All Posts by Life Time, Healthy Way of Life.
The Leadville Race Series is Back with the Leadville Trail Marathon and Heavy Half
LEADVILLE, Colo. – The 2021 Leadville Race Series season kicked off today with a field of approximately 1,000 runners representing 44 states and 5 countries at the Leadville Trail Marathon and Heavy Half, owned and…
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Garmin UNBOUND Gravel Presented by Craft Sportswear and Produced by Life Time ushers in a New Era of Gravel Racing in Emporia
EMPORIA, Kans. — Over the past two days 2,800 cyclists ranging in age from 12 to 88 representing 48 states and 28 countries raced on the gravel of the Flint Hills surrounding Emporia, Kans. for the…
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Life Time Taps FloSports as Exclusive Official Media Partner and Broadcaster of Garmin UNBOUND Gravel
EMPORIA, Kans., June 1, 2021— Life Time, owner and producer of Garmin UNBOUND Gravel presented by Craft,has kicked off an exclusive two-year partnership with FloSports, a leader in sports streaming and original content. FloSports will serve…
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Verizon New York City Triathlon Owned and Produced by Life Time Set for Sunday, July 11; One of First Athletic Events to Return to City
New York (May 18, 2021) – The Verizon New York City Triathlon, owned and produced by Life Time, will return to the Hudson and streets of Manhattan on Sunday, July 11. The event comes at…
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Life Time Opens Registration for 2021 Chicago Triathlon August 28-29
CHICAGO, Ill May 15, 2021 — Registration is now open for one of the world’s most iconic triathlons—the 2021 Chicago Triathlon, owned and produced by Life Time. With safety front and center, triathlon weekend is…
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Life Time Announces $10,000 in Prize Purse Winnings for 2021 Chequamegon MTB Festival Presented by Trek
CABLE, Wis., April 27, 2021—Winners of the 2021 Chequamegon (sheh-wah-meh-gun) MTB Festival presented by Trek will receive a combined total of $10,000 in prize purse winnings this September. The festival, which was founded in 1983…
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Life Time Introduces The ‘Rad Dirt Fest, a New Gravel Bike and Trail Run Event in Trinidad, Colorado
TRINIDAD, Colo., April 3, 2021— As off-road endurance events continue to gain popularity throughout the country, Life Time is excited to announce The ‘Rad Dirt Fest, a new off-road cycle and trail run event based…
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Life Time Sets Date for 2021 Verizon New York City Triathlon: July 11
NEW YORK CITY, April 1, 2021 —With safety front and center, Life Time today announced that the iconic 2021 Verizon New York City Triathlon will take place on July 11, pending evolving health guidelines and…
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Life Time Announces Full Lineup of First-Ever Her Summit on March 19-21
BOULDER, Colo., (March 10, 2021) — On the heels of Life Time’s announcement of Her Summit, its first-ever women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women, the company today…
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Life Time Events and Rudy Project Reveal Customized Cycling Helmet Designs Based on Life Time’s Notable Off-Road Cycling Events
BOULDER, Colo., March 2, 2021 — Participants of Life Time’s iconic cycling events will now be able to purchase more high-end branded equipment than ever before as part a new multi-year licensing agreement between Life…
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Introducing: The Rideaway Experience, a New Series of Experiential Off-Road Cycling Camps in 2021 from Life Time
BOULDER, Colo., (February 17, 2021)– From the event directors of UNBOUND Gravel, Leadville Race Series and Big Sugar NWA comes The Rideaway Experience, a brand new off-road cycling camp series produced by Life Time. Each camp…
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Life Time Launches First-Ever Her Summit: An Outdoor Sport Education Series for Women from March 19-21
BOULDER, Colo., (February 8, 2021) – Her Summit, a virtual women’s retreat created to increase comfort, accessibility and knowledge of outdoor sports for women was introduced today by Life Time, the premier omnichannel healthy lifestyle…
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Renowned Miami Marathon Set for Virtual Execution in 2021 – #VirtuallyMiamiFamous
MIAMI, Fla., Jan. 13, 2021 — With thousands already registered and only a few spots remaining, #VirtuallyMiamiFamous, the first-ever digital experience of the Life Time Miami Marathon and Half Marathon presented by cbdMD, has proven…
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New Survey: More than 2/3 of Respondents Say Their Health and Fitness has been Negatively Impacted During 2020
Chanhassen, Minn. – According to a new survey, a majority of people have reported gaining weight, losing muscle and struggling with their mental health during the past year.Life Time, the nation’s premier healthy lifestyle brand…
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Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as…
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Life Time to Launch New Digital Membership December 19 – Delivering Company’s Premier Programs, Performers and Content to Members – Wherever They Are, Whenever They Want
Chanhassen, Minn., (December 18, 2020) – Life Time, the nation’s premier health, fitness and lifestyle brand which owns and produces more than 30 premier athletic events and continues to shape the way consumers move, work,…
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Life Time Launches Virtual FitGiving Challenge During November
CHANHASSEN, Minn., Nov. 12, 2020 —While most Turkey Day 5Ks and Turkey Trot races are flying the coop in 2020 because of COVID-19 precautions, Life Time, the nation’s premier healthy way of life brand, has…
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Life Time Reveals New Brand for Emporia Gravel Event: UNBOUND Gravel
EMPORIA, Kans., October 30, 2020 — Life Time is pleased to announce the new name for its wildly popular Emporia, Kans.-based gravel event. UNBOUND Gravel will carry on the 15-year history, legacy and energy of…
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Introducing: #VirtuallyMiamiFamous wired by 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD
MIAMI, Fla., Oct 27, 2020 — Following the cancellation of the 2021 Life Time Miami Marathon and Half Marathon presented by cbdMD and Life Time Tropical 5K, Life Time today announced #VirtuallyMiamiFamous, a virtual experience…
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Life Time Foundation Joins Forces with Lake County School District to Improve Nutrition with $220,000 in Funding for School Food Program
Leadville, Colo., Oct. 14, 2020 — Leadville Race Series owner and producer Life Time, Inc., today announced a partnership that will deepen the Company’s commitment to Lake County. Specifically, the Life Time Foundation, a 501(c)(3)…
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Athletes Across the Nation Give More Than $320,000 to School Food Programs after COVID-19 Forces Race Cancellations
MINNEAPOLIS, Minn., Sept. 30, 2020 — With endurance events across the world cancelled due to COVID-19, Life Time, which owns and produces more than thirty premier marathons, triathlons and cycling races, worked with athletes to…
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2020 DK Event Cancelled Due to COVID-19 Pandemic
EMPORIA, Kan., July 8, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin DK, the world’s premier gravel event, today announced the 2020 DK, which had been rescheduled for September…
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Verizon New York City Triathlon Pivots to Virtual Duathlon for 2020; Event to Kick Off July 11
New York (June 30, 2020) – For the first time in its illustrious nearly 20-year history, the Verizon New York City Triathlon, owned and produced by Life Time, is going virtual. Beginning Saturday, July 11,…
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Garmin Dirty Kanza Rescheduled to September 10-13
EMPORIA, Kans., April 6, 2020—Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin Dirty Kanza, today announced that the event, notably known as the “World Series of Gravel”, will be…
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Gather ‘Round, Cyclists: Garmin Dirty Kanza Announces Virtual Training Camp Experience April 2 – 5
EMPORIA, Kans. — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the legendary Dirty Kanza, today announced plans for a virtual training camp set to take place April 2 – 5…
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More than 2,500 Show Love for Miami at Sold-Out 305 Half Marathon & “305K” produced by Life Time
MIAMI, Fla., Mar. 3, 2020 —the 2020 305 Half Marathon and 5K, aptly dubbed 305K, produced by Life Time took place in sunny Miami Sunday morning. More than 2,800 gathered at Lummus Park to take…
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2021 Life Time Miami Marathon Early Bird Registration Now Open
MIAMI, Feb. 12, 2020 – On the heels of its first sellout weekend in more than ten years, Life Time has announced confirmed dates and an exclusive window of registration for the 2021 Life Time…
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18th Annual Life Time Miami Marathon presented by cbdMD Sells Out; Runners Revel in Sunny Skies and Ideal Temperature
Saidi Juma Makula takes first place in his second US race; Aydee Loayza Huaman claims first place in women’s division at her first-ever marathon MIAMI, Fla., Feb. 10, 2020 – In its 18th year, the 2020 Life…
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World-Renowned Leadville Trail 100 MTB and SBT GRVL Partner to Create the LeadBoat Challenge
LEADVILLE, Colo., Nov. 13, 2019 — Two iconic events, the legendary Stages Cycling Leadville Trail 100 MTB and the renowned SBT GRVL p/b Canyon, today announced the ultimate challenge of 2020: the LeadBoat Challenge, racing the…
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Life Time Continues Gravel Race Expansion as Cyclists Increasingly Turn from Pavement to Dirt
BENTONVILLE, Ark., Oct. 29, 2019— On the heels of its inaugural year of ownership of the internationally renowned Garmin Dirty Kanza, Life Time is quickly solidifying itself as a lead player in gravel events with…
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