pleased to announce a multi-year sponsorship with Olympic Bronze Medalist and 2x ITU World Champion Emma Moffatt through the 2016 Summer Olympics in Rio de Janiero. “I’m very excited to work…

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  • ROKA Signs 11x Iron Distance and 3x 70.3 Champion Gina Crawford

    DALLAS, Texas. January 17, 2014 — ROKA Sports, Inc. is proud to announce a multi-year sponsorship with Ironman® and 70.3 Champion Gina Crawford. “I am really excited to be working with ROKA,” Crawford said.  “I…

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  • ROKA Sports Hires Ryan Dolan as VP of Sales & Marketing

    DALLAS, Texas. December 2, 2013 — ROKA Sports, Inc. is thrilled to announce that it has hired Ryan Dolan in the position of Vice President, Sales & Marketing. “I could not be happier about joining…

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  • Tim Reed Suits Up With ROKA

    DALLAS, Texas. September 5, 2013 — ROKA Sports, Inc. is thrilled to announce a multi-year sponsorship and partnership with Ironman 70.3 Champion and ITU Long Distance Champion Tim Reed. “I’m trilled to come aboard.” said pro triathlete Tim Reed. “Since being clad…

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  • ROKA Sports Signs 2-Time US Olympian Laura Bennett

    ROKA Sports, Inc. is thrilled to announce a multi-year sponsorship and partnership with two-time U.S. Olympian, Ironman 70.3 Champion and four-time ITU World Championship medalist Laura Bennett. “I couldn’t be more pleased to partner with ROKA.” said Bennett. “I am…

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